Advertising Electives

advertising electives Are you an art direction student interested in learning more about typography? An account management student who wants to be a social media marketing manager upon graduation? Our advertising elective offerings will help quench your thirst for more knowledge in these areas…and more.

ADV 1000: Intro to Digital Design Tools This course introduces digital design tools from the Adobe Creative Suite of software and production best practices. The course uses creative projects and exercises with step-by-step instruction to develop a working knowledge of the software and establish technique. This foundational skill set will prepare students to approach execution of their creative advertising concepts. The course will focus on Photoshop and Illustrator and touch on InDesign.

ADV 2000: Typography Class This class will be about the study of typography as it applies to advertising and design. You will learn how to make good typographic choices by understanding and applying the fundamentals of typography. There will be a number of projects in which the critique method will be used involving class participation. A working knowledge of Adobe Illustrator and Indesign or Quark Express are necessary. Please contact the instructor with any questions at creative@temple.edu 

ADV 2010: Web Design and Development “Web Design and Development” Have a great idea for a website and don’t know how to get started? Already a great print designer, but don’t know how to translate your skills into a digital format? Want to not only design, but build your website ideas? If you answered yes to any of those questions than this class is for you! In Web Design & Development you will learn how to design a beautiful and functional website using typography, imagery, grid layouts, and color theory. Then you will learn how to take your design, and translate it into a live website using HMTL and CSS programing languages. To excel in this class, you should have a good working knowledge of design and intermediate level Photoshop and Illustrator skill. At the conclusion of the semester, students will present their website to the class for an informal code and design review.

ADV 3000: Intermediate Digital Design Tools This course builds on an introductory knowledge of digital design tools from the Adobe Creative Suite of software and production best practices. The course uses creative projects and exercises with step-by-step instruction to develop a proficiency in the software and establish technique. This foundational skill set will give students the ability to execute their creative advertising concepts. Students will work in InDesign at the introductory level and work in Photoshop and Illustrator at an intermediate level.