Heather LaMarre

Heather LaMarre

Assistant Professor

M&C and Strategic Communication

Weiss Hall, Room 220
1701 North 13th Street
Philadelphia, PA 19122

Biography

My research lies at the intersection of strategic communication, political communication, and public opinion. Specifically, I am interested in the role emergent and alternative media play in shaping attitudes, opinions, and behaviors among key publics. My recent work in this area examines the influence of social and entertainment media on issue attitudes, public communication strategies, and corporate political behaviors.

Office Hours:

Tuesday: after class and by appointment

Thursday: 9:30AM – 12:30PM

Education

Degree Field School
PhD Mass Communication, Political Communication, Public Opinion The Ohio State University

Courses Taught

Number Name Level
STRC 2552 Introduction to Public Relations Undergraduate

Publications

Type Title Co-Authors Publisher Location Year Misc.
Journal Article Ability matters: Testing the differential effects of political news and late-night political comedy on cognitive responses and the role of ability in micro-level opinion formation Walther, W. International Journal of Public Opinion Research 2013 25, 303-322; DOI: 10.1093/ijpor/edt008
Journal Article When parody and reality collide: Examining the effects of Colbert’s Super PAC satire on issue knowledge and policy engagement across media formats International Journal of Communication 2013 7, 394-413; DOI: 19328036/20130005
Journal Article Examining the intertextuality of fictional political comedy and real-world political news Landreville, K. D. Media Psychology 2013 16, 347-369; DOI: 10.1080/15213269.2013.796585
Journal Article The influence of late-night TV comedy viewing on political talk: A moderated-mediation model Landreville, K. D. & Holbert, R. L. The International Journal of Press-Politics 2010 15, 482-498; DOI: 10.1177/1940161210371506
Journal Article The irony of satire: Political ideology and the motivation to see what you want to see in The Colbert Report Landreville, K. D. & Beam, M. A. The International Journal of Press/Politics 2009 14, 212-231; DOI: 10.1177/1940161208330904

Service

Name Type of Service Position Dates Active
MM&C College Member