John Edward Campbell » Faculty and Staff Directory

John Edward Campbell Assistant ProfessorSchool of Media and CommunicationMedia Studies and Production
Work Room 219 Tomlinson Hall, Main Campus
Work Phone: 215-204-1926

Office Hours:

Wednesdays: 2:00 pm to 4:30 pm

Fridays: 2:00 pm to 4:00 pm


University of PennsylvaniaCommunicationPhD
University of MassachusettsCommunicationMS
Nichols CollegeMarketingBA

Biographical Information

John Edward Campbell works in the areas of critical media studies and political economy of communication. His research explores the integration of emerging media technologies into the negotiation of everyday life as well as the dynamic between corporate marketing practices and the online construction of community and identity. His current book project – iBelong: Multicultural Marketing and the Branding of Community Online – examines the cultural and political implications of the commercialization of online communities through the study of affinity portals targeting historically marginalized populations, such as,,, and His first book – Getting It On Online: Cyberspace, Gay Male Sexuality, and Embodied Identity – represents an ethnographic exploration of the cultural practices of online gay communities.

Courses Taught: (during the past 3 years)

BTMM 1011 Introduction to Mass Communication Theory



Campbell, J. E. (under consideration). iBelong: Multicultural marketing and the branding of community online.

Campbell, J. E. (2004). Getting it on online: Cyberspace, gay male sexuality, and embodied identity.  New York: Haworth Press.

Referred Articles & Book Chapters

Campbell, J.E. (under consideration). It takes an iVillage: Gender, affinity portals, and the labor of devotion.  International Journal of Communication.

Campbell, J.E. (2007). Virtual citizens or dream consumers: Looking for civic community on In K. O’Riordan and D. Phillips (Eds), Queer intersections: Revisiting online media and queer sexualities.  New York: Peter Lang.

Campbell, J.E. (2005). Outing PlanetOut: Surveillance, gay marketing, and Internet affinity portals.  New Media & Society, 7(5), 663-683.

Campbell, J. E. (2003). Always use a modem: Analyzing frames of erotic play, performance, and power in cyberspace.  Electronic Journal of Communication/La Revue Electronique de Communication, 13(1). Available:

Campbell, J. E. & Carlson, M. (2002). Online surveillance and the commodification of privacy.  Journal of Broadcasting and Electronic Media. 46(4), 586-606.

Campbell, J. E. (2001). Alien(ating) ideology and the American media:Apprehending the alien image in television through The X-Files.  The International Journal of Cultural Studies, 4(3), 327-347

Invited Articles & Book Chapters

Campbell, J.E. (2008). Let’s (not) talk about sex: Considerations of sexuality in online research. In A. Markham and N. Baym (Eds), Internet Inquiry: Conversations about method.  New York: Sage Publications.

Campbell, J. E. (2006). The Evolution of the Gay Market: Constructing the Dream Consumer.  Advertising & Society Review, 7(4). Available:

Book Reviews

Campbell, J. E. (2004). Review of All the Rage: The Story of Gay Visibility in America.  Journal of Homosexuality, 47(1) 161-165

Categories: Media Studies and Production
Updated 10 months ago.Return to top.