Also offered are minors in Leadership, Digital Media Technologies (in partnership with Temple’s College of Science and Technology), and Public Relations as well as an International Communication Concentration. If you are interested in adding a minor, you should make an appointment with an academic advisor in SMC.
You can learn more about a specific major or minor by visiting each department’s website located in the sidebar on the right and by visiting the Undergraduate Bulletin. Current and historical requirement checksheets for all SMC majors and minors can be found here.
The Department of Advertising offers students professionally-oriented courses focused on preparing them for a wide variety of careers, rooted in marketing communications in a media-defined global society.
The Advertising Department consists of four major tracks:
- Creative Track – Copywriting
- Creative Track – Art Direction
- Management Track
- Research Track
Communication Studies (Interdepartmental Program)
The Communication Studies major is designed to introduce students to the various departments within the School of Media and Communication. Communication Studies requires seven classes in one of the following tracks, which will allow students to narrow their field of specialty within the larger scope of communications:
- Arts in the Public Sphere
- Contemporary Media Environments
- Global Civil Society
- Policy, Regulation, and Advocacy
The curriculum for Journalism is based on developing critical thinking with an emphasis on multimedia journalism in an urban setting. This requires a broad educational background coupled with rigorous professional training.
Media Studies & Production (MSP)
The Department of Media Studies & Production provides students with the knowledge and skills to create, analyze, and manage media content and institutions responsibly.
The MSP curriculum consists of four major tracks:
- Media Production
- Media Business & Entrepreneurship
- Emergent Media
- Media Analysis
Strategic Communication (STRC)
The Department of Strategic Communication educates students in the theory and practice of public communication and leadership with the primary emphasis on communication and social influence or advocacy.
STRC consists of four concentrations:
- Organizational Leadership
- Rhetoric and Public Advocacy
- Public Relations
- General Sequence
The Leadership Minor consists of six courses (18 s.h.) to provide students the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate effectively and lead at the organizational, team, and individual levels. The Leadership minor is not available to Strategic Communication majors.
Digital Media Technologies (in partnership with Temple’s College of Science & Technology)
The Digital Media Technologies Minor is a 21-23 semester hour interdisciplinary minor offered through the Department of Media and Studies and Production (MSP) within the School of Media and Communication and the Computer and Information Sciences (CIS) Department within the College of Science and Technology.
The minor in Public Relations is a 21 semester hour minor that provides the theoretical background, historical context, and core competencies needed to communicate effectively and lead at the organizational, team, and individual levels. The Public Relations minor is not available to Strategic Communication majors.
International Communication Concentration
The International Communication Concentration requires 18-20 semester hours of courses from schools and colleges across the university including one common Strategic Communication course on Intercultural Communication.