Launched in 2004, Temple’s Advertising Department has grown from an entity of the Journalism Department into an established program with an advanced and comprehensive curriculum, giving our students an in-depth look at each facet of the industry. Each year, our department continues to advance and provide students with the skills necessary to stand out in a competitive and fast-moving industry.
Our faculty includes a blend of professors who helped build the program from a small sequence into an established department and adjuncts that currently work in the advertising industry. Together, they make up a diverse and experienced faculty who serve as mentors to students and guide them to career focused success.
Compared to programs at other universities, our program is unique in offering specialized, in-depth study in several disciplines. With four specialized tracks, in students are able to focus their studies towards what suits their particular interests and skills.
Opportunities through the student-run advertising agency Diamond Edge Communications and the student organization Temple Ad Club help students apply their skills and gain a better understanding of the advertising industry today.
News and Events
‘Advertising Campaigns’ class project starts under the hood(11/15/2013)-Click to view slideshow. By Sofiya BallinSMC Communications Stacey Harpster’s class was huddled around a Subaru Impreza parked outside of Annenberg Hall one afternoon this semester, learning as much as they could about the car and its brand. The students took turns behind the wheel, dove under the hood and soaked in all the information […]
The Perfect Pitch: Sept. 17th at 6:15 pm(8/25/2014)-Sponsored by the Department of Advertising and the Philly Ad Club Students Committee See how advertising and PR campaigns for big brands are created. Talk to the professionals that built and brought them alive. Hear the perfect pitch that sold the campaign to the clients. Learn what it’s like to work in marketing, creative, PR, […]
SMC professors earn Provost merit awards(5/5/2014)-Thirty-nine faculty members from the School of Media and Communication have received awards for meritorious activity from the Temple University Office of the Provost. Each year, Temple University recognizes faculty for outstanding performance in teaching and instruction, research, scholarship, creative activity and/or service to the university or their individual professions or disciplines. The selection process […]
Sisters discover social media gold with skyline shots from Morgan Hall(11/18/2013)-Temple SMC students Megan and Maureen Healy gaze on the Philly skyline from the 22nd floor of Morgan Hall. (Photo by Betsy Manning/Temple University) By Jeff CroninSMC Communications You’ve seen the stunning images of the Philadelphia skyline that have been shared, retweeted, liked and have otherwise run rampant on Temple University social media. These shots […]
How women’s magazines are surviving the digital age(10/21/2013)-By Sofiya Ballin SMC communications The influx and influence of digital media is forcing iconic women’s magazines to allow their financial interests to shape editorial content, according to a new book by Brooke Erin Duffy, assistant professor in the School of Media and Communication. Assistant Professor Brooke Erin Duffy’s research reveals the unholy marriage of […]