Advertising class hits the sound studio

Fifteen students in the “Advanced Copywriting” class at Temple University’s School of Media and Communication visited Baker Sound in Center City Philadelphia to simulate a radio commercial recording session.

Assistant Professor of Advertising Joe Glennon played all the roles a copywriter normally would perform.

“I walked the students through the session and used six of them as voice talent to record the script,” Glennon says. “Unlike TV, with an army of creative professionals taking commands from a director, or print, which requires an art director and others to complete the job, radio is the domain of the writer. The copywriter … Read more »