Communication Management: Classes and Curriculum
The Master of Science in Communication Management program in Temple’s School of Media and Communication (SMC) will help you learn how to articulate a mission, formulate message strategies, make ethical decisions on behalf of organizations and understand public opinion research.
Crisis Communication and Issue Management
Examine a wide range of issues and crises, including natural and non-natural disasters. This course focuses on addressing the long-term effects of crises, creating crisis plans, evaluating crisis-planning actions, identifying publics and managing issues before they become crises.
Government Relations and Lobbying
Develop an understanding of the government relations and lobbying functions within not-for-profit and publicly traded organizations. Develop your own perspectives on the political process of lobbying and effectively building relationships with elected officials and their staffs, and other intergovernmental agencies and organizations.
International Communication Management
Learn how communication is practiced in different nations and regions of the world and how best to reach culturally and politically diverse publics. By exploring case studies and drawing from development and participatory communication, international crisis response, international public relations, integrated marketing communication, public diplomacy and social marketing. You can choose a particular culture, nation or region in which to specialize.
Reaching Diverse Audiences
Communication professionals need to understand and reach audiences characterized by diverse qualities including race, socioeconomic status, gender, religion, cultural background, region and community. This speaker-driven, hands-on course introduces techniques to reach and influence diverse audiences; students design a communication campaign for a client group of their choice.
Study elements of organizational reputation for both corporate and non-corporate environments. Learn how to build, support and maintain reputations through strategic communications; the value of reputation; and how to respond to threats to organizational reputations. Through readings, speakers and case studies, you’ll elevate, manage and plan reputation and image programs across a variety of for-profit and not-for-profit organizations.
To fulfill the degree requirements, you must successfully complete 36 semester hours of graduate-level course work, which includes four core courses in Leadership, Legal Issues, Organizational Communication and Research Methods.
The program concludes with a capstone thesis or project during your last semester. It consists of an in-depth study about a professional issue of your choice, either at your current place of employment or derived from public sources like the media. If you aim to go on for further graduate study, you may approach your capstone as a master’s thesis or scholarly research project. Or, you may treat your capstone as an opportunity to cultivate credentials and expertise directly relevant to your job.