Whether behind a camera, in front of a computer monitor, at a meeting with clients in student-run agencies or tracking down a breaking story, undergraduate and graduate students in the School of Media and Communication at Temple University are involved in groundbreaking projects every day. View current examples of work by students in the Advertising Program.

Art Direction I

Students in the first part of the Art Direction track gain a comprehensive understanding of how ideas become branded visual communications that capture, engage and persuade audiences. Through regular lectures, reading and project critique, emphasis is placed on combining the fundamental tools of graphic design with creative brainstorming to arrive at fresh, branded concepts. This course focuses primarily on concept and layout for the print medium and lays the foundation for Art Direction II.

Art Direction II

This advanced course emphasizes the conceptual, verbal and visual skills of TV advertising, as well as interactive media. Students will work with advertising strategies to create effective TV storyboards, web sites and more. The use of composition, illustration, photography and typography is implemented in each project.

Interactive Media

This advanced course explores the dynamic space of interactive, primarily web-based media. Specifically, we explore how advertisers can use best practices to create branded programs that are seamlessly integrated with offline advertising and marketing efforts. Attention is paid to creating interactive tactics that consider a client’s business objectives and audience experience. Lectures and practice focus on audience usability, compelling copy, information architecture and interaction design. Through group and individual projects, in-class assignments and tests, students solve brand problems and extend brand personalities to interactive media in a way that connects with, engages and persuades audiences.

Intro to Copywriting

This course focuses on writing effective advertising messages for print and broadcast media. Emphasis is on craft, writing ability and style. Composition and the integration of graphic elements are explored. Practical assignments teach students how to use the most common copy techniques effectively to create advertising with stopping power.

Portfolio

This course brings together copywriters and art directors in two-person teams that work together to create exciting examples of advertising, from initial conceptual schemes to comprehensive, finished ads. The ads include full treatments of copy and art executed as take-home assignments and discussed in class.

Creative Thinking

This course uses team oriented sessions to develop the creative skills necessary for solving advertising problems. A cross discipline approach is utilized and “creatives” from various advertising and non-advertising disciplines participate as guest facilitators and speakers.