Category Archives: Strategic Communication

Study finds hints of social responsibility in top Fortune 500 company mission statements

Wal-Mart wants to “save people money.” Chevron aspires to “be the global energy company most admired for its people, partnerships and performance.” Microsoft’s mission statement says the company’s goal is to “help people and businesses realize their full potential.”

In her most recent study, Donnalyn Pompper, associate professor of strategic communication at the Temple University School of Media and Communication, found that the most profitable companies at the top of the Fortune 500 list are balancing financial success with social responsibility better than companies at the bottom.

“It is fairly well-acknowledged that many corporations hesitate to ‘do the right thing’ when … Read more »

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Study finds hints of social responsibility in top Fortune 500 company mission statements

Wal-Mart wants to “save people money.” Chevron aspires to “be the global energy company most admired for its people, partnerships and performance.” Microsoft’s mission statement says the company’s goal is to “help people and businesses realize their full potential.”

Donnalyn Pompper, associate professor of strategic communication at the Temple University School of Media and Communication, sees these lofty mission statements as indicators of financial success.

In her most recent study, Pompper found that the most profitable companies at the top of the Fortune 500 list are balancing financial success with social responsibility better than companies at the bottom.

“It is … Read more »

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Pompper inducted as honorary member of Golden Key International Honour Society

Strategic Communication Associate Professor Donnalyn Pompper was inducted as an honorary member of the Golden Key International Honour Society (GKIHS) at a Nov. 2 Temple University Chapter ceremony in Mitten Hall.

The GKIHS has more than 2 million members and 400 college and university chapters globally and is “committed to a high standard of scholastic achievement, and an ethos of integrity, innovation, respect, collaboration and diversity,” according to its website at goldenkey.org.

Zadian Gayle, the undergraduate strategic communication student specializing in public relations who nominated Pompper for the distinction, commended her “dedication to excellence in academics, leadership, and service in … Read more »

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New TUTV show promotes self-confidence among college students

As a Temple student, Lisa Bien, JOUR ’91, never crossed the threshold of Annenberg Hall’s television studio.

She would always glance into that world from the hallway, but never took a step in.

“I always wanted to be a broadcast journalism major,” Bien admits. “I remember always walking past the studio and seeing all the pretty girls with blue eyes and blond hair. I never thought that I was pretty enough to be one of those girls.”

But it’s in that same studio that Bien, an adjunct professor of strategic communication and president of Bien Marketing Group, now provides a … Read more »

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New TUTV show promotes self-confidence among college students

As a Temple student, Lisa Bien, JOUR ’91, never crossed the threshold of Annenberg Hall’s television studio.

She would always glance into that world from the hallway, but never took a step in.

“I always wanted to be a broadcast journalism major,” Bien admits. “I remember always walking past the studio and seeing all the pretty girls with blue eyes and blond hair. I never thought that I was pretty enough to be one of those girls.”

But it’s in that same studio that Bien, an adjunct professor of strategic communication and president of Bien Marketing Group, now provides a … Read more »

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Prof. Pompper publishes two articles

Donnalyn Pompper, associate professor of strategic communication, published two articles this summer on her research.

• Volunteerism and corporate social responsibility:  Definitions, measurement, roles, & commitment. In L. Lewis, L. Gossett and M. Kramer (Eds.), Communication and the volunteer experience: Exploring the organizational dynamics of volunteering in multiple contexts (pp. 273-295). New York: Peter Lang Publishers.

• Interrogating inequalities perpetuated in a feminized field:  Using Critical Race Theory and the intersectionality lens to render visible that which should not be disaggregated. In C. Damon and K. Demetrious (Eds.), Gender and public relations: Critical perspectives on voice, image and identity (pp. 67-86). New … Read more »

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SMC faculty earn merit awards

Each year, Temple University recognizes faculty for their outstanding performance in teaching and instruction, research, scholarship, creative activity and/or outstanding performance in university service, or service to the profession or discipline. In the School of Media and Communication, 29 faculty members have received an award of merit. Throughout Temple, a record number of merit awards totaling 2,056 units of $600 each will be distributed to almost 700 individual faculty members.

SMC faculty who have received an award are:

John Edward Campbell, MSP

Amy L. Caples, MSP

Fabienne Darling-Wolf, JOUR

Jason Del Gandio, STRC

Brooke E. Duffy, ADV

Gregg C. Feistman, … Read more »

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SMC faculty honored with university, school awards

Karen M. Turner, associate professor of journalism, has received a 2012-13 Lindback Distinguished Teaching Award. The awards are intended to recognize and honor those faculty members who epitomize the highest levels of sustained teaching excellence in the classroom, in the research laboratory or in the clinical setting. She was one of six Temple faculty members to be honored with a Lindback Award this year.

In addition, the School of Media and Communication honored three faculty members at its May 7 faculty assembly.

Teaching Awards

Assistant Professor Tracey Weiss, Strategic Communication
Senior Teaching Award

Assistant Professor Lori Tharps, Journalism
Junior Teaching

Read more »

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StratComm professor examines how sharing stories heals after tragedy

Strategic Communication Assistant Professor Kaibin Xu’s article entitled “In the wake of the Wenchuan earthquake: The function of story-sharing in rebuilding communities in the quake disaster zone, ” has been published in Asian Journal of Communication, Volume 23, Issue 2, 2013.

This study investigated the 2008 Wenchuan earthquake survivors’ communication practices in two communities in Beichuan during summer 2009, focusing on survivors’ sharing of earthquake stories.

Four major purposes were identified in quake survivors’ narratives:

  • memorializing loved ones and the past
  • clarifying conflicting emotions
  • reappraising reality and life values
  • rebuilding community

This study suggests that sharing such stories serves … Read more »

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Prof. Pompper article earns NCA award

Strategic Communication Associate Professor Donnalyn Pompper received the 2012 PRIDE Award from the National Communication Association’s Public Relations Division for Best Published Article for its innovation, development and educational achievement in Public Relations Scholarship, (“‘Cheap labor’ speaks: PR adjuncts on pedagogy and preparing Millennials for careers”), which was published as part of a special issue on “Public Relations Pedagogy” in Public Relations Review, 37(5), 456-465. … Read more »

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