Requirements for the Bachelor of Arts

In class

The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic Communication by recommendation of the faculty and upon satisfactory completion of minimum semester hours of credit with a cumulative average of 2.0 overall and in the major. For students starting before Fall 2008, the minimum semester hours of credit required is 126. For students starting in Fall 2008 and after, the minimum semester hours of credit required is 124.

Students must meet:

1. GenEd or University Core requirements.

  • New freshman starting in the 2008-2009 academic year are required to complete the GenEd curriculum.
  • New transfer students starting in the 2008-2009 academic year are required to complete the University Core curriculum.

2. School of Media and Communication requirements
3. Major requirements in the department

Departmental Core Requirements:

12 required credits

Course #Course NameHoursRCI
STRC 1111Public Speaking3 s.h.
STRC 1112Communicating Leadership3 s.h.
STRC 2111Introduction to Communication Theory3 s.h.
STRC 2112Strategies and Tactics of Persuasion3 s.h.

Organizational Leadership Concentration

12 concentration core requirements credits and 9 elective credits

Organizational Leadership Concentration

(39 credits)

Department Core Requirements

(12 s.h.)

Concentration Core Requirements

(12 s.h.)
SubjectCourse #Course TitleHours
STRC2661Introduction to Organizational Communication3
STRC2662Leading Groups and Team Building3
STRC3663Research Methods3
STRC4879Collaborative Advocacy (Capstone)3
STRC2552Introduction to Public Relations3
STRC3396Analysis of Public Discourse3

Organizational Leadership Concentration Electives

(9 s.h.)
SubjectCourse #Course TitleHours
Select three courses from the following:
STRC2671Leading Mediated Groups & Organizations3
STRC2672Global Communication & Leadership3
STRC2696Diverse Communication & Leadership3
STRC3685Internship in Organizational Leadership3
STRC3774Communicating Organizational Change3
STRC3775Organization Networks & Networked Organizations(Prereq: STRC 2661)3
STRC3796Independent Research in Organizational Leadership(Prereq: STRC 2661)3
STRC3801Intercultural Communication3
STRC4670Special Topics in Organizational Leadership3

Special Topics and Independent Study

SubjectCourse #Course TitleHours
STRC3670Special Topics in Organizational Leadership3
STRC3685Internship in Organizational Leadership3
STRC3782Independent Study in Organizational Leadership3
STRC3796Independent Research in Organizational Leadership3
STRC4670Special Topics in Organizational Leadership3

Ideas for electives outside the department:

SubjectCourse #Course TitleHours
AOD1166Interpersonal Communication through the Life Span3
AOD2214Conflict & Communication3
American Studies1042Work in America3
History3811World Economy since 19453
Human Resource Management2501Introduction to Human Resource Management3
Management Info Systems2101Information Systems in Organizations3
Philosophy1001Philosophical Challenges to the Individual3
Political Science3155Business & Public Policy3
Psychology2402Foundations of Industrial & Organizational Psychology3

 

Rhetoric and Public Advocacy Concentration

18 concentration core requirements credits and 6 elective credits

Public Communication Concentration

(36 credits)

Department Core Requirements

(12 s.h.)

Concentration Core Requirements

(18 s.h.)
SubjectCourse #Course TitleHours
STRC2221Public Advocacy3
STRC2296Rhetoric of Social Movements3
STRC3333Rhetorical Theory3
STRC3336Argumentation3
STRC3396Rhetorical Criticism3
STRC4839Seminar in Rhetoric and Public Advocacy (capstone)3

Required Courses in other Strategic Communication Concentrations

(6 s.h.)
SubjectCourse #Course TitleHours
Choose two courses from the following:
STRC2552Introduction to Public Relations3
STRC2661Introduction to Organizational Communication3
STRC2662Leading Groups and Team Building3
STRC2440Special Topics in Public Relations3
STRC3440Special Topics in Public Relations3
STRC4440Special Topics in Public Relations3

Special Topics, Independent Study, and Internships

SubjectCourse #Course TitleHours
STRC3220Special Topics in Rhetoric and Public Advocacy3
STRC3282Independent Study in Rhetoric and Public Advocacy1-4
STRC3382Independent Study in Rhetoric and Public Advocacy1-3
STRC3385Internship in Rhetoric and Public Advocacy3
STRC4220Special Topics in Rhetoric and Public Advocacy3

Ideas for electives outside the department:

SubjectCourse #Course TitleHours
AOD2214Conflict & Communication3
English2012Literature & Criticism3
English3811Theories of Language & Literacy3
Human Resource Management3501Power, Influence, & Negotiation3
Philosophy1062Morality & the Law3
Political Science2103U.S. Public Policy Making3
Political Science3151Public Policy Analysis3

 

Public Relations Concentration

18 concentration core requirements credits and 6 elective credits

Public Relations Concentration

(36 credits)

Department Core Requirements

(12 s.h.)

Concentration Core Requirements

(18 s.h.)
SubjectCourse #Course TitleHours
STRC2496*+News Writing & Media Relations3
STRC2551**Media Information Gathering & Evaluation3
STRC2552Introduction to Public Relations3
STRC3543Fundamentals of Public Relations Writing3
STRC3596Advanced Public Relations Writing3
STRC4859Public Relations Management & Case Problems (capstone)3

*Required course for all PR majors. Prerequisite for STRC 2551, 2552, 3543, 3596, and 4859.
**Students in the PR concentration are strongly urged to take 2552 before taking 2551.
+May take STRC 2496 concurrently with either STRC 2551 and 2552 (but not both) with special permission.

Required Courses in other Strategic Communication Concentrations:

(6 s.h.)
SubjectCourse #Course TitleHours
Select one course from the following:
STRC2661Introduction to Organizational Communication3
STRC2662Leading Groups and Team Building3
STRC2672Global Communication & Leadership3
STRC3774Communicating Organizational Change3
STRC3801Intercultural Communication3
Select one course from the following:
STRC2222Argumentation3
STRC2296Campaigns & Movements in America3
STRC3323Political Communication3
STRC3333Rhetorical Theory3
STRC3396Analysis of Public Discourse3

Special Topics, Independent Study, and Internships:

SubjectCourse #Course TitleHours
STRC2440Special Topics in Public Relations3
STRC3440Special Topics in Public Relations3
STRC4440Special Topics in Public Relations3
STRC3483Directed Readings in Public Relations3
STRC3582Independent Study in Public Relations1-3
STRC3585Internship in Public Relations3

Ideas for electives outside the department:

SubjectCourse #Course TitleHours
Journalism3101Journalism & the Law3
Marketing2101Marketing Management3
Political Science1101The American Political System3
Psychology1061Psychology as a Social Science3

General Sequence Track

12 core departmental credits and 24 general sequence credits

Department Core

(12 credits required for all STRC students; completion with grade of C or better)

DepartmentCourse#Course NameHours
STRC1111Public Speaking3
STRC1112Communicating Leadership3
STRC2111Introduction to Communication Theory3
STRC2112Strategies and Tactics of Persuasion3

General Sequence Requirements (24 credits from across the department; completion with grade of C or better)

STRC2000+(Writing Intensive course)3
STRC2000+Three courses at 2000-level or above9
STRC3000+(Advanced writing intensive course)3
STRC3000+Three courses at 3000-level or above9
Total credits required for the General sequence (includes department core courses)36