News and Events

With vibrant orange hair atop his six-foot-something frame (and a pale complexion to boot), there’s no question that Greg Keating looks like Conan O’Brien. It’s what the 20-year-old sophomore advertising major from Verona, N.J., has done with what he calls “a hodgepodge of recessive genes thrown into one awkward person” that’s making him really stand out. You might know Keating better as “Son of Conan,” a character that made a splash in a YouTube video early this year that showcases his longing for his supposed father’s acceptance. It’s not just the fact that nearly 200,000 people have now viewed his video, it’s who has viewed it that has brought Keating’s brand to the next level. Johnson and Sekin, a Dallas-based advertising agency, scoured the Internet for a Conan look-alike for a guerilla marketing campaign on April Fools Day. O’Brien was filming his show in Dallas that week and they wanted a way for their clients to tap into the buzz on social media. Mike Stopper, account director at Johnson and Sekin, saw Keating had written “the first chapter of his story” with his video. “We saw this as the second chapter.” They connected on March 28 and Keating found himself in Dallas on March ...read more
Fri, Apr 11, 2014
Source SMC News and Events - Advertising
20131114_Healy_010
Temple SMC students Megan and Maureen Healy gaze on the Philly skyline from the 22nd floor of Morgan Hall. (Photo by Betsy Manning/Temple University) By Jeff Cronin SMC Communications You’ve seen the stunning images of the Philadelphia skyline that have been shared, retweeted, liked and have otherwise run rampant on Temple University social media. These shots of looming rainstorms and sunsets that paint the sky with pinks, reds and purples all came from the 22nd floor Morgan Hall room of School of Media and Communication students Megan and Maureen Healy. The twin sisters from North Jersey had ties to Philly and to Temple before they began their education here. They were born in a Philadelphia hospital and their great-great-grandfather was an Owl in the 1920s (their family still has a certificate signed by Russell Conwell). But waking up to this view every day has intensified their connection to the city and all that it has to offer. “Living in Morgan Hall definitely makes me more aware of where I am,” said Megan, a strategic communication major. A close-up of the Healy sisters standing in their Morgan Hall window. (Photo by Betsy Manning) “Just looking out our window, you can see everything: Jersey across the river, the bridge. From ...read more
Mon, Nov 18, 2013
Source SMC News and Events - Advertising
Click to view slideshow. By Sofiya Ballin SMC Communications Stacey Harpster’s class was huddled around a Subaru Impreza parked outside of Annenberg Hall one afternoon this semester, learning as much as they could about the car and its brand. The students took turns behind the wheel, dove under the hood and soaked in all the information they could from Subaru Product Launch Specialist William Stokes. What they learned that day would be the groundwork for their final project. “Advertising Campaigns,” the department’s capstone course for senior advertising majors, brings the ad agency experience to the classroom. Students take what they have learned in theory and apply it to a real-world client. Harpster, assistant professor of advertising, secures a different client for each section she teaches. This semester, her students have been tasked with building a fully integrated advertising campaign around Subaru and The Fairmount Park Conservancy, a non-profit organization that works to improve Philadelphia’s green spaces. “I work with the client to see what they want the challenge to be for the students and we figure out a budget,” says Harpster. “The client comes in and debriefs the students on their brand and the challenge.” Students must conduct research, develop strategies to create the ideal campaign and find ...read more
Fri, Nov 15, 2013
Source SMC News and Events - Advertising
By Sofiya Ballin SMC communications The influx and influence of digital media is forcing iconic women’s magazines to allow their financial interests to shape editorial content, according to a new book by Brooke Erin Duffy, assistant professor in the School of Media and Communication. Assistant Professor Brooke Erin Duffy’s research reveals the unholy marriage of advertising and editorial in some women’s magazines. Remake, Remodel: Women’s Magazines in the Digital Age, is the result of three years of research and is a project that began as her doctoral dissertation at the University of Pennsylvania. “There’s so much literature looking at women’s magazines in terms of the audience or how women’s magazine images affect women in adverse ways,” says Duffy. “What hasn’t been looked at recently is the production of women’s magazines.” According to Duffy, digitization is changing women’s magazines beyond tablets and timelines. It’s forcing some publications to reach for a lifeline. “Magazine producers are struggling to keep up,” she says. “At this moment, they’re much more willing to accept explicit and implicit pressures from advertising, and that really shapes the content.” Church and state Duffy discovered how magazines are changing behind the scenes and how these changes affect magazine producers and the content within the publication. Her research showed that, though there ...read more
Mon, Oct 21, 2013
Source SMC News and Events - Advertising
lovely-package-kathy-mueller
Kathy Mueller, assistant professor of advertising, has qualified a semi-finalist in the Adobe Design Achievement Awards with her designs for Clean Break, a company that offers “parting gifts for that not-so-special someone.” Mueller designed the project for classwork as she pursues her master of fine arts in graphic and interactive design at Temple’s Tyler School of Art. Additionally, her work is featured on the package design blog Lovely Package. ...read more
Tue, Aug 13, 2013
Source SMC News and Events - Advertising