The Department of Strategic Communication prepares students for a variety of post-graduate options by offering three areas of specialization as well as a general sequence where students can design a personalized course of study. In addition, a minor in organizational leadership builds expertise in self-awareness, conflict management, persuasion and motivation. All of our courses involve hands-on learning that prepare students for internships and careers around the world.
Master the skills necessary to lead for-profit and non-profit organizations, including conflict management and team-building. Students studying leadership will learn how to set organizational objectives and achieve goals effectively.
Rhetoric and Public Advocacy
Think strategically about social change. Students learn how to advocate for personal and political beliefs, create persuasive messages for specific audiences, critically analyze public discourse, and develop a sense of engaged citizenship.
Learn how to develop and execute strategic communication campaigns and design and present messages to inform and persuade your target audiences. Students hone skills in writing, speaking and critical thinking, which are the foundations for becoming a PR professional.
Design your own major by combining courses from the Organizational Leadership, Rhetoric and Public Advocacy and Public Relations concentrations. Students can tailor their coursework to their interests and professional goals.