By Jeff Cronin
Every two years, athletes from all over the world showcase their talents on the Olympic stage. But over the past decade, this stage has become more of a fashion catwalk.
With designers like Ralph Lauren and Armani behind the uniforms of Team U.S.A. and Team Italy, the high culture of fashion and the mass-culture appeal of sports have collided, says Susannah Cobb McMonagle, a PhD student pursuing her degree in media and communication. The increasing presence of fashion brands at the Olympics “points to emerging trends in promotional culture. The fashion and sport industries are … Read more »