Undergraduate Program

The advertising sequence prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media buying companies. Students choose one of four concentrations: Management, Advertising Research, Art Direction, and Copywriting. For a complete listing of degree requirements and courses, see the Undergraduate Bulletin.

Degree Requirements

Specific requirements for completing your degree in Advertising.

Course Descriptions

A list of most of the undergraduate courses offered in the Department of Advertising, including prerequisite requirements and notes.

Management

Students who wish to pursue a career in account or brand management, or account executive positions should follow this course of study.

Advertising Research

Students who wish to become an account planner, research executive or a market research interviewer should follow this course of study.

Art Direction

Students who hope to achieve a position as a designer or art director in an ad agency should pursue this course of study.

Copywriting

Students who hope to make a career as a writer in the advertising industry should follow this course of study.