Welcome to the Department of Media Studies and Production (MSP) at Temple University. We are part of the School of Media and Communication (SMC), located in Annenberg Hall on Temple’s main campus. The Department of Media Studies and Production offers you the opportunity to study media production and performance, media analysis, media business and entrepreneurship, and emergent media in the context of rapidly changing and converging industries. The Department offers undergraduate (B.A.) and graduate degree (M.A.) programs. MSP faculty contribute to and participate in the cross-departmental SMC doctoral program.
As the news, information and entertainment media industries rapidly evolve, it is an exciting time to study the production of media messages and products and their many roles in our lives.
The dynamic mix of MSP courses prepares students for careers in rapidly changing communications fields such as television and radio, the recording industry, emergent media (online, mobile, games), organizational management, telecommunications, media analysis, research and consulting, and much more.
The mission of the Department of Media Studies and Production is to prepare students to become responsible communicators as they create, critique and analyze media content designed for audiences in a global society.
The media content includes commercial and corporate media presentations in genres including information (news and documentary), music, comedy, sports, drama, and persuasion, and is distributed nationally and internationally via mass and personal electronic media including radio and television, mp3 and other audio recording media, the Internet, DVDs, and more.
The media institutions we train students for create (e.g., production studios), distribute (e.g., television and radio networks) and analyze (e.g., audience measurement companies) media products. MSP students reflect on media content and institutions – think about them purposefully and critically – and analyze them systematically via formal research tools such as participant observation, interviews, surveys, experiments, and content analysis.
We prepare students to act responsibly and apply high ethical standards as they interact with the world both in careers in media institutions and as citizens.
A secondary goal of the department is to have a positive impact on current and future professional media creation and analysis. Our students develop both the technical and critical skills to create high quality and meaningful media products, respond appropriately to ethically challenging dilemmas in the professional world, and to thoughtfully evaluate the media products and patterns they encounter as consumers and citizens.
(For 2011-2012 students following new curriculum)
The Department of Media Studies and Production expands students’ knowledge and skills to create, evaluate, and manage media content and organizations. With the urban and global communities as their living laboratories, students draw on their creativity, entrepreneurship, intellectual curiosity and analytical abilities to navigate digital media in our global society.
Theory and practice are integrated into all areas of study in the major. MSP students learn how to produce, evaluate and manage media content for traditional and emerging media in a variety of genres, including information (news and documentary), music, comedy, sports, drama, and commercial and noncommercial persuasion campaigns. They study institutions that create, distribute and investigate media products (e.g., production studios, television and radio networks, and audience measurement companies) and learn how to create and operate successful media businesses. MSP students learn to think purposefully and critically about media, and examine media roles in history, culture and society from many perspectives. They also learn how to act ethically as they interact with the world both in careers in media institutions and as media consuming and producing citizens.
The MSP curriculum features Professional Options in four areas:
- Media Production Professional Option
This option introduces students to conceptual and technical tools employed to create media content for the digital world. Students who study in this option develop strong professional skills as well as critical and analytical abilities that enable them to evaluate content for various media. They seek career opportunities as producers, writers, videographers, editors, recording engineers, web site designers and talent in traditional and emerging media.
- Media Business & Entrepreneurship Professional Option
The practical and ethical ways to start, operate or participate in an enterprise that creates, produces, and/or distributes media content. Students who follow this option seek career opportunities as media entrepreneurs, media production free-lancers, owners/ operators of production companies or recording studios, web site developers, or founders/ owners of a station, channel or network.
- Media Analysis Professional Option
Critical understanding of the roles of media in contemporary life, including media technology as a cultural force; the nature of media institutions, audiences, and texts; and the media as a source of shared social identities. Students who select this option are prepared for careers as media consultants, editorial or technical writers, community activists, corporate communication producers and market research analysts.
- Emergent Media Professional Option
Focuses on critical analysis and production in new digital media, specifically in mobile media, the web, and video games. Students who study this option develop an understanding of the global nature of the new digital media environment and its business practices, and production processes. Students follow this option will be prepared for careers as digital media consultants, web designers, and marketing professionals in the converged media environment.
Media Production Professional Option
Adviser for Video: Assistant Professor Matt Fine
Adviser for Audio & Recording Industry: Associate Professor Jack Klotz
The courses in Media Production provide students with the conceptual and technical tools to create media content in a variety of formats and genres. The emphasis is on the production of content for large, diverse populations. Students who study in this area develop strong professional skills as well as critical and analytical abilities that will enable them to evaluate content for television, radio, mobile devices, games and other digital media.
Television and Radio Production
Our television production courses offer access to HD cameras, three television studios, and a digital video editing center that features Avid and Final Cut Pro work stations. MSP students produce content designed for broadcast, cable, and emerging media. Specific projects vary each semester and include music video, documentary, sports, and comedy. Check out Temple Smash.
TUTV, Temple’s new digital cable station has begun broadcasting to the Philadelphia area on the Comcast cable system and to the world online. TUTV will feature programming from the School of Media and Communication (SMC) and other schools and colleges within Temple University, as well as community and professional broadcast partners. Learn more.
The Television Practicum offers students the opportunity to write, produce and perform for Temple Update. The program gives Temple students the opportunity to gain news gathering experience during their college years. In addition to Philadelphia and other major media markets, the alumni of Temple Update are working all across the United States. Anchorage, Cincinnati, Tampa, Nashville, Richmond and an army base in Guam are just some of the places former Updaters now call home. Story: Aspiring journalists become 6abc reporters for a day
In addition to the studios and labs in Annenberg Hall, the Tech Center offers MSP students all day and evening access to recording booths, studios and up to date specialty labs for multimedia production, green screen effects, teleconferencing, audio editing with Pro Tools and video editing with Avid and Final Cut Pro. Students who take these courses are prepared for careers as producer, writer, videographer, and talent in traditional and emerging media.
Recording Industry courses emphasize both production skills and business acumen, providing a world-class education in music production techniques and technology as well as management and marketing. Students learn from active industry professionals including a Grammy® winning producer, and a Grammy® winning engineer. The experience can culminate in an internship and/or work on Bell Tower Music, the school’s record label. Students who take these courses are prepared for careers as producer, engineer, manager, agent, A&R representative, marketer, or entrepreneur.
Bell Tower Music is Temple University’s student run record label. The label is built around an environment intended to help foster the kind of creative risk-taking that is critical to developing the new business models and exciting, new music that is needed to reinvigorate the industry. Bell Tower Music works to develop and support the musical diversity of its students. The label promotes its own artists and other local artists in the greater Philadelphia area. The goal goal is to strengthen the community by introducing a diverse selection of music which supports the many cultures that make up Temple University’s student body. Under the direction of Grammy winner, Aaron Levinson, Bell Tower Music is operated solely by Temple students who are gaining knowledge in the fields of music, audio engineering, journalism, communications, and new media. The label provides a range of services including:
- Scouting and recruiting interesting new talent
- Managing and overseeing the promotion of musicians/recording artists
- Arranging studio and production services for musicians/recording artists
- Helping to develop web based strategies to advance the profile and visibility of artists
- Assisting with booking venues and performance opportunities
Bell Tower Music is a non-profit organization through which artists are promoted and managed free of charge in exchange for their music being placed on iTunes U and the Bell Tower Music website.
Media Business & Entrepreneurship Professional Option
Adviser: Assistant Professor Bill Mooney
The courses in the Media Business & Entrepreneurship Professional Option concern the practical and ethical ways to start, operate or participate in an enterprise that concerns itself with the creation, production, and distribution of media content. Students who take these courses are prepared for careers as media production free-lancers, new media entrepreneurs, production company operators, station owners and operators, and channel owners and operators. Undergraduate students can earn an entrepreneurship certificate by taking MSP 4614 in conjunction with courses Temple University’s Fox School of Business.
Media Analysis Professional Option
Adviser: Dr. Barry Vacker
The courses in Media Analysis provide students with a critical understanding of the role of media in contemporary culture, including media technology as a cultural force, the nature of media institutions, the factors that influence audiences, the comprehension of mediated texts, and the media as a source of shared social identities.
Students who take these courses are prepared for careers as media consultant in politics, education, government, and the non-profit sector; editorial or technical writer; professor; fund raiser in government, non-profit and educational sectors; media activist; media specialist, speech writer, or community activist in government; consumer affairs advocate; corporate communication producer; market research analyst; media sales person; media literacy advocate.
Emergent Media Professional Option
Adviser: Dr. Undrah Bassanjav
The courses in the Emergent Media Professional Option focus on critical analysis and production in new digital media, specifically in mobile media, the web, and video games. Students who elect this option develop an understanding of the global nature of the new digital media environment and its business practices, and production processes. Students will be prepared for careers as digital media consultants, web designers, and marketing professionals in the converged media environment.