- About the Department
- Undergraduate Program
- Graduate Program
- Academic Advising
- Career Resources
- Student Organizations
- Study Away
Why Strategic Communication?
Wal-Mart wants to “save people money.” Chevron aspires to “be the global energy company most admired for its people, partnerships and performance.” Microsoft’s mission statement says the company’s goal is to “help people and businesses realize their full potential.”
In her most recent study, Donnalyn Pompper, associate professor of strategic communication at the Temple University School of Media and Communication, found that the most profitable companies at the top of the Fortune 500 list are balancing financial success with social responsibility better than companies at the bottom.
“It is fairly well-acknowledged that many corporations hesitate to ‘do the right thing’ when … Read more »
Emily Ascani, STRC 2012, is currently a Project Manager at Liquid Interactive, an interactive marketing agency in the Lehigh Valley. Specializing in user experience design, creative design, website development, search engine optimization, social media strategy and mobility consulting, Liquid has…Learn more »