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Advertising Electives—do you know what’s being offered?
This Fall, we have an array of Advertising electives being offered from Typography to Social Media and Society.
Why Choose Advertising?
Being in advertising puts you in control of how others perceive a brand, a cause, or a way of life. Advertising changes how people think and influences their decisions.
What IS this Advertising Blog?
By commenting on posts and submitting your own stories, you can quickly become an active voice in the local advertising community.
Check Out Our Student Work Galleries
See what your fellow students are working on.
The Temple Ad Club, or TAC, is an organization that serves to promote advertising awareness among the students of Temple University.
Brooke Duffy’s book, Remake, Remodel: Women’s Magazines in the Digital Age
The evolution of the women’s magazine in an era of media convergence
What is a magazine? For decades, women’s magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women’s glossies up through the start of the twenty-first century. Yet in an era of convergent media technologies, participatory culture, and new economic demands, producers are confronting vexing questions about the identity of women’s magazines.