Heather LaMarre

Heather LaMarre

Assistant Professor

All Listings, M&C and Strategic Communication

Weiss Hall, Room 220
1701 North 13th Street
Philadelphia, PA 19122

Biography

My research lies at the intersection of strategic communication, political communication, and public opinion. Specifically, I am interested in the role emergent and alternative media play in shaping attitudes, opinions, and behaviors among key publics. My recent work in this area examines the influence of social and entertainment media on issue attitudes, public communication strategies, and corporate political behaviors.

Office Hours:

Tuesday: after class and by appointment

Thursday: 9:30AM – 12:30PM

Education

DegreeFieldSchool
PhDMass Communication, Political Communication, Public OpinionThe Ohio State University

Courses Taught

NumberNameLevel
STRC 2552 Introduction to Public RelationsUndergraduate

Publications

TypeTitleCo-AuthorsPublisherLocationYearMisc.
Journal ArticleAbility matters: Testing the differential effects of political news and late-night political comedy on cognitive responses and the role of ability in micro-level opinion formationWalther, W.International Journal of Public Opinion Research201325, 303-322; DOI: 10.1093/ijpor/edt008
Journal ArticleWhen parody and reality collide: Examining the effects of Colbert’s Super PAC satire on issue knowledge and policy engagement across media formatsInternational Journal of Communication20137, 394-413; DOI: 19328036/20130005
Journal ArticleExamining the intertextuality of fictional political comedy and real-world political newsLandreville, K. D.Media Psychology201316, 347-369; DOI: 10.1080/15213269.2013.796585
Journal ArticleThe influence of late-night TV comedy viewing on political talk: A moderated-mediation modelLandreville, K. D. & Holbert, R. L.The International Journal of Press-Politics201015, 482-498; DOI: 10.1177/1940161210371506
Journal ArticleThe irony of satire: Political ideology and the motivation to see what you want to see in The Colbert ReportLandreville, K. D. & Beam, M. A.The International Journal of Press/Politics200914, 212-231; DOI: 10.1177/1940161208330904

Service

NameType of ServicePositionDates Active
MM&CCollegeMember