Category Archives: Advertising

Prof. Mueller’s designs earn two top awards

Kathy Mueller, assistant professor of advertising at Temple University’s School of Media and Communication, has earned two prestigious awards for design work she completed as part of her MFA in graphic and interactive design at Temple’s Tyler School of Art, a degree she completed this spring.

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SMC professors earn Provost merit awards

Thirty-nine faculty members from the School of Media and Communication have received awards for meritorious activity from the Temple University Office of the Provost.

Each year, Temple University recognizes faculty for outstanding performance in teaching and instruction, research, scholarship, creative activity and/or service to the university or their individual professions or disciplines. The selection process began in fall 2013, through either nominations by the provost, deans, department chairs and colleagues or self-nominations.

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How women’s magazines are surviving the digital age

By Sofiya Ballin
SMC communications

The influx and influence of digital media is forcing iconic women’s magazines to allow their financial interests to shape editorial content, according to a new book by Brooke Erin Duffy, assistant professor in the School of Media and Communication.

Remake, Remodel: Women’s Magazines in the Digital Age, is the result of three years of research and is a project that began as her doctoral dissertation at the University of Pennsylvania.

“There’s so much literature looking at women’s magazines in terms of the audience or how women’s magazine images affect women in adverse ways,” says Duffy. … Read more »

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How women’s magazines are surviving the digital age

By Sofiya Ballin
SMC communications

The influx and influence of digital media is forcing iconic women’s magazines to allow their financial interests to shape editorial content, according to a new book by Brooke Erin Duffy, assistant professor in the School of Media and Communication.

Remake, Remodel: Women’s Magazines in the Digital Age, is the result of three years of research and is a project that began as her doctoral dissertation at the University of Pennsylvania.

“There’s so much literature looking at women’s magazines in terms of the audience or how women’s magazine images affect women in adverse ways,” says Duffy. … Read more »

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Prof. Mueller design earns accolades

lovely-package-kathy-muellerKathy Mueller, assistant professor of advertising, has qualified a semi-finalist in the Adobe Design Achievement Awards with her designs for Clean Break, a company that offers “parting gifts for that not-so-special someone.”

Mueller designed the project for classwork as she pursues her master of fine arts in graphic and interactive design at Temple’s Tyler School of Art.

Additionally, her work is featured on the package design blog Lovely Package. … Read more »

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SMC faculty earn merit awards

Each year, Temple University recognizes faculty for their outstanding performance in teaching and instruction, research, scholarship, creative activity and/or outstanding performance in university service, or service to the profession or discipline. In the School of Media and Communication, 29 faculty members have received an award of merit. Throughout Temple, a record number of merit awards totaling 2,056 units of $600 each will be distributed to almost 700 individual faculty members.

SMC faculty who have received an award are:

John Edward Campbell, MSP

Amy L. Caples, MSP

Fabienne Darling-Wolf, JOUR

Jason Del Gandio, STRC

Brooke E. Duffy, ADV

Gregg C. Feistman, … Read more »

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Fewer Super Bowl advertisers spilling the beans before the big game

By Jeff Cronin
jcronin@temple.edu

In the world of television commercials, the Super Bowl had always been like Christmas morning. Advertisers worked in secret, creating big, splashy television spots to wow the millions upon millions of people watching the big game.

“It used to be that the Super Bowl was the big reveal,” says Joe Glennon, assistant professor of advertising in Temple University’s School of Media and Communication.

In the past few years, Super Bowl advertisers have been trying to figure out how best to use the Internet to add to their campaigns.

“Last year, you probably saw 80 percent of the … Read more »

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