Cornelius Pratt

Cornelius Pratt

Professor

Globalization and Development Communication and Strategic Communication

Weiss Hall, Room 221
1701 North 13th Street
Philadelphia, PA 19122

Biography

Cornelius B. Pratt also teaches on the Japan campus of Temple University. His research focuses on communication for national and regional development, particularly in emerging economies; on international and strategic communication (public relations); and on crisis communication.

He is a member of the Scientific Committee, Research Center for Discourse & Communications, Zhejiang University of Media and Communications, Hangzhou, The People’s Republic of China; and of the Council of the African Public Relations Association. He is also e executive coordinator of The Wole Adamolekun Foundation. He serves on the editorial-review boards of six academic journals, including The South East Asian Journal of ManagementPublic Relations Review, and the Journal of Public Relations Research.

His more than 140 publications include two scholarly books, 68 refereed-journal articles, 24 book chapters, five peer-reviewed conference proceedings, 20 book-review articles, and 16 other journal articles.

Education

Degree Field School
PhD Mass Communication University of Minnesota - Twin Cities
MA Mass Communication (International) University of Minnesota - Twin Cities
BS Print Journalism University of Lagos

Publications

“‘My God is Not Your God’: Applying Relationship Management Theory to Managing Strategically Ethnoreligious Crises in Sub-Saharan Africa,” International Journal of Strategic Communication, 8(2), 2014, pp. 100-125.

“The U.S. Family Smoking Prevention and Tobacco Control Act of 2009, Relationship Marketing, and the Ethics of Big Tobacco’s Strategic Communication.” In Stuart L. Esrock, Kandi L. Walker, and Joy L. Hart (Eds.), Talking Tobacco: Interpersonal, Organizational, and Mediated Messages. (New York: Peter Lang, 2014), pp. 116-136.

“The Theory of Communicative Action for Population-Communication Management in Sub-Saharan Africa: Argumentative Speech in Nigeria.” In Chukwuka Onwumechili and Ikechukwu Ndolo (Eds.), Re-Imagining Development Communication. (Lanham, MD: Lexington Books, 2013), pp. 97-115.

“Social Media for Crisis Communication on Japan’s 2011 Tōhoku Earthquake: A Critical Textual Analysis.” In Sandra Duhé (Ed.), New Media and Public Relations, 2nd ed. (New York: Peter Lang, 2012), pp. 293-301.

“Native- vs. Nonnative-Medium Schools: Applying Critical-Cultural and Historical-Structural Theories to Reframing Language Planning and Policy,” Critical Inquiry in Language Studies, 9, 2012, pp. 191-219.

“China’s Tobacco Industry’s Communication Practices: Paradoxes and Proposals for Public Policymaking,” Public Relations Review, 37, 2011, pp. 318-320.

“Managing a Crisis of Confidence in Nigeria’s Banking and Financial Industry,” Public Relations Review, 37, 2011, pp. 71-73.