Bruce W. Hardy
Bruce W. Hardy
Assistant Professor
Departments: Media & Communication, Strategic Communication
Office: 215-204-1145
Weiss Hall, Room 323

Biography

Bruce W. Hardy is an assistant professor in the Department of Strategic Communication at Temple University. Prior to joining Temple in July 2015, he held positions at University of Pennsylvania and Louisiana State University. His research focuses on political, science and health communication; knowledge acquisition, opinion formation and behavior; emergent technologies and society; and advanced research methods. His research has been published in numerous academic journals, including Proceedings of the National Academy of Science, Public Opinion Quarterly, Journal of Communication, Communication Theory, Journal of Broadcasting & Electronic Media and American Politics Research. Hardy’s research has won national and international scholarly awards from the American Publishers Association, the International Communication Association and the National Communication Association. He is also a Distinguished Research Fellow with the University of Pennsylvania’s Annenberg Public Policy Center.

Education

Degree

Field

School

Bachelor of Science

Communication

Cornell University, Department of Communication

Master of Science

Communication

Cornell University, Department of Communication

Master of Arts

Communication

University of Pennsylvania, Annenberg School for Communication

Doctor of Philosophy

Communication

University of Pennsylvania, Annenberg School for Communication

Publications

Books

Kenski, K., Hardy, B. W., & Jamieson, K. H. (2010). The Obama Victory: How Media, Money, and Messages Shaped the 2008 Election. New York: Oxford University Press. *2010 PROSE Award: Best book in Government & Politics by the American Publishers Association. *2011 International Communication Association Outstanding Book Award. *National Communication Association 2012 Diamond Anniversary Book Award. *2012 National Communication Association Roderick P. Hart Outstanding Book Award.

Journal Articles

Jamieson, K . H., & Hardy, B. W. (2014). Leveraging scientific credibility about Arctic sea ice trends in a polarized political environment. Proceedings of the National Academy of Sciences No. 111, Supplement 4:13598-13605.

Gottfried, J. A. Hardy, B. W., Winneg, K. M., & Jamieson, K. H.(2014). All knowledge isn’t created equal: Knowledge effects and the 2012 presidential debates. Presidential Studies Quarterly, 44, 389-409.

Hardy, B. W., Gottfried, J. A., Winneg, K. M. & Jamieson, K. H. (2014). Stephen Colbert’s civic lesson: How Colbert Super PAC taught viewers about campaign finance. Mass Communication & Society, 17, 3, 329-353. *2014 best Article of the Year Award, Mass Communication & Society.

Winneg, K. M., Hardy, B. W., Gottfried, J. A., & Jamieson, K. H. (2014). Deception in third party advertising in the 2012 presidential campaign. American Behavioral Scientist. 58, 4, 524-535.

Winneg, K. W., Jamieson, K. J. & Hardy, B. W. (2014). Party identification in the 2012 presidential election. Presidential Studies Quarterly44, 1, 143-156.

Gottfried, J. A. Hardy, B. W., Winneg, K. M., & Jamieson, K. H. (2013). Did fact checking matter in the 2012 presidential campaign? American Behavioral Scientist, 57, 11, 1558-15567.

Winneg, K., Hardy, B. W., & Jamieson, K. H. (2013). The impact of 2008 presidential campaign media on Latinos: A study of Nevada and Arizona Latino voters. American Politics Research, 41, 244-260.

Jamieson, K. H., & Hardy, B. W. (2012). What is civil engaged argument and why does aspiring to it matter? PS: Political Science and Politics, 45, 405-411.

Hardy, B. W., & Jamieson, K. H. (2011). Clicking to learn during the 2008 presidential election: Why capturing channel switching matters. Journal of Broadcasting & Electronic Media, 55, 470-489.

Hardy, B. W., & Scheufele, D. A. (2009). Presidential campaign dynamics and the ebb and flow of talk as a moderator: Media exposure, knowledge, and political discussion. Communication Theory, 19, 89-101.

Jamieson, K. H., & Hardy, B. W. (2008). Will ignorance & partisan election of judges undermine public trust in the judiciary? Dædalus, 137, 4, 11-15.

Glynn, C. J., Huge, M., Reineke, J. B., Hardy, B. W., & Shanahan, J. (2007). When Oprah intervenes: Political correlates of daytime talk show viewing. Journal of Broadcasting & Electronic Media, 51, 2, 228-244.

Scheufele, D. A., Hardy, B. W., Brossard, D., Waismel-Manor, I. S., & Nisbet, E. (2006). Democracy based on difference: Examining the links between structural heterogeneity, heterogeneity of discussion networks, and democratic citizenship. Journal of Communication, 56, 728-753.

Hardy, B. W., & Jamieson, K. H. (2005). Can a poll affect the perception of candidate traits? Public Opinion Quarterly, 69, 725-743.

Hardy, B. W., & Scheufele, D. A. (2005). Examining differential gains from Internet use: Comparing the moderating role of talk and online interactions. Journal of Communication, 55, 71-84.

Book Chapters

Hardy, B. W. (2014). Candidate traits and political choice. In K. Kenski & K. H. Jamieson (editors), The Oxford Handbook of Political Communication Theories. New York: Oxford University Press (online early edition).

Jamieson, K. H. & Hardy, B. H. (2012). What is civil engaged argument and why does aspiring to it matter? In D. M. Shea, M. P Fiorina (editors), Can We Talk? The Rise of Rude, Nasty, Stubborn Politics (pp. 27-40). Upper Saddle River, NJ: Pearson Longman.

Hardy, B. W. (2012). Cultivation of political attitudes in the new media environment. In M. Morgan, N. Signorielli, & J. Shanahan (editors), Living with Television Now: Advances in Cultivation Theory & Research (pp. 101-119)New York: Peter Lang Publishing.

Jamieson, K. H., & Hardy B. W. (2011). The effect of media on voter knowledge. In L. Jacobs & R. Shapiro (editors), The Oxford Handbook of American Public Opinion and the Media. (pp. 236-250). New York: Oxford University Press.

Hardy, B. W. (2009)Political advertising in US presidential campaigns: Messages, targeting and effects. In M. McAllister and J. Turow (editors), Thinking Critically About Advertising and Consumer Culture. (pp. 321-327). New York and London: Routledge Press.

Jamieson, K. H., & Hardy, B. W. (2009). Media, endorsements and the 2008 primaries. In S. S. Smith and M. J. Springer (editors), Reforming the Presidential Nomination Process. (pp. 64-84). Washington: Brookings Press.

Hardy, B, W., Jamieson, K. H., & Winneg, K. (2008). Wired to fact: The utility of the internet in identifying deception during the 2004 US presidential campaign. In A. Chadwick and P. Howard (editors), Handbook of Internet Politics. (pp.131-143). New York and London: Routledge Press.

Jamieson, K. H., Hardy, B. W., & Romer, D. (2007). The effectiveness of the press in serving the needs of American democracy. In The Annenberg Democracy Project, Institutions of American Democracy: A Republic Divided. (pp. 21-51). New York: Oxford University Press.

Romer, D., Jamieson, P. E., & Hardy, B. W. (2007). The role of public education in educating for democracy. In The Annenberg Democracy Project, Institutions of American Democracy: A Republic Divided. (pp. 3-20). New York: Oxford University Press.

Jamieson, K. H., & Hardy, B. W. (2007). Unmasking deception: The capacity, disposition, and challenges facing the press. In D. Graber, D. McQuail, & P. Norris (editors), The Politics of News: The News of Politics (2nd Edition). (pp. 117-138). Washington DC: CQ Press.

Encyclopedia Entries

Hardy, B. W., & Scheufele, D. A. (2006). New media and democratic citizenship. Encyclopedia of Digital Government, vol. III, 1250-1254.