This course introduces students to the function of advertising in the economy, to the strategic identification of markets and targets, to the creation and placement of advertising, and to the relationship of advertising agencies to advertisers and the media.
Intro to Advertising
This course introduces students to the function of advertising in the economy, to the strategic identification of markets and targets, to the creation and placement of advertising, and to the relationship of advertising agencies to advertisers and the media.
OTHER STUDENT GALLERIES
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+ Special Topics
+ Art Direction I
+ Art Direction II
+ Interactive Media
+ Strategy and Positioning
+ Intro to Copywriting
+ Visual Communication
+ Creative Thinking
+ Internships
+ Diamond Edge Communications
+ Temple Ad Club
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