Advertising Dept. instructor integrates #ALSIceBucketChallenge into first lesson

As part of her first Intro to Marketing class of the fall 2014 semester, Sue Fee, an adjunct professor in the Department of Advertising at Temple University’s School of Media and Communication, discussed the communications phenomenon that is the ALS Ice Bucket Challenge.

Read more on Advertising Dept. instructor integrates #ALSIceBucketChallenge into first lesson…