In the 1960s, students walking past the old brownstone journalism school building on Broad Street often saw the headlines of the day posted on a huge plate glass window. On the day of President Kennedy’s assassination in 1963, people crowded around the window as headlines from the Associated Press ticker reported the grim news out of Dallas.
Fifty-one years later, the School of Media and Communication will again become the focal point for news watchers with the installation of a news ticker on the 13th Street side of Annenberg Hall.
Sponsored by KYW NewsRadio, the installation of the ticker is part of an overall building enhancement. The news ticker runs the length of the steel girders on the overhang of the building. It is 40 feet long and 2 feet tall.
Dean David Boardman said that the ticker gives Annenberg Hall a signature look.
“The exterior of the building is rather generic otherwise, but this will make it clear that news and public-affairs communication are at the heart of what we do,” Boardman said. “The ticker will also, of course, help our students and the campus at large stay on top of what’s happening in the Philadelphia region, the nation and the world.”
In addition to up-to-the minute news events, the ticker will feature important announcements from SMC and Temple to help keep students informed.
According to Assistant Dean Don Heller, the installation of the ticker is part of a project to enhance the aesthetics of Annenberg Hall. Also on the agenda are new furniture and color coded academic departments to help students and visitors navigate the building.
By Logan Beck