Brooke Duffy

Brooke Duffy

Assistant Professor

Advertising, All Listings and M&C

Annenberg Hall, Room 305
2020 North 13th Street
Philadelphia, PA 19122


Brooke Erin Duffy is an Assistant Professor in the Department of Advertising and a member of the School of Media and Communication’s Ph.D. Program. Her research interests include media work and digital labor; gender/feminist studies of media; and advertising and promotional culture.

Dr. Duffy is the author of Remake, Remodel: Women’s Magazines in the Digital Age (University of Illinois Press, 2013) and co-editor of Key Readings in Media Today: Mass Communication in Contexts (Routledge, 2008). She has published several journal articles and book chapters on traditional and emergent media industries and presented more than twenty conference papers. Her latest research focuses on gender and creative labor in an age of social media.

She completed her Ph.D. at the Annenberg School for Communication at the University of Pennsylvania in 2011. She holds a B.A. in advertising from The Pennsylvania State University and a M.A. in communication from the University of Pennsylvania.



PhDCommunicationUniversity of Pennsylvania
MACommunicationUniversity of Pennsylvania
BA, HonorsCommunications, AdvertisingPennsylvania State University



Duffy, B. E. (in press). Remake, remodel: Women’s magazines in the digital age.  Champaign, IL: University of Illinois Press, forthcoming November 2013.

Duffy, B. E., & Turow, J. (Eds.). (2009). Key readings in media today: Mass communication in contexts. New York, NY: Routledge.

Articles and Book Chapters

Duffy, B. E. (forthcoming). Link love and comment karma: Norms and politics of evaluation in the fashion blogosphere. In H. C. Suhr (Eds.) Online evaluation of creativity and the arts, under contract with Routledge.

Duffy, B. E. (2013). Manufacturing authenticity: The rhetoric of ‘real’ in women’s magazines. The Communication Review, 16(3), 132-154.

Duffy, B. E. (2013). The new ‘real women’ of advertising: Subjects, experts and producers in the interactive era.  In M. McAllister & E. West, (Eds.) The Routledge companion to advertising and promotional culture (pp. 223-236). New York: Routledge.

Duffy, B. E., Liss-Mariño, T., and Sender, K. (2011). Television depictions of the creative industries: Peeking behind the gilt curtain. Communication, Culture, & Critique, 4(3), 275–292.

Duffy, B. E. (2010). Empowerment through endorsement?  Polysemic meaning in Dove’s user-generated advertising. Communication, Culture, & Critique, 3(1), 26-43.

Duffy, B. E. (2009). Shopping with friends you’ve never met: Social shopping in the age of e-tailing.Rocky Mountain Communication Review, 6(1), 92-97.

Duffy, B. E. (2008). Time ahead: Digital challenges facing print magazines. In B. E. Duffy & J. Turow, (Eds.) Key readings in media today: Mass communication in contexts (pp. 160-165). New York: Routledge.