Advertising class tackles full-scale campaign for trendy Tesla brand

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The four students in adjunct professor Joe Perrone’s “Advertising Campaigns” class worked this summer to sell a piece of the future.

They created a full campaign for a new model of Tesla, the electric car that’s causing some nervous shudders around the automotive industry, slated to be released in 2016. It will be the next offering from the company that made its electric sedan available to the masses in 2009.

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