Undergraduate Courses

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Table of Contents

Note: All students in the Public Relations concentration are to begin their study with the PR foundation course News Writing and Media Relations (STRC 2496).

Public Relations majors must have successfully completed all 2000-level courses before registering for 3000-level courses.

*Prerequisites may be waived with permission of the instructor.

1000 Level Courses

1111 Public Speaking (3 s.h.) F S SS.
(Formerly: STRC 0065)
Students will prepare, present, and evaluate speeches to inform and persuade on significant topics of public concern. Students will learn principles of public speaking and critical thinking: those concerned with the discovery and evaluation of arguments and evidence, organization, style, audience analysis and adaptation, speech composition, and presentation skills.

Note: Departmental foundation requirement. Students currently taking English 0701 [1001 (0040)] may not register for this course.

1112 Communicating Leadership (3 s.h.) F SS.
(Formerly: STRC 0070)
This course introduces students to leadership studies from a communication perspective. Leadership will be considered in a variety of contexts, including group leadership, for-profit and non-profit organizational leadership, and elected and non-elected public leadership. Through all course activities (e.g., readings, discussion, and case studies) students will gain a broad understanding of how leadership emerges and is enacted on a daily basis through communication.

Note: Departmental foundation requirement.

2000 Level Courses

2111 Introduction to Communication Theory (3 s.h.) S SS.
(Formerly: STRC 0100)
This course introduces students to the field of communicating through an examination of historical and contemporary communication theories. Students will learn to analyze communication theories from a variety of areas, including interpersonal, small group, organizational, mass, and public communication, and integrate these theories into their daily communication practices.

Note: Departmental foundation requirement. Not recommended for students with fewer than 30 credit hours.

2112 Strategies and Tactics of Persuasion (3 s.h.) F S.
(Formerly: STRC 0160)
Persuasion viewed from the perspectives of the persuader and the persuadee. The course is designed to make students more effective in both roles, and also to raise troubling ethical questions. It covers politics, product advertising, religious cults, education, and much more. This course offers extensive use of media in conjunction with readings, lecture-discussions, and assignments.

Note: Departmental foundation requirement.

2221 Public Advocacy (3 s.h.) F S.
This course provides an overview to the field, history, and practice of public advocacy. The course focuses on understanding the role and nature of public discourse in addressing significant social, political, economic, and/or cultural concerns.

2296 Rhetoric and Social Movements (3 s.h.) F S. Core: XC
(Formerly: STRC R150).
This course introduces students to the guiding ideas and communication strategies of social movements, groups that seek support from a larger public in efforts to exert influence and gain power in behalf of a cause they consider just. Recent examples of interest include lesbian rights, environmental protection, and anti-globalization.

2333 Discussion Methods (3 s.h.) F S SS.
(Formerly: STRC 0167)
A ‘hands-on’ survey of discussion methods, focusing on group problem-solving techniques and panel discussions. Students will gain experience in group leadership, group participation, and criticism of group interactions.

2440 Special Topics in Public Relations (3 s.h.) F S SS.
(Formerly: STRC 0139)
This course focuses on subject matter not covered by regular departmental courses. Topics announced in advance.

2496 News Writing and Media Relations (3 s.h.) F S. Core: WI
(Formerly: STRC W110)
This course will teach students the fundamentals of writing stories for various types of news media, including print, broadcast and web-based.

Note: Required course for all students in the Public Relations concentration. This course is a prerequisite for all Public Relations writing courses. A grade of C or higher is required in order to take upper-level PR courses.

Prerequisite: English 1002 (C050).

2551 Media and Information Gathering and Evaluation (3 s.h.) F S.
(Formerly: STRC 0220.)
Basic course in applied research for planning and evaluating communication campaigns.

Note: Required for the public relations sequence; recommended for the advertising sequence. A grade of C or higher is required to count towards credit for graduation.

Note: Students may take 2496 concurrently with 2551 and 2552 but they cannot take all three in one semester.

Students in the PR concentration are strongly urged to take 2552 before taking 2551.

2552 Introduction to Public Relations (3 s.h.) F S SS.
(Formerly: STRC 0221.)
Overview of public relations careers, skills and responsibilities. Intended for
both those who are considering a public relations career and those planning to
enter any field that deals with the public. A grade of C or higher is required to count towards credit for graduation.

Note: Students may take 2496 concurrently with 2551 and 2552 but they cannot take all three in one semester.

Students in the PR concentration are strongly urged to take 2552 before taking 2551.

2661 Introduction to Organizational Communication (3 s.h.) F.
(Formerly: STRC 0170).
Organizational communication is the study of the relationship between communicating and organizing. This course introduces students to classical and contemporary theories of organizational communication and their implications for everyday communication practices. Focusing on a variety of organizational forms, including both for-profit and non-profit organizations, students will develop a strong ability to integrate their understanding of organizational communication with their current and future participation in organizations through creative and critical verbal and written analyses of communication processes

2662 Leading Groups and Team Building (3 s.h.) S.
(Formerly: STRC 0270)
Teams, and small groups, are an essential element of work and social life; we are constantly asked to cooperate, coordinate, and collaborate. While teamwork can be a productive, immensely satisfying and rewarding experience, too often it falls short of meeting our expectations. This class introduces students to the small group communication theories and principles that provide the basis for both understanding team building and becoming a productive group member and leader. Through (1) the study of small group communication theory, (2) the evaluation of teams in practice (from mountain climbing to virtual work teams), and (3) analyzing students’ own group experiences, students will develop the communication and analytic skills necessary to make teamwork work for you.

2671 Leading Mediated Groups and Organizations (3 s.h.) F S SS.
(Formerly: STRC 0183.)
Computer-mediated communication (CMC) and related technologies are more than tools; they fundamentally change the way we communicate – as families, friends and co-workers. Through readings, in-class and on-line discussion and exercises, and hands-on experience students will come to appreciate various perspectives on CMC and to understand how computer-mediated-communication and related technologies are possibly changing the way we communicate and interact in groups and organizations. This understanding will enable students to (1) envision/theorize how we can change technology to enable students to (1) envision/theorize how we can change technology to accomplish our communication goals and (2) adapt leadership and followership strategies to these changing situations.

2672 Global Communication and Leadership (3 s.h.)
(Formerly: STRC 0283.)
This course focuses on communication processes and issues that arise in multinational and global organizations. This course explores the relationship between culture, communication, technology, and ways of organizing across national contexts and in different types of organizations (non-profit, voluntary, civic, governmental, small business and corporate systems). The communicative and ethical dimensions of international organizing are addressed.

2696 Diverse Communication and Leadership (3 s.h.) F S SS. Core: WI
(Formerly: STRC W284)
This course addresses the impact of increasingly diverse workplaces on communication and leadership theories and practices and the ways in which they shape individual and institutional responses. Through an examination of traditional and non-traditional communication and leadership theories, this course focuses on issues such as age, gender, race, sexuality and ability. This course also examines the communicative and ethical dimensions of working in, leading, and creating diverse workplaces.

2996 Rhetoric and Social Movements Honors (3 s.h.) F S. Core: XC
(Formerly: STRC H150)
This course focuses on the struggle for black equality in America, viewed from the perspectives of campaign and social movement theory. The course begins with the civil rights movement, moves through black power and subsequent white backlash, and then examines current controversies using books that take diametrically opposed positions. Its aim in part, is to improve critical thinking and communication skills.

3000 Level Courses

3220 Special Topics in Rhetoric and Public Advocacy (3 s.h.) F S SS.
(Formerly: STRC 0266)
Variable topics in Public Communication not covered by regular departmental course offerings. Topics announced in advanced.

3234 Speech Writing (3 s.h.) F S.
(Formerly: STRC 0261)
Students prepare speeches for their own presentation and ghost write speeches for others. Emphasis on audience analysis, speech construction, style, persuasion, and manuscript preparation. Includes study of practices of prominent speechwriters and their speeches, as well as great speeches in American history.

Prerequisite: STRC 1111 (0065) or permission of the instructor.

3282 Independent Study in Rhetoric and Public Advocacy (1-4 s.h.) F S SS.
(Formerly: STRC 0367)
Arranged each semester; please consult with the instructor.

3336 Argumentation (3 s.h.) F S.
(Formerly: STRC 164)
Students learn the basic principles of making arguments. Includes format for analyzing, arguments, organizing ideas, providing evidence for claims, and preparing briefs. Students prepare speeches and debates on current public policy issues.

3323 Rhetoric and Political Culture (3 s.h.) F.
(Formerly: STRC 0260)
Strategies and tactics of advocacy in political settings. Focus on persuasion in electoral campaigns, and in other political conflicts.

3333 Rhetorical Theory (3 s.h.) F.
(Formerly: STRC 0264)
Introduction to classical and contemporary theories of speechmaking and other advocacy. Issues to be addressed include rhetoric’s relationship to truth, knowledge, ethics, politics, and judgment.

3382 Independent Study in Rhetoric and Public Advocacy (1-3 s.h.) F S SS.
(Formerly: STRC 0368)
Arranged each semester; please consult with the instructor.

3385 Internship in Rhetoric and Public Advocacy (3 s.h.) F S SS.
(Formerly: STRC 0369)
Arranged each semester; please consult with the Program Director.

Prerequisites: Junior or Senior standing. Permission of Department Chair. Minimum GPA of 3.0 required.

3396 Rhetorical Criticism (3 s.h.) S. Core: WI
(Formerly: STRC W350)
Methods of analyzing speeches and other types of advocacy. Critical approaches including neo-Aristotelian, metaphoric analysis, genre analysis, analysis of form and structure, argument analysis, etc. Students present written and oral critiques of a variety of rhetorical artifacts.

3440 Special Topics in Public Relations (3 s.h.) F S SS.
(Formerly: STRC 0239)
Subject matter not covered by regular departmental course offerings. Topics announced in advance.

3483 Directed Projects in Public Relations (3 s.h.) F S SS.
(Formerly: STRC 0338)
Advanced reading in Public Relations topics.

Note: Hours arranged.

3543 Fundamentals of Public Relations Writing (3 s.h.) F S SS.
(Formerly: STRC 0223)
Preparation of public relations materials such as news releases, letters, memos, and other external and internal communications. A grade of C or higher is required in order to count towards graduation.

Prerequisite: STRC 2552 (0221).

3582 Independent Study in Public Relations (3 s.h.) F S SS.
(Formerly: STRC 0334)
Arranged each semester. Arrange through Public Relations concentration director.

3585 Internship in Public Relations (3 s.h.) F S SS.
(Formerly: STRC 0337)
Organized professional work under supervision in public relations organization.

Prerequisites: Major in STRC, Junior or Senior status and permission of STRC internship supervisor. Minimum GPA of 3.0 in the major. A grade of C or higher is required in order to count towards graduation.

3596 Advanced Public Relations Writing (3 s.h.) F S. Core: WI
(Formerly: STRC W323)
Preparation of materials such as brochures, speeches, annual reports, proposals, reports to management, radio and TV copy, and client presentations. A grade of C or higher is required in order to count towards graduation.

Prerequisite: STRC 2552 (0221).

3663 Research Methods (3 s.h.) F.
This course provides a basic introduction to non-rhetorical research methods in communication scholarship. Focus is given to understanding how the question asked drives the theory utilized, method employed, data collected, and results reported. A variety of research methods and domains are covered, including ethnographic survey and experimental methodologies. In addition, students will learn (1) how these methods can be used to assess interaction in organizations and groups and (2) how leaders and other organizational members can utilize research results to facilitate interaction and performance.

3670 Special Topics in Organizational Leadership (3 s.h.) F S SS.
(Formerly: STRC 0285)
Variable topics in Organizational Leadership. Seminar Format.

3685 Internship in Organizational Leadership (3 s.h.) F S SS.
(Formerly: STRC 0399)
Students undertake a semester-long internship that directly furthers their practical knowledge of organizational leadership. Students will be supervised and graded by the internship coordinator or other suitable faculty member. The final grade is based on work journals, a final paper, attendance at meetings, the supervisor’s report, and a portfolio of all work created during the experience.

Prerequisites: Major in STRC; Junior or Senior standing required. Permission of program internship coordinator. Minimum GPA of 3.0 required.

3774 Communicating Organizational Change (3 s.h.) F.
(Formerly: STRC 0380)
Students will examine the various reasons for and processes of organizational change. Concepts covered include leading change, collaborative change, facilitating stakeholder involvement and acceptance, communication strategies for change (including internal and external public relations), and maintaining change.

Prerequisites: STRC 2661 (0170) or permission of instructor.

3775 Organization Networks and Networked Organizations (3 s.h.) S.
(Formerly: STRC 0383)
This course investigates the emergence of networked organizations, especially global network organizations. In addition, students will learn how social network analysis can be used to understand organizational structure and interaction from government bureaucracies to terrorist networks.

Prerequisites: STRC 2661 (0170) or permission of instructor.

3782 Independent Study in Organizational Leadership (3 s.h.) F S SS.
(Formerly: STRC 0397)
Students will undertake an independent study of an area of organizational leadership not otherwise offered. The study and results of that study (e.g., a paper) will be completed under the supervision of a faculty member. A syllabus must be filed within the first week of class.

Prerequisites: Junior or Senior standing. Permission of supervising instructor.

3796 Independent Research in Organizational Leadership (3 s.h.) F S SS.
(Formerly: STRC W398)
Under the supervision of a faculty member, students will undertake an independent research project. This project may be completed at the students` own initiative or be part of a larger faculty research project. Students will plan, execute and write-up a research project. Data may be archival, ethnographic, participant response, or experimental. The final result will be a submission-quality research paper. Students will be strongly encouraged to submit their papers to conferences and/or publications. A syllabus or research agreement must be filed within the first week of class.

Prerequisites: Permission of Program Director. Junior or Senior standing required. Minimum GPA of 3.0 required.

3801 Intercultural Communication (3 s.h.) F.

This course considers how culture influences communication processes by
examining theories of intercultural communication and looking at many
of the different processes that make up cultural differences.

4000 Level Courses

4220 Special Topics in Rhetoric and Public Advocacy (1-4 s.h.) F S SS.
(Formerly: STRC 0366)
Methods of analyzing speeches and other types of advocacy. Critical approaches including neo-Aristotelian, metaphoric analysis, genre analysis, analysis of form and structure, argument analysis, etc. Students present written and oral critiques of a variety of rhetorical artifacts.

Prerequisite: Junior or Senior standing or permission of the instructor. Minimum GPA of 3.0 required.

4440 Special Topics in Public Relations (3 s.h.) F S SS.
(Formerly: STRC 0339)
Advanced readings in Public Relations topics.

Prerequisites: STRC 2552 (0221) and Junior or Senior standing.

4670 Special Topics in Organizational Leadership (3 s.h.) F S SS.
(Formerly: STRC 0385)
Variable topics in organizational leadership.

Note: Seminar format.

4839 Seminar in Rhetoric and Public Advocacy (3 s.h.) S.
(Formerly: STRC 0360)
Content and format variable. Emphasis on research on special topics in public communication and communication advocacy, e.g., political advertising, rhetoric of social issues, rhetorical genre, interpersonal influence, presidential communication, rhetorical masterpieces, etc. Could be single topic, individual topics, group project.

Note: Capstone course for STRC’s Public Communication majors.

4859 Public Relations Management and Case Problems (3 s.h.) F S.
(Formerly: STRC 0324)
Public relations management principles. Study of current trends in public relations. Development of case studies, proposals and plans for a variety of public relations audiences, including investors, employees, the community, government, and consumers.

Prerequisites: STRC 2496 (W110); STRC 2551 (0220); STRC 2552 (0221); STRC 3543 (0223). May take concurrently with STRC 3596 (W323) but not recommended, or permission of instructor. A grade of C or higher is required in order to count towards graduation.

Note: This course is for STRC’s Public Relations majors only.

4879 Collaborative Advocacy (3 s.h.) S.
This capstone course will allow students to understand, observe and facilitate inter-organizational efforts at problem-solving and social change within the public sphere. Employing principles of service learning, students will engage in a semester-long project where they facilitate a change within the public sphere by bringing multiple agents together to address and share concerns.

Note: Capstone course for STRC’s Organizational Leadership majors.