Jaime Scofield, STRC 2011, is currently the Enterprise Communications Coordinator at Lincoln Financial Group. At Temple, Jaime majored in Strategic Communication with a business minor. Jaime felt that having a general business foundation would help her to be a better communicator and to understand company and client operations. Within the department, she enjoyed taking leadership classes such as Leading Groups & Team Building and Communicating Leadership, where she learned to manage a variety of personalities and working styles within groups.
Internships were a big part of Jaime’s undergraduate experience as she interned with the Fairmount Park Commission and the Greater Philadelphia Chamber of Commerce. At the Greater Philadelphia Chamber of Commerce, she learned to develop and market programs to appeal to target audiences and to connect people to create lucrative business opportunities. Jaime served for three years as the Firm Director of PRowl Public Relations, Temple’s first and only student-run public relations firm. Jaime believes PRowl provides its staff members with the opportunity to thoroughly understand clients, identify potential areas of need, develop and implement strategic communication plans, manage expectations, and drive initiatives that meet strategic goals. This experience was invaluable in helping her develop knowledge and skill sets she uses every day in her career.
In her four years in the Department of Strategic Communication, Jaime says that the greatest lesson she learned was to always set measurable goals and objectives and to develop a thorough evaluation plan. “We spend so much time thinking about the next great idea, but it is essential to set specific benchmarks and determine how you’re going to prove your value,” explained Jaime. She has found that business leaders are always concerned about how money allocated is generating a return, and communicators need to think about how they are going to quantify results into metrics that are meaningful to the business.