- SMC Spring Speakers: ‘Your Ad Here: The Cool Sell of Guerrilla Marketing’
- April 22, 2013 11:30 am
- April 22, 2013 12:45 pm
- Annenberg Hall, Room 3
2020 North 13th Street, Philadelphia, PA, 19122, United States
Assistant Professor of Communication
At this moment of profound change in the media industries, Your Ad Here goes behind-the-scenes and analyzes the rise of “guerrilla marketing” strategies in contemporary popular culture—from product placement and out-of-home to word-of-mouth, viral, and Web 2.0—and shows how advertising increasingly tries not to seem like advertising. Michael Serazio is an assistant professor of communication at Fairfield University who writes about popular culture, advertising, politics, and new media. His scholarly work has appeared in journals like Critical Studies in Media Communication and Communication, Culture & Critique. An award-winning former journalist, he continues to write for The Atlantic among other publications. Your Ad Here (NYU Press, 2013) is his first book.