Brooke Duffy’s book, Remake, Remodel: Women’s Magazines in the Digital Age
The evolution of the women’s magazine in an era of media convergence
What is a magazine? For decades, women’s magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women’s glossies up through the start of the twenty-first century. Yet in an era of convergent media technologies, participatory culture, and new economic demands, producers are confronting vexing questions about the identity of women’s magazines.
Remake, Remodel: Women’s Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are working tirelessly to remake their processes and products. Through in-depth interviews with women’s magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating transformation in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to critical debates about media professionals’ labor conditions, workplace cultures and hierarchies, and creative processes.