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Why Strategic Communication?
There exists a sentiment in corporate America that diversity in the workplace can negatively impact the bottom line because hiring people from different backgrounds could spark more internal conflict.
Not necessarily so, writes Donnalyn Pompper in her latest book.
The associate professor of strategic communication, who has taught at Temple University’s School of Media and Communication since 2007, has published Practical and Theoretical Implications of Successfully Doing Difference in Organizations with Emerald Group Publishing. The book examines why a conscious and sustained commitment to diversity is needed in organizations.
It’s a hard case to argue, Pompper said, because the benefits, … Read more »
Emily Ascani, STRC 2012, is currently a Project Manager at Liquid Interactive, an interactive marketing agency in the Lehigh Valley. Specializing in user experience design, creative design, website development, search engine optimization, social media strategy and mobility consulting, Liquid has been named a Top Interactive Agency by BtoB Magazine for five consecutive years.
In her role as a Project Manager, Emily uses her public relations background to facilitate and schedule client work through internal and client communication. Prior to her current position, Emily worked as a Media Facilitator at Carbon Lehigh Intermediate Unit to promote student work through social media channels covering fourteen school districts in Carbon and Lehigh counties.Learn more »