As a Strategic Communication graduate, you’ll be able to apply your expertise in the digital world by utilizing contemporary methods like blogs, podcasts and social media to convey messages across various media. Using advertising, key messages, market research, promotions and public relations, you’ll communicate effectively with target audiences, employ persuasive promotional tactics and understand the power of opinions.

Whether you’d like to lead public relations efforts, manage campaigns or sell media, your Strategic Communication degree will serve as a foundation for a successful, versatile career in the communications field. Working for corporations, governments, for-profit companies, nonprofit agencies or for your own business, your core competencies will help you prepare for a career in

  • community relations,
  • corporate sponsorship,
  • crisis communication,
  • employee communication,
  • health communication,
  • marketing support,
  • media relations and special events,
  • philanthropy and the arts,
  • political advocacy, or
  • travel and tourism.

The Organizational Leadership concentration will prepare you for a career in

  • administration,
  • business and public policy,
  • communication consulting,
  • human resources,
  • management,
  • politics or
  • training and development.

The Rhetoric and Public Advocacy concentration prepares you for positions such as 

  • campaign manager;
  • cultural critic and media analyst;
  • government spokesperson and liaison;
  • grassroots activist and community organizer;
  • lawyer, judge and legal assistant;
  • social media manager;
  • social movement leader;
  • speechwriter;
  • political or nonprofit lobbyist; or
  • politician or political consultant.

The General Sequence concentration prepares students for careers in

  • community organizing,
  • corporate communication,
  • crisis communication,
  • environmental communication,
  • event planning,
  • health communication,
  • journalism,
  • marketing and sales,
  • political communication, and
  • startup consulting.


Salaries for entry-level communication jobs across the country are reported to average around $45,000 annually. In Philadelphia, advertising and PR companies are reporting beginning salaries between $30,000 and $40,000 per year, with salaries increasing with experience. Those who gain experience and excel in this field can be highly valued and eventually be paid very well. It’s important to note that this is a field where passion for the job, persistence, professional recognition, a strong work ethic, and unique and competitive talent are usually rewarded.

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