Category Archives: Advertising

SMC faculty earn merit awards

By jcronin | Published: June 6, 2013

Each year, Temple University recognizes faculty for their outstanding performance in teaching and instruction, research, scholarship, creative activity and/or outstanding performance in university service, or service to the profession or discipline. In the School of Media and Communication, 29 faculty members have received an award of merit. Throughout Temple, a record number of merit awards totaling 2,056 units of $600 each will be distributed to almost 700 individual faculty members.

SMC faculty who have received an award are:

John Edward Campbell, MSP

Amy L. Caples, MSP

Fabienne Darling-Wolf, JOUR

Jason Del Gandio, STRC

Brooke E. Duffy, ADV

Gregg C. Feistman, … Read more »

Also posted in Faculty News, homepage, Journalism, MSP, Strategic Communication | Comments closed

Fewer Super Bowl advertisers spilling the beans before the big game

By jcronin | Published: January 29, 2013

By Jeff Cronin
jcronin@temple.edu

In the world of television commercials, the Super Bowl had always been like Christmas morning. Advertisers worked in secret, creating big, splashy television spots to wow the millions upon millions of people watching the big game.

“It used to be that the Super Bowl was the big reveal,” says Joe Glennon, assistant professor of advertising in Temple University’s School of Media and Communication.

In the past few years, Super Bowl advertisers have been trying to figure out how best to use the Internet to add to their campaigns.

“Last year, you probably saw 80 percent of the … Read more »

Also posted in Faculty News, homepage | Comments closed