Launched in 2004, Temple’s Advertising Department has grown from an entity of the Journalism Department into an established program with an advanced and comprehensive curriculum, giving our students an in-depth look at each facet of the industry. Each year, our department continues to advance and provide students with the skills necessary to stand out in a competitive and fast-moving industry.
Our faculty includes a blend of professors who helped build the program from a small sequence into an established department and adjuncts that currently work in the advertising industry. Together, they make up a diverse and experienced faculty who serve as mentors to students and guide them to career focused success.
Compared to programs at other universities, our program is unique in offering specialized, in-depth study in several disciplines. With four specialized tracks, in students are able to focus their studies towards what suits their particular interests and skills.
Opportunities through the student-run advertising agency Diamond Edge Communications and the student organization Temple Ad Club help students apply their skills and gain a better understanding of the advertising industry today.
ATTENTION: New Spring 2015 Electives
Intro to Digital Advertising — ADV 1000 sec. 1
- Professor Michael D’Antonio, Thursdays 5:30pm-8pm
Pharmaceutical Advertising – ADV 2000 sec. 1
- Professor Laurie Harrington, Mondays 5:30pm-8pm
Web Design and Development — ADV 2010 sec. 1
- Professor Joe Curcio, Wednesdays 5:30 to 8 pm
Personal Branding — ADV 3000 sec. 1
- Professor Sheryl Kantrowitz, Wednesdays 5:30pm-8pm
- Redesigned pregnancy test wins innovation contest for advertising alumna
Bethany Edwards, ADV ’06, presents her concept for the LIA pregnancy test at the Innovative Idea Competition at Fox. (photo by Joseph V. Labolito/Temple University) A Temple University School of Media and Communication alumna has designed a new product that allows for privacy and discretion during what can be… read more
- Advertising students tackle domestic violence with PSAs
Senior advertising major Maddie Allard speaks about her concept behind the domestic violence awareness ad. In the wake of the domestic violence scandals involving Ray Rice and Adrian Peterson, the NFL has launched a series of public service announcements to rescue its damaged image. The league might want to… read more
- Advertising alumna helps bring Temple’s new brand campaign to life
Shortly after graduating from the School of Media and Communication in May, Rachael Silverstein, ADV ’14, got a unique opportunity to use her job to tell the world about the benefits of a Temple University education. Hired in July as a junior copywriter at the Philadelphia-based branding and creative services… read more
- Advertising program featured by major industry organization
The Advertising Department at Temple University’s School of Media and Communication was profiled by the Art Directors Club, a global organization dedicated to the promotion of the creative side of advertising and design, as part of ADC Education Month in October 2014. The organization touted the program as “the only… read more
- Advertising Dept. instructor integrates #ALSIceBucketChallenge into first lesson
As part of her first Intro to Marketing class of the fall 2014 semester, Sue Fee, an adjunct professor in the Department of Advertising at Temple University’s School of Media and Communication, discussed the communications phenomenon that is the ALS Ice Bucket Challenge. And then she did it. Fee… read more
- Advertising class tackles full-scale campaign for trendy Tesla brand
The four students in adjunct professor Joe Perrone’s “Advertising Campaigns” class worked this summer to sell a piece of the future. They created a full campaign for a new model of Tesla, the electric car that’s causing some nervous shudders around the automotive industry, slated to be released in 2016.… read more
- PhD student earns large grant for dissertation work
Melissa Meade, a PhD candidate in the Media and Communication Program at Temple University, has received a $20,000 grant for fieldwork from The Wenner-Gren Foundation for Anthropological Research in New York City. The grant marks one of the largest external awards to a School of Media and Communication graduate student.… read more
- NBC’s Brian Williams to receive 2014 Lew Klein award
NBC Nightly News Anchor Brian Williams will receive the 2014 Lew Klein Excellence in the Media Award from Temple University’s School of Media and Communication this fall. Brian Williams Williams will be honored Sept. 26 as the school presents the 14th annual Lew Klein Alumni in the Media Awards.… read more
- Ad Department celebrates first decade
Click to view slideshow. When Professor Michael Maynard stepped up to chair a new department in 2004, he had high expectations and a decade later, the results exceeded them. The School of Media and Communication’s Advertising Department capped off its 10th year that recalled its roots and honored its founders. The department has… read more
- SMC professors earn Provost merit awards
Thirty-nine faculty members from the School of Media and Communication have received awards for meritorious activity from the Temple University Office of the Provost. Each year, Temple University recognizes faculty for outstanding performance in teaching and instruction, research, scholarship, creative activity and/or service to the university or their individual professions… read more