Gregg Feistman

Gregg Feistman

Associate Professor

Strategic Communication

Weiss Hall, Room 228
1701 North 13th Street
Philadelphia, PA 19122


Mr. Feistman’s 30+ years of business and PR experience includes past Membership on the Board of Directors of Philadelphia PRSA and a multiple recipient of the Philadelphia PRSA Pepperpot and Drumbeater awards. In 2010, he was the recipient of PRSA’s Anthony J. Fulginiti Award for Commitment to PR Education. He received the University’s Outstanding Faculty Service Award in 2014, the School of Media and Communications’ Faculty Award for Service in 2012, and an Outstanding Service Award from the Dept. of Strategic Communication in 2011. He specializes in Public Relations, Strategic Communications Planning, Organizational Communication, Crisis Communications, Media Relations, Corporate Sponsorship, and Reputation Management. On the Undergraduate level, Mr. Feistman teaches Intro to PR, Fundamentals of PR Writing, Advanced PR Writing, Public Relations Management & Problems, and Public Speaking. On the Graduate level, he teaches Reputation/Image/Identity, Contemporary Issues in Communications, and conducts a PR Writing Boot Camp in the MS Program. He also serves as a graduate student Capstone advisor. He serves as the Faculty Advisor for Temple’s chapter of PRSSA (one of the top 10 chapters in the country) and Temple’s nationally affiliated student-run PR firm, PRowl Public Relations since its inception. He is also a member of the Faculty Senate,  and hires, mentors and coaches PR adjunct faculty.  He is widely quoted in numerous consumer, business, and PR trade media.  He has also been a contributing writer to Public Relations Tactics, and has presented papers at the annual Public Relations Society of America’s international conference.  

Office Hours:

Tuesday & Thursday: 10AM – 11AM, Wednesday 4:30-5:30, or by appointment


MACommunicationsMarist College
BACommunicationsRowan University

Courses Taught

STRC 3543Fundamentals of PR WritingUndergraduate
STRC 3596Advanced PR WritingUndergraduate
STRC 4859PR Management & ProblemsUndergraduate
STRC 9090Reputation/Image/IdentityGraduate
STRC 2552Intro to PRUndergraduate


Journal ArticleHard at work: Using games as a classroom learning devicePublic Relations Tactics201118(10). 17.
Textbook Case StudyPractical Public Relations: Theories and Techniques That Make a Difference“Protesters Crash A Corporation”2006
BookThe War MerchantsStrategic Book PublishingCT2009Novel
StoryReading Glasses: Stories Through An Unpredictable LensHypothetical PressNJ2014Anthology

Lectures / Conferences

The Architecture of Social MediaOctober 2011
Using a game scenario in reputation managementOctober 2010
Storytelling to Build Organizational Culture and ValuesApril 2010
Event PlanningMay 2007
Using New Media in PR: What’s Over-hyped and What Do We Really Need to Pay Attention To?October 2006
Conducting a Strategic PR CampaignFebruary 2006
Reputation: Building It, Maintaining It, and What It Means For the Bottom LineMay 2004
State of the Industry. Panelist on state of Public Relations education.September 2011
Temple Idea – The Making of a Movement. Panelist. Metropolitan New York Chapter Temple University Alumni AssociationFebruary 2014
Effective Public Speaking for Future Leaders. Presenter, Office of Leadership Development, Temple UniversityMarch 2014
The Game of Risk: What’s the Problem and How to Manage It. Workshop presented at the annual international conference of the Public Relations Society of AmericaOctober 2014

Additional Projects

TitleDescriptionDates Active

The War Merchants


Starstruck, part of the Anthology: Reading Glasses: Stories Through An Unpredictable Lens



NameType of ServicePositionDates Active
PRowl Public RelationsDepartmentalFaculty Advisor2008–2010
PRSSADepartmentalFaculty Advisor2004–2010
Faculty SenateCollegeMember2013–2015
2013 PRSA ConferenceCollegeManager2013–2013
SCT Branding CommitteeCollegeMember2011
TUTV Faculty Advisory CommitteeCollegeMember2010
Facultuy SenateCollegeMember2013–2015
University Marketing & Branding Steering CommitteeUniversityMember2013


TitleType of AwardDate
Outstanding Service, Strategic Communications DepartmentTeaching2011
Phila. PRSA’s Anthony Fulginti AwardTeaching2010
Faculty Award for ServiceService2012
Outstanding ServiceService2011
Tony Fulginiti Award for Committment to EducationService2010
Outstanding Faculty Service Award (representing the School of Media and Communication)Service2014

Miscellaneous Tables and Information

“Texas Health Resources Ebola Crisis” Dallas Star-Telegram, October 17, 2014

 “Traditional PR tools retain importance in the digital era” PR News, 18(10) October 20, 2014. 6.

“Can Christie get his mojo back?” Asbury Park Press, January 31, 2014

“Governor Christie’s State of the State speech” Associated Press, January 14, 2014

“Governor Christie’s State of the State speech” 6ABC News Philadelphia, January 14, 2014

“PR/crisis management handling of NJ Gov. Chris Christie Bridgegate scandal” KYW Newsradio, January 10, 2014

“Government shutdown, more work” The Temple News, October 15, 2013

“Shutdown 101: The teachable moment” The Philadelphia Inquirer, October 8, 2013

“Trends in PR Education” Philadelphia Public Relations Society of America Chapter Newsletter, August, 2012

Panelist, Reflections on Mentoring, Inclusive Leadership Conference, Temple University, February 11, 2012

“Why I ‘Heart’ PR: Five PR Pros Weigh In” Philadelphia Public Relations Society of America Chapter (Blog), February, 2011

“75 Ways to Fire Up (or Just Fire) The Muse: How to Write Even When You Don’t Wanna, or Think You Can’t” e-book, April 2010

“Annual Reports as Really Useful Public Relations…?” Public Relations and Managing Reputation: Better Business and Society (Blog), April 2010

“Having It All: Great minors and skills to add to your PR Major” Forum, The Publication of the Public Relations Student Society of America, February 2010

What Online College Students Should Know About Virtual Learning Environments”, January 26, 2010

“Simple Steps to a Successful Student-run Firm” Forum, The Publication of the Public Relations Student Society of America, Fall 2009

“How to Handle a Crisis” Fox 29 TV at 5:30, February 10, 2009

“Councilman Goode & Aide Continue to Bungle Media Crisis” The Philadelphia Daily News, Sept. 30, 2008

“Taking Heat: Mayor Nutter Says Some Gun Shops Are Part of the Crime Problem. One Owner Deflects the Comments” The Philadelphia Inquirer, May 22, 2008

“Student PR Firm Off to Promising Start”, March 7, 2008

“Trick or Treat? Make Sure Your Company’s Image is Polished Enough to Reflect the Reality of What it Does” U.S. Business Review Magazine, Oct. 2007

“The Role of Public Relations in Business” Executive Thought Leaders Radio, WWDB-AM (Phila., PA), Nov., 2006

“Selling Sponsorships: How to Craft a Perfect Pitch”  BizBash Newsletter, Oct. 2006

“Partnerships That Make The Grade” PRWeek Magazine, April 24, 2006

“Corporate Sponsorships” PR Tactics, April 2006

“Corporate Sponsorships,” Fuel Newsletter, February 2006

“How Small Businesses Can Benefit from Publicity” Wells Fargo Your Business Advisor Online, February 2006