“Interpretations of Health Messages among North Philadelphia Latinos,” a study of how Philadelphia Puerto Ricans interpret media messages about smoking, was recently concluded. This project was also called “Speaking of Health/Hablando de Salud.” It was funded through a Pennsylvania Department of Health grant to Temple from the money that the tobacco industry is paying states to settle health-related lawsuits. The study was directed by BTMM (now MSP) faculty member Nancy Morris, as Principal Investigator, with BTMM professor Renee Hobbs as Co-Principal Investigator. Over the course of the four-year project, SCT graduate students Dawn Gilpin, Melissa Lenos, Suman Mishra, Pamela Poe, Tom Polcari, and Silvia Valkova also participated in this research.
Interpretations of Health Messagesamong North Philadelphia LatinosThis research project examined North Philadelphia Latino residents’ perceptions of media messages about smoking and tobacco. We examined interpretations by family members aged 9 and up of various media messages about smoking: two magazine ads for cigarettes, a smoking scene from a Hollywood movie, and a television Public Service Announcement discouraging cigarette sales to minors. This study focused on Philadelphia’s Puerto Rican community. The Puerto Rican population on the U.S. Mainland presents particular issues concerning smoking. According to a study by the Centers for Disease Control (2004), the percentage of Puerto Ricans who smoke is greater than that of any other Latino group. This project is funded, in part, under a grant with the Pennsylvania Department of Health. The Department specifically disclaims responsibility for any analyses, interpretations or conclusions. Research DesignPurposes
Method: In-home Interviews
SampleAvailability sample of 36 Latino families (141 individuals) recruited from the area of Philadelphia with the greatest concentration of Latinos. See map below.
Useful LinksTaller Puertorriqueño Center for Media Literacy FindingsKey Preliminary Findings
Dissemination of FindingsClick on the links below for explanations of the findings. Dissemination of findings to the local community Dissemination of findings to the academic community PeopleProject Personnel
Community Advisory BoardThe purpose of this group was to help us ensure that the process and results of the study were responsive to community needs and served to benefit the community. The Community Advisory Board was consulted by project researchers throughout the study. Members of the Community Advisory Board Louis M. Bonilla, M.A., M.P.A. Lucy Feria Regional Superintendent, Central East Region, School District of Philadelphia Jaime Figueras Program Director, Concilio (Council of Spanish Speaking Organizations) |
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SMC nominees include:
“What I’m looking forward to most is being back in Studio 3 with my peers, because this time it feels like it is on a much larger scale,” says Lindsay Keeler, MSP ’12, who will be one of the in-studio anchors. “Being able to put on a show centered around the Olympics, one of the most watched events on television, and having it air in the fourth largest television market in the country is an opportunity that for someone my age is a dream come true.”








Professor Fernback on NewsWorks Tonight
Professor Jan Fernback was interviewed about media coverage of the flash mob incidents from a couple of years ago. The interview was for the April 16th broadcast of WHYY’s radio program NewsWorks Tonight. Here is the link: http://www.newsworks.org/index.php/local/item/53607