Careers in Advertising

What can I do with an Advertising degree?

An advertising degree can prepare you for a wide array of industry jobs. Here are some examples of careers in Advertising, broken down by the five course sequences offered in our Advertising program here at Temple: Art Direction, Copywriting, Management, Research and Strategy, and Media Planning.

Art Direction

Creative Director: Oversees the copy director, art director, and associated staff.

Graphic Designer: Uses images and text to make an impact on the consumer on how a brand is portrayed.  Designing for layouts, slogans, icons, magazine covers and so forth.

Art Director: Designs visual concepts for eye-catching advertising campaigns while working closely with a Copywriter to execute a campaign that will satisfy the client and target audience.

Information Architect (User Experience Designer, Interaction Designer): They are the planners and designers of how to present certain information. You will create wireframes, site maps, schematics, process maps, feature lists, mockups, visual specification, working prototypes and other artifacts to describe the intended user experience.


Web Copywriter: Composes textual information, phrases, slogans, and jingles, for online websites.

Multimedia Copywriter: Writes scripts that balance the relationship between the contextual aspect as well as the visual aspect of the topic while holding the interest of the audience.

Copywriter: Works closely with the Art Director to produce written words or phrases to correspond with the art direction concept to communicate the message to the audience.  Producing such items as slogans, phrases, radio jingles, text for print ads and scripts for commercials.


Account Manager: Serves as the liaison between the agency’s various departments and the client. Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget.

Traffic Manager: Responsible for maintaining an advertising schedule of events, communicating with clients and their traffic managers throughout all stages of the campaign.

Brand Manager: Plan, develop, and direct the marketing efforts for a particular brand or product.

Account Executive: Manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients.

Director of Development/Sales: As a sales representative or ‘rep’, it would be your job to sell your company’s products or services. You would be responsible for finding and winning new customers, as well as looking after existing customer accounts.

Research and Strategy

Account Planner: Focuses more on the consumer. Their job is to conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behavior in the marketplace.

Brand Manager: Plan, develop, and direct the marketing efforts for a particular brand or product.

Research Executive: Market research executives collect and analyze information to help business and government clients find out about people’s attitudes towards various products or issues.

Market Research Interviewer: Gathering information on people’s attitudes and opinions, by asking them questions from pre-prepared surveys. A wide range of organizations, including, could commission the research you carried out: advertising agencies, businesses, and charities.

Media Planning

Media Director: Oversees planning groups that select the communication media, for example, radio, television, newspapers, magazines, the Internet, or outdoor signs to disseminate the advertising.

Media Buyer: Their job is to find media, such as newspapers and magazines, TV and radio, to place ads in. They use the demographic study that is done by the Account Planner to decide the best possible place to purchase ad space.

Media Planner: As a media planner, it would be your job to make sure that advertising campaigns are seen by as many people as possible. You would decide the best ways of reaching your target audience using media like television and radio, press adverts, posters and the Internet.