Launched in 2004, Temple’s Advertising Department has grown from an entity of the Journalism Department into an established program with an advanced and comprehensive curriculum, giving our students an in-depth look at each facet of the industry. Each year, our department continues to advance and provide students with the skills necessary to stand out in a competitive and fast-moving industry.

Our faculty includes a blend of professors who helped build the program from a small sequence into an established department and adjuncts that currently work in the advertising industry. Together, they make up a diverse and experienced faculty who serve as mentors to students and guide them to career focused success.

Compared to programs at other universities, our program is unique in offering specialized, in-depth study in several disciplines. With four specialized tracks, in students are able to focus their studies towards what suits their particular interests and skills.

Opportunities through the student-run advertising agency Diamond Edge Communications and the student organization Temple Ad Club help students apply their skills and gain a better understanding of the advertising industry today.


ATTENTION: New Spring 2015 Electives

Intro to Digital Advertising — ADV 1000 sec. 1

  • Professor Michael D'Antonio, Thursdays 5:30pm-8pm

Pharmaceutical Advertising – ADV 2000 sec. 1

  • Professor Laurie Harrington, Mondays 5:30pm-8pm

Web Design and Development — ADV 2010 sec. 1

  • Professor Joe Curcio, Wednesdays 5:30 to 8 pm

Personal Branding — ADV 3000 sec. 1

  • Professor Sheryl Kantrowitz, Wednesdays 5:30pm-8pm

News

Advertising program featured by major industry organization (10/29/2014) - The Advertising Department at Temple University’s School of Media and Communication was profiled by the Art Directors Club, a global organization dedicated to the promotion of the creative side of advertising and design, as part of ADC Education Month in October 2014. The organization touted the program as “the only university-level advertising program to offer […]
Advertising Dept. instructor integrates #ALSIceBucketChallenge into first lesson (8/26/2014) - As part of her first Intro to Marketing class of the fall 2014 semester, Sue Fee, an adjunct professor in the Department of Advertising at Temple University’s School of Media and Communication, discussed the communications phenomenon that is the ALS Ice Bucket Challenge. And then she did it. Fee marched her class to the intersection […]
Duffy-200x300 AEJMC to present Prof. Duffy with inaugural women’s junior scholar award (7/14/2014) - Brooke Erin Duffy, an assistant professor at Temple University’s School of Media and Communication, is the winner of the 2014 Lillian Lodge Kopenhaver Outstanding Junior Scholar Award. Kopenhaver, dean emeritus and professor at Florida International University’s School of Journalism and Mass Communication, will present the award Aug. 5 at the 2014 AEJMC Conference at Le […]
Advertising class tackles full-scale campaign for trendy Tesla brand (7/3/2014) - Click to view slideshow. The four students in adjunct professor Joe Perrone’s “Advertising Campaigns” class worked this summer to sell a piece of the future. They created a full campaign for a new model of Tesla, the electric car that’s causing some nervous shudders around the automotive industry, slated to be released in 2016. It […]
Melissa-1-300x1741 PhD student earns large grant for dissertation work (6/30/2014) - Melissa Meade, a PhD candidate in the Media and Communication Program at Temple University, has received a $20,000 grant for fieldwork from The Wenner-Gren Foundation for Anthropological Research in New York City. The grant marks one of the largest external awards to a School of Media and Communication graduate student. Melissa Meade stands outside of […]