The School of Media and Communication at Temple University has five majors: Advertising; Communication Studies; Journalism; Media Studies & Production; and Strategic Communication. Also offered are two minors: one in Leadership and another in Digital Media Technologies (in partnership with Temple’s College of Science and Technology).
Majors:
Advertising
The Department of Advertising offers students professionally-oriented courses focused on preparing them for a wide variety of careers, rooted in marketing communications in a media-defined global society.
The Advertising Department consists of three major tracks:
The Communication Studies major is designed to introduce students to the various departments within the School of Media and Communication, and the track will allow students to narrow their field of specialty within the larger scope of communications.
The curriculum for Journalism is based on developing critical thinking with an emphasis on multimedia journalism in an urban setting. This requires a broad educational background coupled with rigorous professional training.
The Department of Media Studies & Production provides students with the knowledge and skills to create, analyze and manage media content and institutions responsibly.
The MSP curriculum is made up of courses in four areas:
The Department of Strategic Communication educates students in the theory and practice of public communication and leadership with the primary emphasis on communication and social influence or advocacy.
The Leadership Minor consists of six courses (18 s.h.) to provide students the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate effectively and lead at the organizational, team, and individual levels.
Requirements for the minor in Leadership:
STRC 1111: Public Speaking
STRC 1112: Communicating Leadership
STRC 2661: Introduction to Organizational Communication
STRC 2672 OR 4696: Global Communication and Leadership OR Diverse Communication and Leadership
STRC 2662: Leading Groups and Team Building
STRC 4879 OR 4670: Collaborative Advocacy OR Special Topics In Organizational Leadership
Digital Media Technologies (in partnership with Temple’s College of Science & Technology)
The Digital Media Technologies Minor is a 21-23 semester hour interdisciplinary minor offered through the Department of Media and Studies and Production (MSP) within the School of Media and Communication and the Computer and Information Sciences (CIS) Department within the College of Science and Technology.
Requirements for the minor in Digital Media Technologies:
BTMM 1701: Introduction to Media Technology
CIS 1052: Introduction to Web Technology and Programming
CIS 1056: Advanced Web Technology and Programming
BTMM 2741: Introduction to Internet Studies and Web Authoring
Majors & Minors
The School of Media and Communication at Temple University has five majors: Advertising; Communication Studies; Journalism; Media Studies & Production; and Strategic Communication. Also offered are two minors: one in Leadership and another in Digital Media Technologies (in partnership with Temple’s College of Science and Technology).
Majors:
Advertising
The Department of Advertising offers students professionally-oriented courses focused on preparing them for a wide variety of careers, rooted in marketing communications in a media-defined global society.
Requirement info: Click here.
Communication Studies (Interdepartmental Program)
The Communication Studies major is designed to introduce students to the various departments within the School of Media and Communication, and the track will allow students to narrow their field of specialty within the larger scope of communications.
Requirement info: Click here.
Journalism
The curriculum for Journalism is based on developing critical thinking with an emphasis on multimedia journalism in an urban setting. This requires a broad educational background coupled with rigorous professional training.
Requirement info: Click here.
Media Studies & Production (MSP)
The Department of Media Studies & Production provides students with the knowledge and skills to create, analyze and manage media content and institutions responsibly.
Requirement info: Click here.
Strategic Communication (STRC)
The Department of Strategic Communication educates students in the theory and practice of public communication and leadership with the primary emphasis on communication and social influence or advocacy.
Requirement info: Click here.
Minors:
Leadership
The Leadership Minor consists of six courses (18 s.h.) to provide students the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate effectively and lead at the organizational, team, and individual levels.
If you are interested in adding a minor in Leadership, contact an advisor in the SMC Student Affairs/Advising Center.
Digital Media Technologies (in partnership with Temple’s College of Science & Technology)
The Digital Media Technologies Minor is a 21-23 semester hour interdisciplinary minor offered through the Department of Media and Studies and Production (MSP) within the School of Media and Communication and the Computer and Information Sciences (CIS) Department within the College of Science and Technology.
Requirements for the minor in Digital Media Technologies:
Plus two of the following (7 credits):
If you are interested in adding a minor in Digital Media Technologies, contact an advisor in SMC Student Affairs/Advising Center.
Please see the Undergraduate Bulletin for all requirements and details.
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