Alumni Profiles

Kassandra M PollardKassandra M. Pollard

Copywriting, 2011

What is your current job?

Senior Copywriter.

What do you enjoy most about working in advertising?

Using both sides of my brain to solve problems — and wearing whatever I want to work.

What do you know now that you wish you knew when you were looking for your first job?

That it’s not necessarily what you know. It’s who you know. Networking is crucial.

How did your time at Temple prepare you for your career?

From research to media plans, I’m able to understand every aspect of the process. So when I get a seat at the table, I have intelligent insights many wouldn’t expect a creative to have. In fact, I’ve often been mistaken as a project manager and account exec because of the questions I ask.

Did you participate in Temple’s Ad Club (TAC), Diamond Edge Communications, National Student Advertising Competition, Study Abroad, or any other similar programs?

Being that I’m somewhat of an over-achiever, I’ve participated in all but one of these programs.

Temple Ad Club: This gave me the chance to experience how a real world advertising agency would run.

NSAC: Before coming to Temple, I wasn’t very big on group projects. (A huge problem if I wanted to be in advertising.) But doing NSAC helped me hone my collaboration skills, and ultimately prepared me for the rest of my college career.

Study Abroad: Because I’m a Spanish double major, I decided to study abroad with Temple’s Oviedo program. It was amazing.

There are things that I regret not doing while I was there, and things I regret doing. But ultimately, it helped me become a better creative. Creativity comes from the life you live. So the more unique experiences you have to pull from, and the more people you meet, the greater the chance you have of coming up with an awesome idea.

What types of internships did you have while you were in school?

Because I received some very good advice when I was a freshman, I had six internships while I was in school. Yes, six. I knew I wanted to be a copywriter. But I also knew I didn’t have the experience to get where I wanted to be. So, I started at the bottom. I had two marketing internships before landing my first copywriting internship at a small shop Conshocken, PA. From there, I was able to get three more internships, all based in copywriting, at progressively more well known shops.

What was the most important thing you learned during your time at Temple?

Honestly, it’s hard to distinguish just one. Most the things I learned were life lessons that dealt with work, family, friends, and yes, men. College taught me a lot. But since I’ve started working, I’ve learned even more.

What advice would you give to current students?

Keep your eyes on the prize. If you have a goal, everything you do should be done with the purpose of moving you closer to that goal. The people you meet. The places you apply. Everything. It doesn’t have to be a straight path. In fact, you may take a detour every now and again. But every step should, in some way, be forward progress. Don’t sit around and wait for what you want to come to you. It never will. You have to go get it.