News and Events

Click to view slideshow. The four students in adjunct professor Joe Perrone’s “Advertising Campaigns” class worked this summer to sell a piece of the future. They created a full campaign for a new model of Tesla, the electric car that’s causing some nervous shudders around the automotive industry, slated to be released in 2016. It will be the next offering from the company that made its electric sedan available to the masses in 2009. Students Chris Hutton, Alex Lynn, Meaghan Stuski and Hershey Walton spent the first summer session identifying the brand’s strengths and weaknesses and devised tactics to garner the public’s interest so the Tesla will end up in more American driveways. It’s the first time this type of work has been done for Tesla; the company has never hired an ad agency, Perrone said. He selected the Tesla brand because of its pervasiveness in the news. “It’s everywhere. Every channel that you turn to,” Perrone said. “If we’re going to talk about it, let’s get to know a little bit more about the company.” Working a couple of years in advance of the scheduled release date presented its own share of challenges, since the students had to consider how our perception of this technology ...read more
Thu, Jul 03, 2014
Source SMC News and Events - Advertising
Kathy Mueller, assistant professor of advertising at Temple University’s School of Media and Communication, has earned two prestigious awards for design work she completed as part of her MFA in graphic and interactive design at Temple’s Tyler School of Art, a degree she completed this spring. “Baker’s Dozen: Idiomatic Expressions with Numbers,” was named the best entry in the “Book, Communication Design,” category by the Type Directors Club. It graphically depicts 13 sayings with numbers, such as “seventh heaven” and “six of one, half-dozen of another.” Many consider the Type Directors Club competition as the most prestigious in the field. Mueller’s work is one of 209 entries from 18 countries that will be part of a touring exhibition that will stop in the United States, Germany, Hong Kong and other countries. Click to view slideshow. Additionally, Mueller’s poster designs for a surfing competition on Lake Michigan earned a merit award from the Art Directors Club. Judged by an international panel of the world’s most respected creative professionals, the ADC Annual Awards competition honors the best work from around the world in a variety of disciplines of communication design and art direction. Her work will be featured in the Art Directors Annual, one of ...read more
Wed, Jun 11, 2014
Source SMC News and Events - Advertising
Click to view slideshow. When Professor Michael Maynard stepped up to chair a new department in 2004, he had high expectations and a decade later, the results exceeded them. The School of Media and Communication’s Advertising Department capped off its 10th year that recalled its roots and honored its founders. The department has not only grown within campus grounds, but has made a name for itself off-campus through the work of the department’s student organizations like Temple Ad Club, Temple Wide Agency and Diamond Edge Communications and the success of its alumni. This year’s Temple Advertising Department Awards (TADA!) not only recognized the department’s talented students, but celebrated the decade-old department in the almost one-year-old Morgan Hall. It was created when what was then called the School of Communications and Theater, split its Department of Journalism, Public Relations and Advertising into three separate programs. Alumni and faculty mingled and dined with awardees, many of whom were unaware of what award they’d be receiving. “It feels really fantastic to be recognized,” said junior Chelsea Soto, who received the Marvin Pekovsky Scholarship Award. “I didn’t know I stood out that much.” “Espirit de corps” is how Maynard described the ceremony; the French phrase meaning “the spirit of unity” was evident in the room ...read more
Mon, May 12, 2014
Source SMC News and Events - Advertising
Thirty-nine faculty members from the School of Media and Communication have received awards for meritorious activity from the Temple University Office of the Provost. Each year, Temple University recognizes faculty for outstanding performance in teaching and instruction, research, scholarship, creative activity and/or service to the university or their individual professions or disciplines. The selection process began in fall 2013, through either nominations by the provost, deans, department chairs and colleagues or self-nominations. “A merit award reflects our faculty’s continued dedication and commitment to scholarship and students, and highlights the exceptional drive for excellence in teaching, innovation and performance,” Provost Dai said. “Our deans, college and department committees, and department chairs were committed to ensuring that these deserving and distinguished individuals received recognition. I want to thank everyone for their time and diligence in this important process.” SMC’s recipients are: Advertising Brooke Duffy Jennifer Lovrinic Freeman Joseph Glennon Stacey Harpster Sheryl Kantrowitz Michael Maynard Katherine Mueller Dana Saewitz Journalism Fabienne Darling-Wolf Christopher Harper Carolyn Kitch Andrew Mendelson George Miller Maida Odom Larry Stains Lori Tharps Edward Trayes Karen M. Turner Linn Washington Media Studies and Production Amy Caples Sherri Hope Culver Jan Fernback Matthew Fine Paul Gluck Peter Jaroff Jack Klotz Matthew Lombard Nancy Morris Adrienne Shaw Barry Vacker Kristine Trever Weatherston Laura Zaylea Strategic Communication Gregg Feistman Scott Gratson Donnalyn Pompper Cornelius Pratt Tracey Weiss Thomas Wright Kaibin Xu ...read more
Mon, May 05, 2014
Source SMC News and Events - Advertising
With vibrant orange hair atop his six-foot-something frame (and a pale complexion to boot), there’s no question that Greg Keating looks like Conan O’Brien. It’s what the 20-year-old sophomore advertising major from Verona, N.J., has done with what he calls “a hodgepodge of recessive genes thrown into one awkward person” that’s making him really stand out. You might know Keating better as “Son of Conan,” a character that made a splash in a YouTube video early this year that showcases his longing for his supposed father’s acceptance. It’s not just the fact that nearly 200,000 people have now viewed his video, it’s who has viewed it that has brought Keating’s brand to the next level. Johnson and Sekin, a Dallas-based advertising agency, scoured the Internet for a Conan look-alike for a guerilla marketing campaign on April Fools Day. O’Brien was filming his show in Dallas that week and they wanted a way for their clients to tap into the buzz on social media. Mike Stopper, account director at Johnson and Sekin, saw Keating had written “the first chapter of his story” with his video. “We saw this as the second chapter.” They connected on March 28 and Keating found himself in Dallas on March ...read more
Fri, Apr 11, 2014
Source SMC News and Events - Advertising