Heather LaMarre » Faculty and Staff Directory

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Heather LaMarre Assistant ProfessorSchool of Media and CommunicationStrategic Communication

Office Hours:
Office Hours are as follows:

Thursday 9:30 – 12:30
Tuesday after class and by appointment


The Ohio State UniversityMass Communication, Political Communication, Public OpinionPhD

Biographical Information

My research lies at the intersection of strategic communication, political communication, and public opinion. Specifically, I am interested in the role emergent and alternative media play in shaping attitudes, opinions, and behaviors among key publics. My recent work in this area examines the influence of social and entertainment media on issue attitudes, public communication strategies, and corporate political behaviors.

Publications and Lectures

Selected publications (Please contact Dr. LaMarre for a full list of publications):

LaMarre, H. L. & Walther, W. (2013). Ability matters: Testing the differential effects of political news and late-night political comedy on cognitive responses and the role of ability in micro-level opinion formation. International Journal of Public Opinion Research, 25, 303-322. doi: 10.1093/ijpor/edt008

LaMarre, H. L. (2013). 
When parody and reality collide: Examining the effects of Colbert’s Super PAC satire on issue knowledge and policy engagement across media formatsInternational Journal of Communication, 7, 394-413 doi: 19328036/20130005

Landreville, K. D., & LaMarre, H. L. (2013). Examining the intertextuality of fictional political comedy and real-world political news. Media Psychology16, 347-369. doi: 10.1080/15213269.2013.796585

Landreville, K. D., Holbert, R. L., & LaMarre, H. L. (2010). The influence of late-night TV comedy viewing on political talk: A moderated-mediation model.
The International Journal of Press-Politics, 15, 482-498. doi:10.1177/1940161210371506

LaMarre, H., Landreville, K. D., & Beam, M. A. (2009). The irony of satire: Political ideology and the motivation to see what you want to see in The Colbert Report. The International Journal of Press/Politics14, 212-231. doi:10.1177/1940161208330904

Courses Taught: (during the past 3 years)

STRC 2552   Introduction to Public Relations   (Taught as adjunct)

School Service:

Categories: Strategic Communication
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