Category Archives: School News

Advertising class tackles full-scale campaign for trendy Tesla brand

The students listen to Mike Inskeep's critique of their campaign. (by Sofiya Ballin)

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The four students in adjunct professor Joe Perrone’s “Advertising Campaigns” class worked this summer to sell a piece of the future.

They created a full campaign for a new model of Tesla, the electric car that’s causing some nervous shudders around the automotive industry, slated to be released in 2016. It will be the next offering from the company that made its electric sedan available to the masses in 2009.

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NBC’s Brian Williams to receive 2014 Lew Klein award

Larry Margasak

NBC Nightly News Anchor Brian Williams will receive the 2014 Lew Klein Excellence in the Media Award from Temple University’s School of Media and Communication this fall.

Portrait of Brian Williams

Brian Williams

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SMC launches Globalization and Development Communication graduate program at Seattle’s Gates Foundation

PhD students JuOak Kim, Melissa Meade and Weidan Cao chat with Prof. Carolyn Kitch. (by Chris Joseph Kalinko)

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Dean David Boardman led a contingent of School of Media and Communication faculty and staff at a May 23 reception at the Bill and Melinda Gates Foundation to launch its newest graduate degree, a master of science in globalization and development communication.

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Prof. Weatherston saves students money through alternate textbook project

Students in Assistant Professor Kristine Weatherston’s “Genres of Media Production: Documentary” class will be spending $60 less a semester thanks to her use of innovative teaching tools.

WeatherstonWebInstead of using a traditional textbook, Weatherston will teach from the Internet, new media, hands-on training and open-source educational materials.

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Dan Rather helps send off SMC class of 2014

TUTV General Manager Paul Gluck, and Lucille and Kal Rudman, the namesakes of the home of TUTV, meet Dan Rather.

As broadcasting legend Dan Rather peered over the class of 2014 from Temple University’s School of Media and Communication, he saw a group of people eager to start pursuing their life goals.

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SMC hosts high school TV awards

Rob Czyzewicz and Rudy Mezzi of 20/20 Visual Media speak to a group of high school students interested in media.

More than 100 high school students from Pennsylvania, New Jersey and Delaware converged on Temple University’s campus May 14 for the Mid-Atlantic Chapter of the National Academy of Television Arts and Sciences’ 12th annual high school news and TV awards.

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MSP class projects let the audience shape the story

Prof. Laura Zaylea poses in the TV studio where her class is screening their final projects.
The choices of "stairs" or "elevator" appear on the screen in front of the  audience in the TV studio.

At this point in “Thirsty Thursday,” the audience decides whether the main character should take the elevator or the stairs. (photo by Joseph V. Labolito/Temple University)

At the final project screening of the “Genres of Production: Cross Platform Story” class, even the creators of the videos didn’t know how their stories were going to end. That was left in the hands of the audience.

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Book showcases benefits diversity brings to the workplace

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There exists a sentiment in corporate America that diversity in the workplace can negatively impact the bottom line because hiring people from different backgrounds could spark more internal conflict.

Not necessarily so, writes Donnalyn Pompper in her latest book.

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Ad Department celebrates first decade

Assistant Prof. Dana Saewitz, who will be stepping into the role of interim chair next year, congratulates Carly Bohman and Michelle Saunders.

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When Professor Michael Maynard stepped up to chair a new department in 2004, he had high expectations and a decade later, the results exceeded them.

The School of Media and Communication’s Advertising Department capped off its 10th year that recalled its roots and honored its founders.

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Research shows the hipster prototype evolved from cultural disconnection

A portrait of Victoria Marchiony.
Victoria Marchiony stands in front of four members of the millennial generation.

During her senior year, Victoria Marchiony (center) has researched why hipsters become hipsters. (photo by Ryan S. Brandenberg/Temple University)

A senior journalism major’s research project is sure to spark a dialogue about the true nature of the millennial generation’s lover of all-things-obscure.

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