- Selling in a Multi-Platform World
- October 23, 2013 9:00 am
- October 23, 2013 2:00 pm
- Free for students, $75 for others.
- Howard Gittis Student Center, Room 200
1755 N. 13th Street, Philadelphia, PA, 19122, United States
Don’t miss this excellent opportunity to hear from executives from Comcast, Arbitron, CNN, Pandora and many other media companies in a program sponsored by The Alliance for Women in Media and the Temple University School of Media and Communication.
The featured keynote speaker is Carol Hanley, executive vice president and chief sales and marketing officer of Arbitron Inc.
Forget about the old boy’s club – or anything old at all – new rules are in play. With diminishing attention spans but many more means of
reaching customers in targeted ways, advertising is new again. A panel of experts will discuss successful campaigns, how extreme market segmentation has impacted how we reach and sell, and the top skills and resources we need to know to beat Don Draper at his own game.
One is Never Enough
It seems like “multi” is in front of just about every words we see – media, platform, player – how does this impact our ability to launch, track and make sales? Experts from a variety of perspectives – print, broadcast, cable and digital – will join us to discuss both integration and separation of platforms,
and the changing media sales environment.
Women Who Rule in Sales and Marketing
For years, the Alliance for Women in Media has identified the top women in sales and marketing – and we now have the opportunity to gather some of the brightest minds and most successful professionals in person. This candid panel will assess opportunities for career advancement and professional
development – as well as relaying what needs to be left behind in order to move forward.
To register, visit http://www.allwomeninmedia.org/events/philadelphia.html.
Full-time students can receive a complimentary registration.
To register as a student email email@example.com.
For non-students, registration is $75 until Friday, Oct. 4.
(Fee covers continental breakfast and lunch.)