Gregg Feistman

Gregg Feistman

Associate Professor

Strategic Communication

Weiss Hall, Room 228
1701 North 13th Street
Philadelphia, PA 19122

Biography

Mr. Feistman’s 30+ years of business and PR experience includes past Membership on the Board of Directors of Philadelphia PRSA and a multiple recipient of the Philadelphia PRSA Pepperpot and Drumbeater awards. In 2010, he was the recipient of PRSA’s Anthony J. Fulginiti Award for Commitment to PR Education. He received the University’s Outstanding Faculty Service Award in 2014, the School of Media and Communications’ Faculty Award for Service in 2012, and an Outstanding Service Award from the Dept. of Strategic Communication in 2011. He specializes in Public Relations, Strategic Communications Planning, Organizational Communication, Crisis Communications, Media Relations, Corporate Sponsorship, and Reputation Management. On the Undergraduate level, Mr. Feistman teaches Intro to PR, Fundamentals of PR Writing, Advanced PR Writing, Public Relations Management & Problems, and Public Speaking. On the Graduate level, he teaches Reputation/Image/Identity, Contemporary Issues in Communications, and conducts a PR Writing Boot Camp in the MS Program. He also serves as a graduate student Capstone advisor. He serves as the Faculty Advisor for Temple’s chapter of PRSSA (one of the top 10 chapters in the country) and Temple’s nationally affiliated student-run PR firm, PRowl Public Relations since its inception. He is also a member of the Faculty Senate,  and hires, mentors and coaches PR adjunct faculty.  He is widely quoted in numerous consumer, business, and PR trade media.  He has also been a contributing writer to Public Relations Tactics, and has presented papers at the annual Public Relations Society of America’s international conference.  

Office Hours:

Tuesday & Thursday: 10AM – 11AM, Wednesday 4:30-5:30, or by appointment

Education

Degree Field School
MA Communications Marist College
BA Communications Rowan University

Courses Taught

Number Name Level
STRC 3543 Fundamentals of PR Writing Undergraduate
STRC 3596 Advanced PR Writing Undergraduate
STRC 4859 PR Management & Problems Undergraduate
STRC 9090 Reputation/Image/Identity Graduate
STRC 2552 Intro to PR Undergraduate

Publications

Type Title Co-Authors Publisher Location Year Misc.
Journal Article Hard at work: Using games as a classroom learning device Public Relations Tactics 2011 18(10). 17.
Textbook Case Study Practical Public Relations: Theories and Techniques That Make a Difference “Protesters Crash A Corporation” 2006
Book The War Merchants Strategic Book Publishing CT 2009 Novel
Story Reading Glasses: Stories Through An Unpredictable Lens Hypothetical Press NJ 2014 Anthology

Lectures / Conferences

Title Date
The Architecture of Social Media October 2011
Using a game scenario in reputation management October 2010
Storytelling to Build Organizational Culture and Values April 2010
Event Planning May 2007
Using New Media in PR: What’s Over-hyped and What Do We Really Need to Pay Attention To? October 2006
Conducting a Strategic PR Campaign February 2006
Reputation: Building It, Maintaining It, and What It Means For the Bottom Line May 2004
State of the Industry. Panelist on state of Public Relations education. September 2011
Temple Idea – The Making of a Movement. Panelist. Metropolitan New York Chapter Temple University Alumni Association February 2014
Effective Public Speaking for Future Leaders. Presenter, Office of Leadership Development, Temple University March 2014
The Game of Risk: What’s the Problem and How to Manage It. Workshop presented at the annual international conference of the Public Relations Society of America October 2014

Additional Projects

Title Description Dates Active
Novel

The War Merchants

2009
Story

Starstruck, part of the Anthology: Reading Glasses: Stories Through An Unpredictable Lens

2014

Service

Name Type of Service Position Dates Active
PRowl Public Relations Departmental Faculty Advisor 2008–2010
PRSSA Departmental Faculty Advisor 2004–2010
Faculty Senate College Member 2013–2015
2013 PRSA Conference College Manager 2013–2013
SCT Branding Committee College Member 2011
TUTV Faculty Advisory Committee College Member 2010
Facultuy Senate College Member 2013–2015
University Marketing & Branding Steering Committee University Member 2013

Awards

Title Type of Award Date
Outstanding Service, Strategic Communications Department Teaching 2011
Phila. PRSA’s Anthony Fulginti Award Teaching 2010
Faculty Award for Service Service 2012
Outstanding Service Service 2011
Tony Fulginiti Award for Committment to Education Service 2010
Outstanding Faculty Service Award (representing the School of Media and Communication) Service 2014

Miscellaneous Tables and Information

“Texas Health Resources Ebola Crisis” Dallas Star-Telegram, October 17, 2014

 “Traditional PR tools retain importance in the digital era” PR News, 18(10) October 20, 2014. 6.

“Can Christie get his mojo back?” Asbury Park Press, January 31, 2014

“Governor Christie’s State of the State speech” Associated Press, January 14, 2014

“Governor Christie’s State of the State speech” 6ABC News Philadelphia, January 14, 2014

“PR/crisis management handling of NJ Gov. Chris Christie Bridgegate scandal” KYW Newsradio, January 10, 2014

“Government shutdown, more work” The Temple News, October 15, 2013

“Shutdown 101: The teachable moment” The Philadelphia Inquirer, October 8, 2013

“Trends in PR Education” Philadelphia Public Relations Society of America Chapter Newsletter, August, 2012

Panelist, Reflections on Mentoring, Inclusive Leadership Conference, Temple University, February 11, 2012

“Why I ‘Heart’ PR: Five PR Pros Weigh In” Philadelphia Public Relations Society of America Chapter (Blog), February, 2011

“75 Ways to Fire Up (or Just Fire) The Muse: How to Write Even When You Don’t Wanna, or Think You Can’t” e-book, April 2010

“Annual Reports as Really Useful Public Relations…?” Public Relations and Managing Reputation: Better Business and Society (Blog), April 2010

“Having It All: Great minors and skills to add to your PR Major” Forum, The Publication of the Public Relations Student Society of America, February 2010

What Online College Students Should Know About Virtual Learning Environments” BrainTrack.com, January 26, 2010

“Simple Steps to a Successful Student-run Firm” Forum, The Publication of the Public Relations Student Society of America, Fall 2009

“How to Handle a Crisis” Fox 29 TV at 5:30, February 10, 2009

“Councilman Goode & Aide Continue to Bungle Media Crisis” The Philadelphia Daily News, Sept. 30, 2008

“Taking Heat: Mayor Nutter Says Some Gun Shops Are Part of the Crime Problem. One Owner Deflects the Comments” The Philadelphia Inquirer, May 22, 2008

“Student PR Firm Off to Promising Start” CampusPhilly.org, March 7, 2008

“Trick or Treat? Make Sure Your Company’s Image is Polished Enough to Reflect the Reality of What it Does” U.S. Business Review Magazine, Oct. 2007

“The Role of Public Relations in Business” Executive Thought Leaders Radio, WWDB-AM (Phila., PA), Nov., 2006

“Selling Sponsorships: How to Craft a Perfect Pitch”  BizBash Newsletter, Oct. 2006

“Partnerships That Make The Grade” PRWeek Magazine, April 24, 2006

“Corporate Sponsorships” PR Tactics, April 2006

“Corporate Sponsorships,” Fuel Newsletter, February 2006

“How Small Businesses Can Benefit from Publicity” Wells Fargo Your Business Advisor Online, February 2006