Bachelor of Arts in Advertising

Advertising builds critical connections between people and brands, ideas and institutions. This dynamic field is the most visible part of the marketing process and both influences and is influenced by popular culture.

The Bachelor of Arts in Advertising degree program is offered through Temple University’s School of Media and Communication (SMC) and puts students at the leading edge of the advertising industry. You'll learn the fundamentals of advertising, persuasion as well as the emerging digital media used by successful brands worldwide.

Positioned in the nation’s fourth largest media market, this program gives you access to a diverse community of companies, organizations and professionals. You’ll be introduced to the world of advertising through interactive, real-world experiences that prepare you for a variety of careers in the industry.

Collaborative group work is a cornerstone of the industry, and it is a key part of the Advertising program at Temple. Students apply their skills and gain hands-on experience through our student-run branding agency, internships and national student competitions, including the Google Online Marketing Challenge, the Collegiate ECHO Marketing Challenge, the One Club Young Ones Competition and the American Advertising Federation’s National Student Advertising Competition.

Student standing behind a table displaying his portfolio at the career fair handing his resume to a potential employer.

Careers Options in Advertising

With concentrations in account management, research and strategy, media planning, art direction and copywriting, the Department of Advertising in SMC will prepare you for a career in the following industries—and many others.

  • Advertising agencies
  • Hospitality and tourism venues
  • Interactive agencies
  • Marketing and communications departments of corporations and not-for-profit organizations
  • Media buying and planning firms
  • Digital, web design and SEO firms
  • Digital, print, radio and TV media outlets
  • Production companies

Our dedicated faculty and staff will help you gain access to companies, organizations and professionals to get you started in an advertising career or on the path to an advanced degree. Visit the SMC Career Center to explore specialized, career-related services and programming available exclusively to you as a Temple student.

Target Employers

Situated in the media-rich job market of Philadelphia, graduates of SMC have direct access to some of the nation’s largest and most well-respected agencies and media companies, including Comcast, Digitas Health, Harmelin Media, LevLane, NBC Universal, Ogilvy + Mather, OmniCom Health, Red Tettemer O’Connell and Partners, Tierney and many others. To make an appointment to discuss your career with us, visit SMConnect, our exclusive internship and job portal.

Pursue a Graduate Degree

Join the more than 200 graduate students who pursue professional and scholarly opportunities in the Temple University School of Media and Communication’s five graduate programs, where they prepare for advanced research and doctoral work or for careers in communications management, communications policy, media and production.