Notable Alumni: Emily Ascani

Emily Ascani notable alumni

Emily Ascani, STRC 2012, is currently a Project Manager at Liquid Interactive, an interactive marketing agency in the Lehigh Valley. Specializing in user experience design, creative design, website development, search engine optimization, social media strategy and mobility consulting, Liquid has been named a Top Interactive Agency by BtoB Magazine for five consecutive years.

In her role as a Project Manager, Emily uses her public relations background to facilitate and schedule client work through internal and client communication. Prior to her current position, Emily worked as a Media Facilitator at Carbon Lehigh Intermediate Unit to promote student work through social media channels covering fourteen school districts in Carbon and Lehigh counties.

While at Temple, Emily served as Vice President for Temple PRSSA, Assistant Firm Director for PRowl Public Relations, President of Temple’s Panhellenic Association and a sister of Alpha Epsilon Phi sorority. Emily held a variety of public relations internships over her four years with companies such as Breslow Partners, Jubelirer Strategies and Morgan, Lewis & Bockius.

Explain how your experience at Temple helped you get to where you are now?

Temple provides so many opportunities for students, but it is up to you to harness and use them as effective learning experiences. Working part-time, being involved in student organizations and interning as a full-time student taught me valuable time management skills, as well as what I did and did not want from a future career. It is easy to show up to class and fly by in an unpaid internship, but the difficult part comes with being present and building yourself as an individual with these resources.

How do you continue professional development on a post-grad level?

I really enjoy coming back to campus for events with alumni networking through Temple PRSSA or PRowl Public Relations. I think it is really valuable for students to hear from someone recently out of school to bridge the gap between the seasoned professionals they are usually networking with at their internships and other school events. I have also recently joined the Marketing Committee as a part of the Young Professionals Council for the Greater Lehigh Valley Chamber of Commerce. I also act as a Contributing Writer for Elite Daily.

What does it mean to you to be Temple Made?

Being Temple Made to me is about opportunity and reinvention. As Strategic Communication students with the city of Philadelphia at your fingertips, there are no boundaries. College years (and post-grad life) are a time for you to be a million different people, to try new things and see what kind of person you want to be.

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Study finds hints of social responsibility in top Fortune 500 company mission statements

Wal-Mart wants to “save people money.” Chevron aspires to “be the global energy company most admired for its people, partnerships and performance.” Microsoft’s mission statement says the company’s goal is to “help people and businesses realize their full potential.”

A headshot of Donnalyn Pompper

Donnalyn Pompper

In her most recent study, Donnalyn Pompper, associate professor of strategic communication at the Temple University School of Media and Communication, found that the most profitable companies at the top of the Fortune 500 list are balancing financial success with social responsibility better than companies at the bottom.

“It is fairly well-acknowledged that many corporations hesitate to ‘do the right thing’ when it comes to stakeholders [employees, customers, etc.] and the environment if doing so will detract from the bottom line,” Pompper said. “Our study findings suggest that the higher-performing Fortune 500 companies may have found a way to accomplish both aims — to be socially responsible and to turn a profit.”

Pompper, who co-authored the study with Taejin Jung, associate professor of communication studies at SUNY-Oswego, compared the mission statements of the top Fortune 500 companies like Wal-Mart and AT&T with the bottom-tier Fortune 500 companies, such as H&R Block and Electronic Arts.

“The top 20 higher-performing corporations’ mission statements more frequently mentioned non-financial objectives and concern for satisfying shareholders than the bottom 20 lower-performing corporations,” the professors wrote in their paper,  “Assessing Instrumentality of Mission Statements and Social-Financial Performance Links: Corporate Social Responsibility as Context,” which was published this year in the International Journal of Strategic Communication.

Pompper and Jung said it’s important for these companies to work toward the goals in their mission statements in practical ways.

“Corporations with strong public image components in mission statements must periodically evaluate contribution of these image goals against genuine relationships with publics in order to achieve balance and to counterbalance negative perceptions of public relations as a green washing tool when it comes to [corporate social responsibility],” they wrote.

Pompper said the research can be used a catalyst to dive deeper into the relationship between financial success and social responsibility to determine if one causes the other: Do responsible companies earn more money, or does having more money give a company the ability to be more socially responsible?

“With these findings, we discovered that there may be a relationship between being profitable and mission statements,” Pompper said. “Being socially responsible may be a key; one that deserves deeper scrutiny.”


By Jeff Cronin
jcronin@temple.edu
215-204-3324

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Notable Alumni: Niki Ianni

Niki Ianni notable alumni

Niki Ianni, STRC 2012, is currently the Special Events Coordinator at The Humane Society of the United States, the largest and most effective animal protection organization in the country.  In her role, she helps manage several high donor events, from small cultivation programs to large-scale fundraising galas with more than 500 attendees.

Prior to her current position, upon graduating, Niki joined The HSUS as a public relations specialist where she managed the media relations campaigns for several key campaigns including animal research issues and puppy mills, and garnered media coverage in top tier outlets including The New York Times, L.A. Times, Wall Street Journal and The Washington Post.

While at Temple, Niki majored in Strategic Communication with a concentration in Public Relations. During her time in the department, Niki served as the Firm Director of Temple’s first and only student-run PR firm, PRowl Public Relations and was co-chair of Temple PRSSA’s PR committee. She credits her post-graduate opportunities and success to her involvement in both organizations, which she claims provide PR students with the best hands-on experience and networking opportunities possible.

Niki also held several internships at key Philadelphia institutions during her time at Temple, including The Franklin Institute and the Wilma Theater, as well as two small PR agencies, Fleischman Gerber & Associates and Sharla Feldscher PR. During these internships, she planned a variety of special events and developed media relations and social media strategies for many clients in the non-profit sector.

“My advice for any PR student looking to enter the industry is simple,” said Niki. “Dive in. Join organizations; take on leadership roles; get your name out there, even if it means working for free; network and build a circle of mentors; and embrace every single opportunity that comes your way. To me, that is the definition of being Temple Made and the foundation for a successful career.”

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TUTV show on self-acceptance leads to new book for adjunct prof

BIENsmOn Tuesday, April 29, from 6 p.m. to 8 p.m., Lisa Bien, an adjunct professor in the Strategic Communication Department and host of Bouncing Back with Lisa Bien, will launch her first book and self-help/memoir Life Happens: Bounce Back! Bien said the book can be used as a tool for “your life’s education in learning to love yourself.”

The launch and reception will be held in Annenberg Hall on Temple’s Main Campus, 2020 North 13th Street, Philadelphia, Pa., 19122. All are welcome to attend.

“I am thrilled to launch Life Happens: Bounce Back! at Temple because my journey started here,” said Bien, JOUR ’91. “Temple has seen me through many personal ups and downs, and I’ve always found a sense of purpose here. I want to inspire men and women here and beyond this community to discover their self-worth and purpose, and to develop tools for bouncing back from whatever life throws at them.”

Life Happens: Bounce Back! builds a unique approach to self-acceptance that uses witty humor, raw honesty and relics of a childhood in Northeast Philly. The book offers a 90-Day Challenge with four simple steps that anyone at any age can use to turn life around: “get clarity, get real, get vision, get moving!”

Life Happens: Bounce Back! is the companion effort to Bouncing Back with Lisa Bien, an exclusive TUTV-Temple University Television program geared toward the college student population. The show has received overwhelmingly positive student reviews for its honest and open practice of sharing stories about personal struggle and redemption. Similar to the book, the show addresses the personal issues some students face, including family and romantic relationships, depression and body image.

“I was struck by Lisa’s passion, commitment and honesty,” said Betsy Leebron Tutelman, senior vice provost and professor of media studies and production. “Lisa found her voice through her life experiences… She could draw stories out of young people and inspire them to move forward.” Tutelman approved and facilitated the show alongside Paul Gluck, TUTV general manager and professor of media studies and production. The pilot premiered in August 2013. Episodes air live on Comcast 50 and Verizon 45 in Philadelphia, or on-demand at www.templetv.net/shows/bouncing-back/.

Bien is an author, speaker and senior-level communications specialist. After nearly 20 years in the corporate public relations sector, she founded B!EN Marketing Group in 2010, and has been an adjunct professor at Temple University since 2004.

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Strat Comm major proves leadership prowess at Temple’s Organization of African Students

By Sofiya Ballin
SMC Communications

Mathos Sokolo, 21, of Philadelphia is a senior strategic communication major and the president of the Organization of African Students (OAS). As we celebrate Black History Month through SMC students who are leaders of some of Temple’s student organizations, we discussed how he pursued his passion while breaking the mold.

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Mathos Sokolo is president of the Organization of African Students at Temple.

What was your major before strategic communication?
I was physical therapy. I decided to change my major because I got some advice from a couple people, my mom, I prayed on it and my advisor. They were like, “If your heart isn’t in it, don’t do it.” I wasn’t passionate about it. So I decided to go into something that I love. I love people and I love communicating.

What’s your concentration?
It’s organizational leadership.

So you’re in the perfect position for your field! How’d you get involved with OAS?
My freshman year, the treasurer of OAS said I would be perfect for their annual pageant. I won prince. From there, it became my home away from home. I was a general body member first, then I was on the executive board and now I’m president.

How’s it going so far?
It’s going awesome!

And your parents are from?
They’re from the Democratic Republic of the Congo.

For your mom to be supportive of a communication-centered major is often rare for first-generation American students. How was it talking to her about it?
At first, I was scared to tell her I changed my major.

So you changed it before you spoke to her?
Yeah I did. I was very intimidated about talking to her but I think as time progressed she changed a little bit as well. She became more accustom to American ways. I found it a lot easier to talk to her. I told her I changed my major and she was very supportive. She had the mindset that as long as it is something that you love and you can provide for your family well, and then she’s fine with it.

You’ve been a strategic communications major for two semesters now. How do you like it?
I love it! The professors are really down to earth; I can always approach them any time I have a question. The curriculum isn’t bad either there are definitely things that I can apply to my life in general.

Do you plan on incorporating organization leadership with the your interests in Congo?
Well for right now, I plan to do consulting and focus on real estate. Specifically because that’s the field I’m in. I’m a leasing agent at University Village. As time progresses, I definitely plan on finding an avenue where I can go back to the Congo and help out.

Do you feel that through strategic communications you can combat stereotypes about Africans?
Definitely. I feel like no matter how much we talk about how we’re portrayed in the media, it’s never really had a drastic change. It’s only right that ambassadors like myself and other first-generation Africans to combat these stereotypes that arise.

What kind of stereotypes do you see in the media?
Wow! There’s a lot. Do we walk around with lions and cheetahs in our backyard? Or the things that we may eat and what music we listen to.

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Mathos Sokolo shows off his dancing skills during a recent OAS bake sale.

What role does OAS play on Temple’s campus?
I feel we play a really big role. We promote African awareness, that’s our motto  and our goal. Right now, we’re having a bake sale and playing our music. People of different ethnicities are stopping by and asking questions or getting baked goods. Either way, they’re learning. We’re here to be that avenue for people to understand our culture.

Why should an African SMC’er join OAS?
It’s your history. It’s your culture. What better way to express yourself  and feel at home than to be a part of the Organization for African Students.

Any African leaders you aspire to be like?
It’s kind of cliché, but Nelson Mandela. He did so much for not only South Africa but the entire continent. He set such a great example for me and other African leaders to follow. I would definitely like to emulate him.

Is there anything you would like to leave us with?
I would like to leave you with a profound quote that a fellow fraternity brother of mine always leaves with me and it’s, “Ever evolving and never complacent.” Do everything that you can to catapult yourself forward, never be comfortable with where you are.

For more information:
Twitter: @TempleOAS
Facebook: https://www.facebook.com/OASTemple

 

 

 

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Sisters discover social media gold with skyline shots from Morgan Hall

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Temple SMC students Megan and Maureen Healy gaze on the Philly skyline from the 22nd floor of Morgan Hall. (Photo by Betsy Manning/Temple University)

By Jeff Cronin
SMC Communications

You’ve seen the stunning images of the Philadelphia skyline that have been shared, retweeted, liked and have otherwise run rampant on Temple University social media.

These shots of looming rainstorms and sunsets that paint the sky with pinks, reds and purples all came from the 22nd floor Morgan Hall room of School of Media and Communication students Megan and Maureen Healy.

The twin sisters from North Jersey had ties to Philly and to Temple before they began their education here. They were born in a Philadelphia hospital and their great-great-grandfather was an Owl in the 1920s (their family still has a certificate signed by Russell Conwell). But waking up to this view every day has intensified their connection to the city and all that it has to offer.

“Living in Morgan Hall definitely makes me more aware of where I am,” said Megan, a strategic communication major.

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A close-up of the Healy sisters standing in their Morgan Hall window. (Photo by Betsy Manning)

“Just looking out our window, you can see everything: Jersey across the river, the bridge. From City Hall all the way to the Art Museum,” Maureen, an advertising major, chimed in. “You can talk about all the opportunities that Temple gives you because we’re in Philly, right in the city, but here, you can see it just by looking out the window. Some day, I could be working there, or interning there, meeting people that will change the rest of my life.”

Ending up on the 22nd floor was no accident. They were born on 2/22 (and they’re twins) so it seemed like the obvious choice. They say the view from 22 stories up is much better in person than through their iPhones, which sometimes makes it seem that Center City is farther away than it actually is.

“It’s literally right outside my window,” Maureen said.

As sophomores, the Healy sisters are just now beginning to pursue internship opportunities in the city. They hope to gain a bit more knowledge and experience in the classroom before heading out into their prospective fields.

Realizing social media’s power
Megan and Maureen average one skyline post on their social media accounts a week, a frequency for which Megan recently issued an apology.

“I’m sorry for all the skyline pictures, they’re just too good,” she said to her friends and followers.

As an advertising major, Maureen’s classroom discussions regularly focus on social media.

“It’s one thing to talk about the power social media has, but it’s another to see it work,” she said. “A simple hashtag has the power to reach thousands of people across the nation. As social media continues to evolve and change, it’s especially important for me to have an understanding of how it all works since someday I will be using it in the advertising industry. So why not start now?”

Some of the images have inspired their friends to visit Philadelphia and the Healys are encouraging those still in high school to tour Temple – and include a stop at their residence hall.

“If you visited Morgan and saw the view, I don’t even know how you would be able to not choose Temple,” Maureen said.

This stormy image by Megan Healy received the third most likes of any photo ever shared by the Temple University Facebook page (606 as of 12/18/13). An unforgettable sunset shot by Maureen Healy.

Media contact:
Jeff Cronin
215-204-3324
jcronin@temple.edu

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Pompper inducted as honorary member of Golden Key International Honour Society

Zadian Gayle (L) nominated Donnalyn Pompper for the honor.

Strategic communication student Zadian Gayle (L) nominated Donnalyn Pompper for the honor.

Strategic Communication Associate Professor Donnalyn Pompper was inducted as an honorary member of the Golden Key International Honour Society (GKIHS) at a Nov. 2 Temple University Chapter ceremony in Mitten Hall.

The GKIHS has more than 2 million members and 400 college and university chapters globally and is “committed to a high standard of scholastic achievement, and an ethos of integrity, innovation, respect, collaboration and diversity,” according to its website at goldenkey.org.

Zadian Gayle, the undergraduate strategic communication student specializing in public relations who nominated Pompper for the distinction, commended her “dedication to excellence in academics, leadership, and service in directing the M.S. in Communication Management program.”

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Public relations program receives certification at international conference

When the public relations industry converged on Philadelphia Oct. 26-29, Temple University played a starring role.

During those four days, the city played host to the International Public Relations Society of America Conference. A silver-level sponsor of the conference, Temple has secured its place as an important part of the future of public relations. The PR program within the School of Media and Communication’s Department of Strategic Communication officially earned the PRSA’s Certification in Education for Public Relations. Only 32 other PR programs in the world have received this certification.

“Our public relations program is approaching a level that can be described as exacting, compelling and rigorous,” said Professor Cornelius B. Pratt, department chair.

The certification is something to which future students should be attracted as they search for a college program that fits their needs.

“It should offer a high level of confidence in the quality of the education that we will provide them,” Pratt said.

He said the depth and breadth of the department’s five full-time public relations faculty members, two of whom are accredited in public relations, were key factors in receiving the certification. All five have practical public relations experience.

Brianna Rooney of Ambler, Pa., is a senior in the public relations track. As president of the Temple Chapter of the Public Relations Student Society of America, she understands what the certification means for her degree.

“Hearing that PRSA is offering its support to our program is beyond exciting,” she said. “It brings great and necessary attention to the program and everything that it offers to students. It is a huge testament to the program, department and school and makes me so proud to be part of something so great.”

Strong SMC presence
Temple was visible throughout the conference. SMC Dean David Boardman made introductory remarks at the all-conference networking luncheon. This opportunity enabled the new SMC dean to introduce himself to more than 2,500 international communications professionals, and tell them a little bit about Temple and its undergraduate and graduate programs. That same afternoon, adjunct instructor Amanda Bednar presented a workshop on non-profit and association PR at the Public Relations Student Society of America conference, which was held concurrently with the professional conference.

Additionally, Heather LaMarre, assistant professor of strategic communication, presented a workshop on “Defining Corporate Character Advocacy on Character Reputation and Relationships” at the professional conference.

More than 40 of SMC’s PR students registered for the student conference. Members of Temple’s PRSSA chapter, student-run PR firm PRowl Public Relations and the Temple chapter of the Black Public Relations Society were intimately involved in planning ways to get the most out of the school’s sponsorship. They staffed tables throughout both conferences, promoting SMC’s graduate and PhD programs. Additionally, students surveyed conference attendees to see what they know about Temple.

Kaitlyn Sutton, PRowl firm director, said she and her fellow students were focused on networking at the conference.

“For many of us, this will be our first time interacting with professionals within the field,” Sutton said. “I think the other main benefit is the chance to explore new realms for the PR world that we may have not thought about before. Being exposed to professional development sessions at such a young age, I feel that we will be gaining an advantage over other students who do not have this opportunity during their college career.”

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Class examines the public relations behind the government shutdown – Philadelphia Inquirer

In Associate Professor Gregg Feistman’s “Public Relations Management and Problems” class, students examined the public relations game behind the major players in the federal government shutdown and how they’re using the media to try to win over public opinion.

“It’s all about politics,” Feistman told the Philadelphia Inquirer. “And the practical, what every politician wants more than anything else: To be reelected.”
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Class examines the public relations behind the government shutdown – Philadelphia Inquirer

In Associate Professor Gregg Feistman’s “Public Relations Management and Problems” class, students examined the public relations game behind the major players in the federal government shutdown and how they’re using the media to try to win over public opinion.

“It’s all about politics,” Feistman told the Philadelphia Inquirer. “And the practical, what every politician wants more than anything else: To be reelected.”
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