Majors & Minors

The School of Media and Communication at Temple University has five majors:  Advertising; Communication Studies; Journalism; Media Studies & Production; and Strategic Communication. Also offered are two minors:  one in Leadership and another in Digital Media Technologies (in partnership with Temple’s College of Science and Technology).

Majors:

Advertising

The Department of Advertising offers students professionally-oriented courses focused on preparing them for a wide variety of careers, rooted in marketing communications in a media-defined global society.

The Advertising Department consists of three major tracks:

  • Creative – Copywriting or Art Direction
  • Management Track
  • Research Track 

Requirement info:  Click here.

Communication Studies (Interdepartmental Program)

The Communication Studies major is designed to introduce students to the various departments within the School of Media and Communication, and the track will allow students to narrow their field of specialty within the larger scope of communications.

Requirement info:  Click here.

Journalism

The curriculum for Journalism is based on developing critical thinking with an emphasis on multimedia journalism in an urban setting. This requires a broad educational background coupled with rigorous professional training.

Requirement info:  Click here.

Media Studies & Production (MSP)

The Department of Media Studies & Production provides students with the knowledge and skills to create, analyze and manage media content and institutions responsibly.

The MSP curriculum is made up of courses in four areas:

    • Media Production
    • Media Business & Entrepreneurship
    • Media Analysis
    • Emergent Media

Requirement info:  Click here.

Strategic Communication (STRC)

The Department of Strategic Communication educates students in the theory and practice of public communication and leadership with the primary emphasis on communication and social influence or advocacy.

STRC consists of three concentrations:

  • Organizational Leadership
  • Rhetoric and Public Advocacy
  • Public Relations

Requirement info:  Click here.

Minors:

Leadership

The Leadership Minor consists of six courses (18 s.h.) to provide students the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate effectively and lead at the organizational, team, and individual levels.

Requirements for the minor in Leadership:

    • STRC 1111: Public Speaking
    • STRC 1112: Communicating Leadership
    • STRC 2661: Introduction to Organizational Communication
    • STRC 2672 OR 4696: Global Communication and Leadership OR Diverse Communication and Leadership
    • STRC 2662: Leading Groups and Team Building
    • STRC 4879 OR 4670: Collaborative Advocacy OR Special Topics In Organizational Leadership 

If you are interested in adding a minor in Leadership, contact an advisor in the SMC Student Affairs/Advising Center.

Digital Media Technologies (in partnership with Temple’s College of Science & Technology)

The Digital Media Technologies Minor is a 21-23 semester hour interdisciplinary minor offered through the Department of Media and Studies and Production (MSP) within the School of Media and Communication and the Computer and Information Sciences (CIS) Department within the College of Science and Technology.

Requirements for the minor in Digital Media Technologies:

  • BTMM 1701:  Introduction to Media Technology
  • CIS 1052:  Introduction to Web Technology and Programming
  • CIS 1056:  Advanced Web Technology and Programming
  • BTMM 2741:  Introduction to Internet Studies and Web Authoring

Plus two of the following (7 credits): 

  • BTMM 4741:  Cybermedia Workshop
  • BTMM 4221:  Information Technology Policy
  • BTMM 4252:  Law and Ethics of Digital Media
  • BTMM 4614:  Creating a Media Business
  • CIS 2000+:  CIS 2000+ level course

If you are interested in adding a minor in Digital Media Technologies, contact an advisor in SMC Student Affairs/Advising Center.

Please see the Undergraduate Bulletin for all requirements and details.