Art Direction, 2011
What is your current job?
I’m currently the Marketing/Social Media Coordinator for a Pet Services provider, Freelance Photographer/Designer, and I design and create handmade products for my two independent business ventures.
What do you enjoy most about working in advertising?
My favorite part of working in advertising is the creative possibilities. Advertising is a creative outlet that I can use to think outside of the box and see a direct result from my efforts.
What do you know now that you wish you knew when you were looking for your first job?
I wish I knew that I didn’t have to limit myself to the “agency” career that is assumed for advertising students. Mad Men is great, don’t get me wrong, but the agency life just isn’t for everyone. I work with small businesses and individuals who wouldn’t be able to afford to work with an agency, and that is incredibly gratifying to not only see them succeed but to see myself succeed on my own. And it doesn’t hurt to be able to set my own schedule and work from my home studio every day!
How did your time at Temple prepare you for your career?
Temple prepared me for my career by pushing me out of my comfort zone. A lot of our projects forced us to think outside of the box and take on a variety of “clients,” which really helped me prepare for some of the real life clients that I work with today.
Did you participate in Temple’s Ad Club (TAC), Diamond Edge Communications, National Student Advertising Competition, Study Abroad, or any other similar programs?
I briefly participated in TAC and NSAC, but not long enough to really benefit from it.
What types of internships did you have while you were in school?
I interned with a local 3D filmmaker, doing art direction and wardrobe styling. I loved that I had an internship where I could really be hands-on in applying my creative skills, instead of going the traditional route. This internship also taught me a bit about running a small business in the creative field, which has been helpful in my own business ventures.
What was the most important thing you learned during your time at Temple?
The most important thing I learned at Temple was how to look at my own work critically and edit myself. This skill has become especially important for me because in my current career I usually am not working with a team, and I have to be able to critically examine my own work.
What advice would you give to current students?
My advice to current students would be to start setting goals early. Start thinking about what path you actually want to take when you leave school, and start figuring out what you need to do to get there. Attend events, meet people, and get your name out there! Making connections is the best way to find new opportunities!