Brooke Erin Duffy » Faculty and Staff Directory

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Brooke Erin Duffy Assistant ProfessorSchool of Media and CommunicationAdvertising
Home Room 305 Annenberg Hall Main Campus
Work Phone: 215-204-4939

Office Hours:

Spring 2014
Tuesdays, 10:30AM-1:30PM



University of PennsylvaniaCommunicationPhD
University of PennsylvaniaCommunicationMA
Pennsylvania State UniversityCommunications, AdvertisingBA, Hnrs

Biographical Information

Brooke Duffy is an Assistant Professor in Temple University’s Department of Advertising and a faculty member in the School of Media and Communication’s Media & Communication doctoral program. Her research interests include media industries, digital convergence, gender/feminist studies of media, and advertising and consumer culture.

Publications and Lectures


Duffy, B. E. (in press). Remake, remodel: Women’s magazines in the digital age.  Champaign, IL: University of Illinois Press, forthcoming November 2013.

Duffy, B. E., & Turow, J. (Eds.). (2009). Key readings in media today: Mass communication in contexts. New York, NY: Routledge.


Articles and Book Chapters

Duffy, B. E. (forthcoming). Link love and comment karma: Norms and politics of evaluation in the fashion blogosphere. In H. C. Suhr (Eds.) Online evaluation of creativity and the arts, under contract with Routledge.


Duffy, B. E. (2013). Manufacturing authenticity: The rhetoric of ‘real’ in women’s magazines. The Communication Review, 16(3), 132-154.


Duffy, B. E. (2013). The new ‘real women’ of advertising: Subjects, experts and producers in the interactive era.  In M. McAllister & E. West, (Eds.) The Routledge companion to advertising and promotional culture (pp. 223-236). New York: Routledge.


Duffy, B. E., Liss-Mariño, T., and Sender, K. (2011). Television depictions of the creative industries: Peeking behind the gilt curtain. Communication, Culture, & Critique, 4(3), 275–292.


Duffy, B. E. (2010). Empowerment through endorsement?  Polysemic meaning in Dove’s user-generated advertising. Communication, Culture, & Critique, 3(1), 26-43.


Duffy, B. E. (2009). Shopping with friends you’ve never met: Social shopping in the age of e-tailing.Rocky Mountain Communication Review, 6(1), 92-97.


Duffy, B. E. (2008). Time ahead: Digital challenges facing print magazines. In B. E. Duffy & J. Turow, (Eds.) Key readings in media today: Mass communication in contexts (pp. 160-165). New York: Routledge.

Categories: Advertising
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