This advanced course emphasizes the visual, verbal, and conceptual skills of TV advertising as well as the interactive medium. Students will work with advertising strategies to create effective TV storyboards, web sites, and more. The use of typography, composition, photography, and illustration is implemented into each project.
Rachel | Art Direction | 4th year
Rachel | Art Direction | 4th year
Ashley Campbell | Art Direction Track | 4th Year | Ashley chose an ad that was in dire need of an overhaul from a composition standpoint and she came up with this new ad layout, based on the information she new about the media it was running in and the target audience Rosetta Stone was aimed at.
Metaphor Assignment | Stuart Innerst | Spring 2009
Art Direction II
This advanced course emphasizes the visual, verbal, and conceptual skills of TV advertising as well as the interactive medium. Students will work with advertising strategies to create effective TV storyboards, web sites, and more. The use of typography, composition, photography, and illustration is implemented into each project.
OTHER STUDENT GALLERIES
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+ Special Topics
+ Art Direction I
+ Interactive Media
+ Strategy and Positioning
+ Portfolio
+ Intro to Advertising
+ Visual Communication
+ Creative Thinking
+ Internships
+ Diamond Edge Communications
+ Temple Ad Club
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