Wednesday from 10:00am to 11:30am
|University of Iowa||Drama||MA|
|University of Texas||English Literature||BA|
I take teaching seriously. I believe a teacher should inspire students through example. To that end the teacher should possess, in addition to a command of the material to be taught, a contagious enthusiasm for learning. The best teachers are continually learning about the subject, the students and the techniques for teaching. The personal growth that results from ever-increasing mastery of the subject translates into an ever-improving curriculum. My 1998 article, “Connecting AIDA to the Modem World,” published in ADNews, the newsletter for Advertising Division members of the Association for Educators of Journalism and Mass Communication, for example, was a “teaching tip” intended to help advertising instructors bridge the gap between traditional pedagogy (the acronym AIDA) and the new media (connectivity through modems). I actively analyze what does and what does not work in the classroom and computer lab. I use a number of interactive teaching approaches in the classes I teach. Some of the approaches I use involve writing coaching, peer critiques and collaborative writing assignments. I try to strike a balance of classroom, hands-on, computer-assisted and real world instruction that give students a professional communications education. Despite my comprehensive education on classroom skills while a teacher for three years in a Japanese high school, two years at Sony Language Laboratory in Tokyo, and one year in the First Year Rhetoric Program at the University of Iowa, I actively re-examine my teaching skills here at Temple and look for ways to improve. One way, since joining Temple University, was attendance at a teaching seminar. I applied for and was accepted to the 1993 Freedom Forum for Advertising Education, a one-week seminar held in the summer at the University of North Carolina. There I was taught how experienced advertising teachers organize course work, allocate assignments, grade and teach courses such as Copywriting, Advertising Campaign.
Maynard, Michael (2012). “Real versus pseudo real in Japanese television advertising compared with U.S. television advertising. In Amir Hetsroni (ed.) Advertising and Reality: A Global Study of Representation and Content (pp. 53-71). London: Continuum International Publishing Group.
Maynard, Michael (2011). “Temple University’s New Advertising Department Grows Rapidly in the Supportive Environment of the School of Communications and Theater,” inProceedings of the 2011 Conference of the American Academy of Advertising, Steve Edwards, ed., Southern Methodist University, TX: American Academy of Advertising,
Maynard, Michael (2011). “Integrating Multiple Marketing Disciplines into a Single Advertising Curriculum,” in Proceedings of the 2011 Conference of the American Academy of Advertising, Steve Edwards, ed., Southern Methodist University, TX: American Academy of Advertising.
Maynard, Michael (2011). Advertising the Pseudo Real: On the Staging of Products in Japanese Commercials. (Poster session) Global Fusion Conference. Temple University, October 14-16.
Maynard, Michael (2011). Integrating Marketing in Segmented Schools. Pre-Conference Seminar. American Academy of Advertising National Conference. Mesa, Arizona, April 7-10.
Maynard, Michael (2011). The Water in which we Swim: How Advertising’s Home Unit Affects the Advertising Program. Special Topics Panel. American Academy of Advertising National Conference. Mesa, Arizona, April 7-10.
Maynard, Michael L. (2011). Guest Lecture, Matthew Lombard’s Colloquium, title of my talk, “Delayed Reciprocity: Research Rewards from Service to the College,” AH301, October.
Maynard, Michael, (2011). PEX Partnership Project Award. Partnering with Philadelphia History Museum. Advertising and Globalization Honor students develop advertising campaign to launch re-museum opening in fall.
Maynard, Michael L. (2010). (Un)Japanese Advertising: Selling Goodyear Tires in Dislocated Space. Middle Atlantic American Studies Conference. LaSalle University, Philadelphia, March 19-20.
Maynard, Michael L. (2010). Global Citizenship? A Roundtable Discussion. Fifth Annual Global Temple Conference, Philadelphia.
Maynard, Michael L. (2010) Title of Lecture: “Putting to Death the Talk of the Death of the 30-Second TV Spot.” In BTMM’s Future of Television class, February 16.
Maynard, Michael (2009). “Hyping the efficiencies of fast(er) food: The glocalization of McDonald’s Snack Wrap in Japan” pp. 39-50. In Sharon Kleinman (ed.) The culture of efficiency. New York: Peter Lang.
Maynard, Michael & Alison Carey (2008). Reports of the death of the 30-second commercial have been greatly exaggerated. Pennsylvania Communication Annual, 28-48.
Maynard, Michael & Dana Saewitz (2008). The advertising internship: Tips on optimizing the academic and business community relationship. Journal of Advertising Education,Fall, 31-34.
Maynard, Michael L. & Margo Berman (2008). Toward a More Efficient Brainstorming: The Optimal Number of Wild Thoughts to Successful Ideas in an Advertising Exercise National Conference of AEJMC, Chicago, August 6-9.
Saewitz, Dana & Michael Maynard (2008). Learning to Learn from the Industry:
Employer Internship Satisfaction Survey. National Conference of AEJMC, Chicago, August 6-9. AWARDED TOP PAPER in DIVISION!
Maynard, Michael L. & Dana K. Saewitz (2008). Survey Helps Prepare Students for Careers in Advertising. AD NEWS: GREATER PHILADELPIA’S NEWS SOURCE, Nov/Dec., 50-51.
Maynard, Michael L. (2008) Incentive Award for developing New Gen Ed Course under World Studies: Advertising & Globalization 0853.
Maynard, Michael L. (2007). “Positively Negative: Arguments in Favor of Political Attack Ads.” National Conference of AEJMC, Washington DC, August 9-12.
Maynard, Michael L. & Alison Carey (2007). “Putting to Death the Talk of the Death of the 30-second Commercial.” National Conference of AEJMC, Washington DC, August 9-12.
Maynard, Michael L. & Dana Saewitz (2007). “Ten Keys to Launching a Professional Internship Program in a New Department of Advertising: A Case Study.” National Conference of AEJMC, Washington DC, August 9-12.
Maynard, Michael & Scala, Megan (2006). Unpaid advertising: A case of Wilson the volleyball in Cast Away. Journal of Popular Culture 39, No. 4, 622-638.
Maynard, Michael L. (2005). Glocal narratives: Nostalgic American Images in Japanese Print Advertisements. MiT4: Telling stories: An International Conference. Massachusetts Institute of Technology, Cambridge, MA, May 6-8.
Maynard, Michael L. (2004). Correlation analysis in a natural experiment design: Seeking the opportune grade point average cutoff for internships. In Patricia L. Linn, Adam Howard and Eric Miller (Eds.), Handbook for Research in Cooperative Education and Internships (pp. 191-206). Mahwah, NJ: Lawrence Erlbaum Associates.
Maynard, Michael L. (2003). Preserving democracy through the 30-second negative political ad. MiT3: Television-An International Conference. Massachusetts Institute of Technology, Cambridge, MA, May 2-4.
Maynard, Michael L. (2003). From Global to Glocal: How Gillette’s SensorExcel accommodates to Japan. Keio Communication Review, 25, 3-21.
Maynard, Michael L. (2002). Friendly fantasies in Japanese advertising: Persuading Japanese teens through cartoonish art. International Journal of Comic Art, 4 (2), 241-260.
|Type||Title||Coauthors||Journal or publication||Date|
|Between Global and Glocal||Yan Tian||Public Relations Review||2004|
|Policing transnational commerce: Global awareness in the margins of morality||Journal of Business Ethics, 30,17-27||2001|
|Framing the genetic testing issue: Discourse and cultural clashes among policy communities||Priscilla Murphy||Science Communication, 22 (2), 133-153||2000|
|Attitudes toward direct marketing and its regulation: A comparison of the United States and Japan||Taylor, C. R., Franke, G. R.||Journal of Public Policy & Marketing, 19 (2), 228-249||2000|
|Interpreting girlish images in two cultures: A case of Japanese and U.S. Seventeen ads||Journal of Literary Semantics, 29, 183-201||2000|
|Laughing at the glass ceiling in Wall Street Journal cartoons||Lordan, Edward||Journal of International Comic Art, 2 (2), 248-264||2000|
|Girlish Images Across Cultures: Analyzing Japanese versus U.S. Seventeen Magazine Ads||Charles R. Taylor||Journal of Advertising, 28(1), 39-48||1999|
|‘Slice-of-Life’: A Persuasive Mini Drama in Japanese Television Advertising||In J. Bardsley (Ed.), Journal of Popular Culture, 31 (2), 131-142||1997|
|Opportunity in Paid vs. Unpaid Internships: A Semantic Network Analysis||Public Relations Review, 23 (4): 377-390||1997|
|Using Decision Profiles to Analyze Advertising Agency/Client Conflict||Priscilla Murphy||Journal of Communication Management, 1 (3), 231-246||1996|
|Message and Power: Interpreting Verbal and Visual Signs in Japanese Television Advertising||Journal of Literary Semantics, 25 (3), 245-264||1996|
|American Narrative versus Japanese Dialogue: Culture-based Modes of Address in Japanese Magazine Advertisements||Keio Communication Review, 18, 47-64||1996|
|Effectiveness of ‘Begging’ as a Persuasive Tactic for Improving Response Rate on a Client/Agency Mail Survey||Psychological Reports, 78, 204-206||1996|
|Critical Steps Toward Open Peer Critiques||Journal of Advertising Education, 1 (1), 50-52||1996|
|Using Judgment Profiles to Compare Advertising Agencies’ and Clients’ Campaign Values||Priscilla Murphy||Journal of Advertising Research, 36 (2), 19-27||1996|
|A Comparative Analysis of Japanese and U.S. Attitudes toward Direct Marketing||Charles R. Taylor||Journal of Direct Marketing, 10 (1), 34-44||1996|
|Using Judgment Analysis to Improve Consultant/Client Understanding: An Advertising Application||Priscilla Murphy||Journal of Applied Communication Research, 24, 21-32||1996|
|Beating technology at its own game: Emailing Super Bowl ad critiques before the media blitz||A teaching tip in Journal of Advertising Education, 60-62||2002|
|Friendly fantasies in Japanese advertising: Persuading Japanese teens through cartoonish art||International Journal of Comic Art, 4 (2), 241-260||2002|
|From Global to Glocal: How Gillette’s SensorExcel||Keio Communication Review, 25, 3-21||2003|
|Emotional Intelligence and perceived employability for internship curriculum||Psychological Reports, 93, 791-792||2003|
|Book Chapter||Correlation analysis in a natural experiment design: Seeking the opportune grade point average cutoff for internships||Patricia L. Linn, Adam Howard and Eric Miller (Eds.)||Handbook for Research in Cooperative Education and Internships (pp. 191-206)||2004|
|Book Chapter||Culture matters||Hartmut B. Mokros||Identity matters: Communication-based explorations and explanations, pp. 55-76||2003|
|Book Chapter||Projecting peer approval in advertising: Japanese versus U.S. Seventeen magazines||Ray T. Donahue||Exploring Japaneseness: Japanese enactments of culture and consciousness||2002|
|Book Chapter||The power of foreign images: Intercultural signs in Japanese||M. Prosser and K. S. Sitaram||Intercultural, International, and Global Media (pp. 301-311).||1999|
|Attitudes Toward Direct Marketing and its Regulation: A Comparison of the U.S. and Japan||05/99|
|Benefit Appeal in Paid versus Unpaid Internships||08/96|
|Correlating Grade Point Average with Internship Performance: A Case Study||08/98|
|Cultural Sensitivities to Tobacco, Alcohol and Sexual Product Advertising in Japan||06/98|
|Culture matters: Cultural multiplicity and local identity in Japanese advertising||05/01|
|Emotional Intelligence and Employability; Implications for Internship Curriculum||08/99|
|Emotional intelligence at work: Solutions to internship nightmares||11/00|
|Emotional intelligence at work: Three internship stories||08/00|
|Gendered advertising: Use of cartoonish visuals in Japanese teen magazines||10/00|
|Girlish Images in Japanese vs. U.S. Seventeen Magazine Ads|
|Girlish Images in Japanese vs. U.S. Seventeen Magazine Ads||04/97|
|Image making in the global age: Communicating always (and not always) Coca-Cola to Japanese teens||10/00|
|Images of Cultural ‘Otherness’ in Japanese Mass Communication||02/96|
|Japanese vs. U.S. Cultural Assumptions on Who Shall Govern the Net||04/97|
|Job interviews: Tips for getting hired||02/01|
|Laughing at the Glass Ceiling in the Wall Street Journal Cartoons||03/99|
|Marketing narcissism: Global culture and the marginalization of civil society||07/00|
|Mocking Madison Avenue in the Wall Street Journal cartoons||04/01|
|Policing Transnational Commerce: Global Awareness in the Margins of Morality||07/97|
|Privacy as a Commodity: Implications for Direct Marketing Policy Makers|
|Privacy as a Commodity: Implications for Direct Marketing Policy Makers||05/96|
|Regulatory Issues in Direct Marketing in Japan||05/96|
|Selling Foreign and Domestic Cultures: Variation in Styles of Japanese Magazine Ads||03/96|
|Selling Japanese Culture in a Shrinking Space||10/97|
|Table for One: TV Screen as Eating Companion in a Public Space||08/98|
|The cartooning of America: Making light of the dark side of cell phone culture||11/00|
|The Impact of a Cultures Communication Style on Attitudes toward Direct Marketing: Comparing Japan and the United States||03/99|
|The Morality of U.S. Cartoon Advertising Abroad: Joe Camel Goes to Japan||03/98|
|The Power of Foreign Images: Intercultural Signs in Japanese Television Advertising||07/96|
|Temple University Merit Award for Excellence in Teaching||05/97|
Research & Creative Awards:
|Excellence in Research||2002||Merit Award||Temple University|
|Excellence in Service||2002||Merit Award||Temple University|
|Excellence in Research||2001||Merit Award||Temple University|
|Excellence in Research||2000||Merit Award||Temple University|
|Excellence in Service||2000||Merit Award||Temple University|
|Excellence in Research||1999||Merit Award||Temple University|
|Excellence in Research||1998||Merit Award||Temple University|
|Excellence in Research||1997||Merit Award||Temple University|