The key word in our departmental identity is strategic. But what does that word mean in relation to our curriculum? It means the use of communication that is based on sensitivity toward organizational and environmental realities; that is planned, focused and disciplined; that is grounded in rigorous fact-finding and systematic research; and that is geared toward understanding, managing and enhancing organizational relationships. Such communication does not occur willy-nilly. And, invariably, the communication is within and between organizations and between them and their key publics, constituents or dominant coalitions.