Launched in 2004, Temple’s Advertising Department has grown from an entity of the Journalism Department into an established program with an advanced and comprehensive curriculum, giving our students an in-depth look at each facet of the industry. Each year, our department continues to advance and provide students with the skills necessary to stand out in a competitive and fast-moving industry.
Our faculty includes a blend of professors who helped build the program from a small sequence into an established department and adjuncts that currently work in the advertising industry. Together, they make up a diverse and experienced faculty who serve as mentors to students and guide them to career focused success.
Compared to programs at other universities, our program is unique in offering specialized, in-depth study in several disciplines. With four specialized tracks, in students are able to focus their studies towards what suits their particular interests and skills.
Opportunities through the student-run advertising agency Diamond Edge Communications and the student organization Temple Ad Club help students apply their skills and gain a better understanding of the advertising industry today.
News and Events
Advertising Dept. instructor integrates #ALSIceBucketChallenge into first lesson(8/26/2014)-As part of her first Intro to Marketing class of the fall 2014 semester, Sue Fee, an adjunct professor in the Department of Advertising at Temple University’s School of Media and Communication, discussed the communications phenomenon that is the ALS Ice Bucket Challenge. And then she did it. Fee marched her class to the intersection […]
The Perfect Pitch: Sept. 17th at 6:15 pm(8/25/2014)-Sponsored by the Department of Advertising and the Philly Ad Club Students Committee See how advertising and PR campaigns for big brands are created. Talk to the professionals that built and brought them alive. Hear the perfect pitch that sold the campaign to the clients. Learn what it’s like to work in marketing, creative, PR, […]
AEJMC to present Prof. Duffy with inaugural women’s junior scholar award(7/14/2014)-Brooke Erin Duffy, an assistant professor at Temple University’s School of Media and Communication, is the winner of the 2014 Lillian Lodge Kopenhaver Outstanding Junior Scholar Award. Kopenhaver, dean emeritus and professor at Florida International University’s School of Journalism and Mass Communication, will present the award Aug. 5 at the 2014 AEJMC Conference at Le […]
Advertising class tackles full-scale campaign for trendy Tesla brand(7/3/2014)-Click to view slideshow. The four students in adjunct professor Joe Perrone’s “Advertising Campaigns” class worked this summer to sell a piece of the future. They created a full campaign for a new model of Tesla, the electric car that’s causing some nervous shudders around the automotive industry, slated to be released in 2016. It […]