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Why Strategic Communication?
SMC’s Department of Strategic Communication will launch its second decade this fall with a new chair at its helm.
Professor Lance Holbert joined the faculty this summer with visions of expanding the program to expose as many students as possible to the international trends in the field.
Emily Ascani, STRC 2012, is currently a Project Manager at Liquid Interactive, an interactive marketing agency in the Lehigh Valley. Specializing in user experience design, creative design, website development, search engine optimization, social media strategy and mobility consulting, Liquid has been named a Top Interactive Agency by BtoB Magazine for five consecutive years.
In her role as a Project Manager, Emily uses her public relations background to facilitate and schedule client work through internal and client communication. Prior to her current position, Emily worked as a Media Facilitator at Carbon Lehigh Intermediate Unit to promote student work through social media channels covering fourteen school districts in Carbon and Lehigh counties.Learn more »