Requirements for the Bachelor of Arts

The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic Communication by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative grade point average of 2.0 overall and in the major.  Students must meet:

1. University requirements:

All students are required to complete the General Education curriculum. (GenEd Requirements)

  • All students must take a minimum of two writing-intensive courses in their major at Temple University.
  • School of Media and Communication. (SMC Requirements)

2. Minimum 36 credit hours in Strategic Communication, including the department’s four Core courses (12 hours) and a Concentration (24 hours).
(STRC Core Requirements) (STRC Concentrations)

3. Maximum 54 credit hours may be taken in Strategic Communication courses.

4. A grade of C or higher must be attained in all required Strategic Communication courses.

5. No more than 12 semester hours of transfer credits may be applied to Strategic Communication requirements.

6. No more than 8 credits may be taken in Kinesiology and Dance activities courses.


Student smiling

STRC Core Requirements:

Course Descriptions and Prerequisite

Total Credits Required for the Departmental Core

(12 s.h)
SubjectCourse #Course TitleHours
STRC1111 or 1911Public Speaking or Honors Public Speaking3
STRC1112Communicating Leadership3
STRC2111Introduction to Communication Theory3
STRC2112Strategies and Tactics of Persuasion3

 


 

STRC Student speaking

STRC Concentrations:

Organizational Leadership

Rhetoric and Public Advocacy

Public Relations

General Sequence


 

Organizational Leadership Concentration

Course Descriptions and Prerequisite

Total Credits Required for the Organizational Leadership Concentration

(36 s.h.)

Department Core Requirements

(12 s.h.)

Concentration Core Requirements

(15 s.h.)
 Subject Course # Course Title Hours
STRC2661Introduction to Organizational Communication3
STRC2662Leading Groups and Team Building3
STRC3663Research Methods3
STRC4696Diverse Communication and Leadership (WI)3
STRC4774Communicating Organizational Change3

Organizational Leadership Concentration Electives

(9 s.h.)
SubjectCourse #Course TitleHours
Select three courses from the following:
STRC2296Rhetoric of Social Movements (WI)3
STRC2496News Writing and Media Relations (WI)3
STRC2552Introduction to Public Relations3
STRC2672Global Communication & Leadership3
STRC3396Rhetorical Criticism3
STRC3670Special Topics in Organizational Communication3
STRC3685Internship in Organizational Leadership3
STRC3801Intercultural Communication3
STRC4670Special Topics in Organizational Leadership3
STRC4775Health Communication3
STRC4879Collaborative Advocacy (Capstone)3

Special Topics and Independent Study, and Internships

SubjectCourse #Course TitleHours
STRC3670Special Topics in Organizational Leadership3
STRC3685Internship in Organizational Leadership3
STRC3782Independent Study in Organizational Leadership3
STRC4670Special Topics in Organizational Leadership3

Ideas for electives outside the department:

SubjectCourse #Course TitleHours
AOD1166Interpersonal Communication through the Life Span3
AOD2214Conflict & Communication3
American Studies1042Work in America3
History3811World Economy since 19453
Human Resource Management2501Introduction to Human Resource Management3
Management Info Systems2101Information Systems in Organizations3
Philosophy1001Philosophical Challenges to the Individual3
Political Science3155Business & Public Policy3
Psychology2402*Foundations of Industrial & Organizational Psychology3

*Prerequisites: PSY 1001 or PSY 1061 or PSY 1901 or PSY 1996 or PSY 1071

 


 

Rhetoric and Public Advocacy Concentration

Course Descriptions and Prerequisite

Total Credits Required for the Rhetoric and Public Advocacy Concentration

(36 s.h.)

Department Core Requirements

(12 s.h.)

Concentration Core Requirements

(18 s.h.)
SubjectCourse #Course TitleHours
STRC2221Public Advocacy3
STRC2296Rhetoric of Social Movements3
STRC3333Rhetorical Theory3
STRC3336Argumentation3
STRC3396Rhetorical Criticism3
STRC4839Seminar in Rhetoric and Public Advocacy (capstone)3

Required Courses in other Strategic Communication Concentrations

(6 s.h.)
SubjectCourse #Course TitleHours
Choose two courses from the following:
STRC3234Speech Writing3
STRC3323Rhetorical and Political Culture3
STRC2552Introduction to Public Relations3
STRC2661Introduction to Organizational Communication3
STRC2662Leading Groups and Team Building3
STRC2440Special Topics in Public Relations3
STRC3440Special Topics in Public Relations3
STRC3801Intercultural Communication3
STRC4440Special Topics in Public Relations3

Special Topics, Independent Study, and Internships

SubjectCourse #Course TitleHours
STRC3220Special Topics in Rhetoric and Public Advocacy3
STRC3282Independent Study in Rhetoric and Public Advocacy1-4
STRC3382Independent Study in Rhetoric and Public Advocacy1-3
STRC3385Internship in Rhetoric and Public Advocacy3
STRC4220Special Topics in Rhetoric and Public Advocacy3

Ideas for electives outside the department:

SubjectCourse #Course TitleHours
AOD2214Conflict & Communication3
English2012Literature & Criticism3
English3811Theories of Language & Literacy3
Human Resource Management3501Power, Influence, & Negotiation3
Philosophy1062Morality & the Law3
Political Science2103U.S. Public Policy Making3
Political Science3151Public Policy Analysis3

 

Public Relations Concentration

Course Descriptions and Prerequisite

Total Credits Required for the Public Relations Concentration

(36 s.h)

Department Core Requirements

(12 s.h.)

Concentration Core Requirements

(18 s.h.)
SubjectCourse #Course TitleHours
STRC2496*+News Writing & Media Relations3
STRC2551**Media Information Gathering & Evaluation3
STRC2552*Introduction to Public Relations3
STRC3543Fundamentals of Public Relations Writing3
STRC3596Advanced Public Relations Writing3
STRC4859Public Relations Management & Case Problems (capstone)3

*Required course for all PR majors. Prerequisite for STRC  3543, 3596, and 4859.
**Students in the PR concentration are strongly recommended to take 2552 before taking 2551.
+May take STRC 2496 concurrently with either STRC 2551 or 2552 (but not both).

Note: All students in the Public Relations concentration are to begin their study with the PR foundation course News Writing and Media Relations (STRC 2496).

Note: Students must have successfully completed all public relations courses at the 2000-level before registering for public relations courses at the 3000-level.

Required Courses in other Strategic Communication Concentrations:

(6 s.h.)
SubjectCourse #Course TitleHours
Select one course from the following:
STRC2661Introduction to Organizational Communication3
STRC2662Leading Groups and Team Building3
STRC2672Global Communication & Leadership3
STRC3774Communicating Organizational Change3
STRC3801Intercultural Communication3
Select one course from the following:
STRC2296Campaigns & Movements in America3
STRC3323Rhetoric and Political Culture3
STRC3333Rhetorical Theory3
STRC3396Analysis of Public Discourse3

Special Topics, Independent Study, and Internships:

SubjectCourse #Course TitleHours
STRC2440Special Topics in Public Relations3
STRC3440Special Topics in Public Relations3
STRC4440Special Topics in Public Relations3
STRC3483Directed Readings in Public Relations3
STRC3582Independent Study in Public Relations1-3
STRC3585Internship in Public Relations1-3
STRC3587Communication Field Experience1-2

Ideas for electives outside the department:

SubjectCourse #Course TitleHours
Journalism3101Journalism & the Law3
Marketing2101Marketing Management3
Political Science1101The American Political System3
Psychology1061Psychology as a Social Science3

 

General Sequence Concentration

Course Descriptions and Prerequisite

Total Credits Required for the General Sequence Concentration

(36 s.h)

Department Core Requirements

(12 s.h.)

Concentration Core Requirements

(24 s.h.)
SubjectCourse #Course TitleHours
STRC2000+Writing Intensive course3
STRC2000+Three courses at 2000-level or above9
STRC3000+Advanced writing intensive course3
STRC3000+Three courses at 3000-level or above9