This course focuses on writing effective advertising messages for print and broadcast media. Emphasis is on craft, writing ability and style. Composition and the integration of graphic elements are explored. Practical assignments teach students how to use the most common copy techniques effectively to create advertising with stopping power.
Lauren Regan | Art Direction | Intro to Copywriting
Khoi Nguyen | 3rd Year | Art Direction
Elizabeth Ziegler | 3rd Year | Advertising Student | This was part of a direct mail campaign created for a new liberal magazine titled “The Weather Report”.
For this assignment in Intro to Copywriting, the students had to come up with a creative strategy for an insurance company ad. Elizabeth Ziegler, 3rd Year Advertising Student
Lauren Regan | Art Direction | Intro to Copywriting
Lauren Regan | Art Direction | Intro to Copywriting
Intro to Copywriting
This course focuses on writing effective advertising messages for print and broadcast media. Emphasis is on craft, writing ability and style. Composition and the integration of graphic elements are explored. Practical assignments teach students how to use the most common copy techniques effectively to create advertising with stopping power.
OTHER STUDENT GALLERIES
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+ Special Topics
+ Art Direction I
+ Art Direction II
+ Interactive Media
+ Strategy and Positioning
+ Intro to Advertising
+ Visual Communication
+ Creative Thinking
+ Internships
+ Diamond Edge Communications
+ Temple Ad Club
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