Art Direction Track

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“All children are artists. The problem is how to remain an artist once he grows up.”
[ Pablo Picasso ]

MEET OUR STUDENTS

JAEL
4th Year, Art Direction Track

WHAT HAS BEEN YOUR FAVORITE COURSE IN THE ADVERTISING DEPARTMENT?

Special topics class because you learn a lot about the Adobe Creative Suite and being in the Art Direction Track, it is very useful to me.

ART DIRECTION COURSE SEQUENCE

Art Direction is responsible for creating the attention grabbing concepts and striking images that make up the world of advertising. Art Directors shape campaigns by combining advertising objectives and research to produce the visuals for innovative ads that appeal to consumers. Art Directors, along with Copywriters, make up the creative side of advertising, generating continually compelling and inventive ads.

In the Art Direction track, you’ll learn how to brainstorm ideas for a campaign and turn them into polished advertisements. You’ll learn all about the art of visual communication: everything from design and layout to color and typography. You will gain practice creating advertisements for print, broadcast, and digital while working closely with design software like the Adobe Creative Suite. Upon graduation, you’ll enter the industry with a comprehensive portfolio that represents you and your skills.

Courses Specific to the Art Direction Track

3052. Art Direction I: Concept & Layout

As the first in the Advertising Art Direction track, students gain a comprehensive understanding of how ideas become branded visual communications that engage, capture and persuade audiences. Through regular lecture, reading and project critique, emphasis is placed on combining the fundamental tools of graphic design with creative brainstorming to arrive at fresh, branded concepts. This course focuses primarily on concept and layout for the print medium, and lays the foundation for Art Direction II.

3053. Art Direction II: Narrative & Multiple Media 

This advanced course emphasizes the visual, verbal, and conceptual skills of TV advertising as well as the interactive medium. Students will work with advertising strategies to create effective TV storyboards, web sites, and more. The use of typography, composition, photography, and illustration is implemented into each project.

 4064. Advertising Portfolio 

This course brings together copywriters and art directors in two person teams. They work together to create exciting examples of advertising from initial conceptual schemes to comprehensive finished ads. The ads include full treatments of copy and art executed as take-home assignments and discussed in class.