- #EnufAboutU What About Me?
- March 21, 2014
- Walk Auditorium, Ritter Hall
1301 Cecil B. Moore Ave, Philadelphia, PA, 19122, United States
Want to be a filmmaker? Host a TV show? Parlay a self-published book into a motivational tour? Run a TV network? Be a TV network? Raise money to change the world? By Friday? Just log on and strap in to a race where the rules, and all bets, are off. Or at least they seem to be.
On March 21, the Temple University School of Media and Communication will bring together more than a dozen guests – from writers and producers to executives and performers – who have conquered the digital landscape to discuss all this and more.
For the 2014 edition of Temple’s Verizon Symposium for Global Broadband Communication, #EnufAboutU What About Me? will offer a series of conversations that focus on this shifting-by-the-day landscape, yielding what organizers promise is a list of “252 Things to Know About Making a Career (and Making Money) in the Digital World.”
“As a veteran of so-called old-school traditional media, I’ve become compelled by the power and possibility of new media since wading into its waters as a teacher,” says Jim McKairnes, Verizon Chair in Global Broadband and Telecommunications, who spent 15 years at CBS Television and the past 25 in Hollywood before returning to his alma mater in 2013. “The playing field has become leveled for those who want to work in TV, film, music or related creative fields. Or really any part of media. It’s less and less a matter of looking in from the outside and wondering how to break through. Today, it’s just when. Simply a matter of doing it. These three conversations we’re putting together will shed light on the process.”
The day’s events
Representatives from Comcast and Discovery will join local and national content creators, including LA-based comedy writer-producer Ramiro Castro, Internet personality and cartoonist Mr. Fish, Philadelphia-area music-industry entrepreneur Jamie Lokoff, and Temple student Michael Busza, who recently produced his own digital series, to talk about how and where students can enter the world of self-created careers — and discuss some of its drawbacks, as well, since self-created does not necessarily always equal self-sustaining. Is there money to be made in the Kickstarter and crowd-funding nation?
Noted scholars from Temple’s own backyard, among them Jay Sterin, Kevin Arcenaux and John Campbell, will gather with Ken Basin, lecturer on law (entertainment and media law) at Harvard Law School, to weigh in the cultural and social implications of our over-sharing “pics or it didn’t happen” society. Joining them will be HuffPo Live producer Mitch Semel and noted LA-based deaf filmmaker Austin Chapman, whose recent experience with reddit.com soliciting suggestions for what to listen to after hearing music for the first time at age 23 yielded 14,000 responses. Are all ideas worth sharing? Is social media really the best means for confessing a crime or airing a grievance or settling a score?
Various member of the entertainment-business’s creative community, including representatives of The Cartoon Network and Core Media Group (the brand management firm behind American Idol and So You Think You Can Dance), will join LA-based sitcom writer Mark Amato and other to focus on the industry’s changing business model at a time when today’s iPhone video or Instagram photo can be tomorrow’s hot franchise prospect.
Thirty years ago, to announce the introduction of its Macintosh computer, Apple hired legendary ad agency Chiat/Day and iconic director Ridley Scott to film a commercial and then aired it during the 1984 Super Bowl. This year, to mark the computer’s 30th anniversary, Apple shot an ad using amateur iPhone footage – and then bypassed the always highly viewed Super Bowl in favor of airing the spot online.
“Information remains power and content still yields clout,” says McKairnes, “but today that power and clout can be in the hands of a student in North Philadelphia as easily as a boardroom executive or seasoned professional. These days you can DIY yourself into just about any career short of dentistry. It’s a whole new world.”
Each of the #EnufAboutU events, which will feature student question-and-answer sessions, will take place in Walk Auditorium on Temple University’s Main Campus, located in Ritter Hall, 1301 Cecil B. Moore Ave.
For more information, contact Jim McKairnes at 424-254-6111 or Patrick Murphy at 215-204-3876.