Requirements for the Bachelor of Arts (BA)

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The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic Communication by recommendation of the faculty and upon satisfactory completion of minimum semester hours of credit with a cumulative average of 2.0 overall and in the major. For students starting before Fall 2008, the minimum semester hours of credit required is 126. For students starting in Fall 2008 and after, the minimum semester hours of credit required is 124.

Students must meet:

1. GenEd or University Core requirements.

  • New freshman starting in the 2008-2009 academic year are required to complete the GenEd curriculum.
  • New transfer students starting in the 2008-2009 academic year are required to complete the University Core curriculum.

2. School of Media and Communication requirements
3. Major requirements in the department

Departmental Core Requirements:

12 required credits

Course # Course Name Hours RCI
STRC 1111 Public Speaking 3 s.h.
STRC 1112 Communicating Leadership 3 s.h.
STRC 2111 Introduction to Communication Theory 3 s.h.
STRC 2112 Strategies and Tactics of Persuasion 3 s.h.

Organizational Leadership Concentration

12 concentration core requirements credits and 9 elective credits

Organizational Leadership Concentration

(39 credits)

Department Core Requirements (12 s.h.)
Concentration Core Requirements (12 s.h.)
Subject Course # Course Title Hours
STRC 2661 Introduction to Organizational Communication 3
STRC 2662 Leading Groups and Team Building 3
STRC 3663 Research Methods 3
STRC 4879 Collaborative Advocacy (Capstone) 3
STRC 2552 Introduction to Public Relations 3
STRC 3396 Analysis of Public Discourse 3
Organizational Leadership Concentration Electives (9 s.h.)
Subject Course # Course Title Hours
Select three courses from the following:
STRC 2671 Leading Mediated Groups & Organizations 3
STRC 2672 Global Communication & Leadership 3
STRC 2696 Diverse Communication & Leadership 3
STRC 3685 Internship in Organizational Leadership 3
STRC 3774 Communicating Organizational Change 3
STRC 3775 Organization Networks & Networked Organizations(Prereq: STRC 2661) 3
STRC 3796 Independent Research in Organizational Leadership(Prereq: STRC 2661) 3
STRC 3801 Intercultural Communication 3
STRC 4670 Special Topics in Organizational Leadership 3
Special Topics and Independent Study
Subject Course # Course Title Hours
STRC 3670 Special Topics in Organizational Leadership 3
STRC 3685 Internship in Organizational Leadership 3
STRC 3782 Independent Study in Organizational Leadership 3
STRC 3796 Independent Research in Organizational Leadership 3
STRC 4670 Special Topics in Organizational Leadership 3
Ideas for electives outside the department:
Subject Course # Course Title Hours
AOD 1166 Interpersonal Communication through the Life Span 3
AOD 2214 Conflict & Communication 3
American Studies 1042 Work in America 3
History 3811 World Economy since 1945 3
Human Resource Management 2501 Introduction to Human Resource Management 3
Management Info Systems 2101 Information Systems in Organizations 3
Philosophy 1001 Philosophical Challenges to the Individual 3
Political Science 3155 Business & Public Policy 3
Psychology 2402 Foundations of Industrial & Organizational Psychology 3

 

Rhetoric and Public Advocacy Concentration

18 concentration core requirements credits and 6 elective credits

Public Communication Concentration (36 credits)
Department Core Requirements (12 s.h.)
Concentration Core Requirements (18 s.h.)
Subject Course # Course Title Hours
STRC 2221 Public Advocacy 3
STRC 2296 Rhetoric of Social Movements 3
STRC 3333 Rhetorical Theory 3
STRC 3336 Argumentation 3
STRC 3396 Rhetorical Criticism 3
STRC 4839 Seminar in Rhetoric and Public Advocacy (capstone) 3
Required Courses in other Strategic Communication Concentrations (6 s.h.)
Subject Course # Course Title Hours
Choose two courses from the following:
STRC 2552 Introduction to Public Relations 3
STRC 2661 Introduction to Organizational Communication 3
STRC 2662 Leading Groups and Team Building 3
STRC 2440 Special Topics in Public Relations 3
STRC 3440 Special Topics in Public Relations 3
STRC 4440 Special Topics in Public Relations 3
Special Topics, Independent Study, and Internships
Subject Course # Course Title Hours
STRC 3220 Special Topics in Rhetoric and Public Advocacy 3
STRC 3282 Independent Study in Rhetoric and Public Advocacy 1-4
STRC 3382 Independent Study in Rhetoric and Public Advocacy 1-3
STRC 3385 Internship in Rhetoric and Public Advocacy 3
STRC 4220 Special Topics in Rhetoric and Public Advocacy 3
Ideas for electives outside the department:
Subject Course # Course Title Hours
AOD 2214 Conflict & Communication 3
English 2012 Literature & Criticism 3
English 3811 Theories of Language & Literacy 3
Human Resource Management 3501 Power, Influence, & Negotiation 3
Philosophy 1062 Morality & the Law 3
Political Science 2103 U.S. Public Policy Making 3
Political Science 3151 Public Policy Analysis 3

 

Public Relations Concentration

18 concentration core requirements credits and 6 elective credits

Public Relations Concentration (36 credits)
Department Core Requirements (12 s.h.)
Concentration Core Requirements (18 s.h.)
Subject Course # Course Title Hours
STRC 2496*+ News Writing & Media Relations 3
STRC 2551** Media Information Gathering & Evaluation 3
STRC 2552 Introduction to Public Relations 3
STRC 3543 Fundamentals of Public Relations Writing 3
STRC 3596 Advanced Public Relations Writing 3
STRC 4859 Public Relations Management & Case Problems (capstone) 3

*Required course for all PR majors. Prerequisite for STRC 2551, 2552, 3543, 3596, and 4859.

**Students in the PR concentration are strongly urged to take 2552 before taking 2551.

+May take STRC 2496 concurrently with either STRC 2551 and 2552 (but not both) with special permission.
Required Courses in other Strategic Communication Concentrations: (6 s.h.)
Subject Course # Course Title Hours
Select one course from the following:
STRC 2661 Introduction to Organizational Communication 3
STRC 2662 Leading Groups and Team Building 3
STRC 2672 Global Communication & Leadership 3
STRC 3774 Communicating Organizational Change 3
STRC 3801 Intercultural Communication 3
Select one course from the following:
STRC 2222 Argumentation 3
STRC 2296 Campaigns & Movements in America 3
STRC 3323 Political Communication 3
STRC 3333 Rhetorical Theory 3
STRC 3396 Analysis of Public Discourse 3
Special Topics, Independent Study, and Internships:
Subject Course # Course Title Hours
STRC 2440 Special Topics in Public Relations 3
STRC 3440 Special Topics in Public Relations 3
STRC 4440 Special Topics in Public Relations 3
STRC 3483 Directed Readings in Public Relations 3
STRC 3582 Independent Study in Public Relations 1-3
STRC 3585 Internship in Public Relations 3
Ideas for electives outside the department:
Subject Course # Course Title Hours
Journalism 3101 Journalism & the Law 3
Marketing 2101 Marketing Management 3
Political Science 1101 The American Political System 3
Psychology 1061 Psychology as a Social Science 3

General Sequence Track

12 core departmental credits and 24 general sequence credits

Department Core (12 credits required for all STRC students; completion with grade of C or better)
Department Course# Course Name Hours
STRC 1111 Public Speaking 3
STRC 1112 Communicating Leadership 3
STRC 2111 Introduction to Communication Theory 3
STRC 2112 Strategies and Tactics of Persuasion 3

General Sequence Requirements (24 credits from across the department; completion with grade of C or better)
STRC      2000+ (Writing Intensive course) 3
STRC 2000+ Three courses at 2000-level or above 9
STRC 3000+ (Advanced writing intensive course) 3
STRC 3000+ Three courses at 3000-level or above 9
Total credits required for the General sequence (includes department core courses) 36