MM&C Newsletter Spring 1996



Volume IV, Number 2
Spring 1996

Editor: Dominique Monolescu
Desktop Publisher: Judi Puritz
Editorial Staff:
Cheryl Campanella
, Selcan Kaynak, Sherrie Madia, Nandini Sen, and Jennifer Snyder 
Faculty Advisor: Concetta Stewart



We have just left behind a busy semester and important accomplishments, along with it. Now is the time to look back and enjoy our newsletter as a forum that reflects the effort we put in our academic endeavors.

Sharing our news makes us appreciate the importance of being part of a cohesive group. Mid-Atlantic Graduate Conference was an exemplary event which not only gave all of us the opportunity to contribute to the impressive reputation of our Department, but it also allowed all participants to exchange their ideas.

The Second Annual Mid-Atlantic Graduate Conference

Graduate students from all over the Northeast and beyond corridor gathered at Temple University, the weekend of March 22-24, for the Second Annual Mid-Atlantic Graduate Conference. The conference was sponsored by the Mass Media and Communication program at Temple University and the Graduate Interest Group of the Association for Education in Journalism and Mass Communication (AEJMC).

MM&C Chair Sari Thomas introduces keynote speaker George Gerbner.

The conference was Co-chaired by Temple Ph.D. candidates Cheryl M. Campanella and Jodi Linder and was held at Temple University Center City (TUCC). The conference was attended by approximately 50 graduate students from Journalism and Mass Communication programs. Students representatives from Indiana University, Ohio University, Penn State University, Radford University, Rutgers University, Temple University, University of Illinois, University of Maryland, University of Michigan, and University of Pennsylvania attended.

The conference was a three day event. Friday there was a welcoming party at Dr. Matthew Lombard’s home for the visiting and Temple students and discussants. On Saturday and Sunday students presented their papers. Overall, there were 15 panels whose topics ranged from Social Construction of Authority and Knowledge to Diversity Issues to The Future of the Internet.

From left to right: Blaire Doerre, Matthew Lobmard, Tom Streeter, Dean Greenberg, Christie Kelly, Lisa Holderman, and Selcan Kaynak.

The highlight of the conference was the keynote speaker, Dr. George Gerbner, the director of the Cultural Indicators project, founder of the Cultural Environmental Movement, and Dean Emeritus of the Annenberg School at the University of Pennsylvania. The topic of Dr. Gerbner talk was “V-chips, ratings, and other fairytales: The violence shuffle.” Dr. Sari Thomas, chair of the Mass Media and Communication program at Temple University, gave a moving introduction for Dr. Gerbner.

The conference was a success thanks to the panelists and discussants who participated in the weekend. It was also a very successful weekend for Temple and the MMC program. The support given by the faculty, students, and staff paid off. Cheryl and Jodi hope that the conference will continue, and it looks like it may, Rutgers is interested in hosting next year’s conference.

SCAT Graduate Program Update

In addition to the regular selection of graduate courses, there are a few new options available to MMC students in the Fall semester 1996.

Professor Norm Felsenthal will teach Ethical Standards and Responsibilities in Mass Communication (MMC 727/BTMM 727) which will explore the ethical and legal standards applicable to the mass media as well as the responsibilities of individuals and organizations involved in media production and transmission. In Comparative Systems (MMC 729/BTMM 632), Professor John Lent will compare the telecommunications, broadcasting, and mass media systems of the world.

Also offered: Media Criticism (MMC 612/BTMM 653) taught by Professor Barbie Zelizer, Mass Media Message Systems (BTMM 745/MMC 745) with Professor Sari Thomas, and a seminar in the journalism department with Professor David Womack titled Media and Presidential Election Politics (JPRA 802).


The SCAT Dean Search Committee has now completed all “first round” interviews.

The Committee interviewed 13 different candidates and is now in the process of selecting five or six candidates to visit Temple for “second round” meetings with SCAT faculty, staff, students, and the Provost. One of these candidates, Dr. Loren Ghiglione, visited Temple last Friday, March 29. Schedules of remaining visits will be announced as soon as they are confirmed.

We hope to conclude all interviews by May 10 and present or list of three nominees to President Liacouras by May 17. Hopefully, he will select and appoint a dean quickly and we will have a new SCAT dean in place by Sept. 1.

Questions? Call or E-mail Norm Felsenthal at 1-1630 or


Dominique Monolescu just started her Ph.D. Program. She graduated from Mackenzie University with a B.A. in Business (1983) and a B.A. in Special Education (1991). She received her M.A. from Temple University in Spring 1995. Together with Michelle Smith, she was able to observe and evaluate the videoconferencing system that Temple University adopted as part of its distance learning program. This study was supervised by Prof. Stewart and Dr. Catherine Schifter, and it is being submitted for publication this Spring.

Dominque Monolescu and Selcan Kaynak at the Second Annual Mid-Atlantic
Graduate Conference.


If you have recently or will soon present a paper, conduct a study, have something published, work as a media practitioner, etc. please complete the attached form and send it to us (or drop us a note, or e-mail message) so that we can include the information in the next edition of the newsletter.

Faculty Update

Tom Eveslage is a co-author of the newly published Mass Communication Law in Pennsylvania, a book from New Forums Press. He also has an essay on media ethics codes in the new textbook entitled Mass Communication in the Information Age. And on March 16 he was re-elected to a two-year term as vice-president of the Student Press Law Center Board of Directors.

Tom Gordon is presenting a paper at the upcoming ICA conference in May. The paper is co-authored with one of our Ph.D. graduates, Victor Viser. The paper deals with the diversity and types of imagery stimulated by different types of music. This research has also been accepted and will appear in the next issue of the Journal of Mental Imagery.

Priscilla Murphy is giving a paper on ?Chaos Theory as a Model for Managing Issues and Crises? at ICA in Chicago. The same paper has also been accepted in Public Relations Review. She also recently published: ?Reconciling the Preferences of Environmental Activists and Corporate Policymakers? (with Juliet Dee) in the Journal of Public Relations Research (Spring `96);?Using Judgment Analysis to Improve Consultant/Client Understanding? (with Michael Maynard) in the Journal of Applied Communication Research; and ?Using Judgement Analysis to Compare Advertising Agencies’ and Clients’ Campaign Values? (with Michael Maynard), forthcoming in the Journal of Advertising Research.

Concetta Stewart had the panel ?Beyond Access: Toward Gender Equity in Cyberspace? accepted for May’s ICA conference. Together with Dr.. Stella Shields (CIIR Associate) she will present a paper entitled ?Women and Men Communicating in Cyberspace: Do Listservs Offer New Possibilities for Communication Equity?? She also published the article ?Factors Influencing the Use of Voice Messaging Technology: Voice Mail Implementation in a Corporate Setting? with Carol Okolica (Dowling College) inCentral Business Review, January 1996. Prof. Stewart will be giving her second seminar in Singapore in July, ?Private Enterprise and Public Policy?, as part of Temple University’s and Singapore Telecommunications Academy’s joint diploma in Telecommunications.

Temple University’s Distance Learning Course

During the Spring Semester, Prof. Murphy taught the course ?Conflict and Crisis? utilizing the videoconferencing system at Temple University. She had 15 students at the Main Campus and 3 students in Harrisburg. She considered it a good platform for guest speakers, who often bring videos or slides. Prof. Murphy points out that this high-tech classroom lends itself well to broadcasting a/v materials. According to her, the concept of teleconferencing is a new technology that communication students should know something about, and that this course allowed students first-hand experience with it.

Student Update

Besides being a moderator for one of the panels in the Mid-Atlantic Graduate Student Conference, Donnalyn Pompper has accomplished a lot this year!!!!

Donnalyn Pompper accepted a full-time, tenure-track faculty position in the Department of English & Communication at Cabrini College in Radnor, PA. She will be presenting “On

the Logo as Corporate Identity in a Post-Fordism Flexible Accumulation Framework” at the Crossroads in Cultural Studies Conference sponsored by the Departments of Sociology and Social Psychology at the University of Tampere in Tampere, Finland during July 1-4, 1996.

She also served (with Alexis Pasqua and Jodi Linder) as a panelist for “But I’m not a Science Major!” sponsored by the College Media Advisers and the Columbia Scholastic Press Association at the 18th Annual Spring College Media Convention in New York City, during March 13-16, 1996.

She was selected as the 1995 winner of the $10,000 Scientific Measurements and Research Techniques grant, sponsored by the Institute for Public Relations Research & Education and Ketchum Public Relations New York. The grant program was instituted in 1991 to promote, foster, and assist in the development of new research in the public relations field. As the 1995 award winner, this proposed study was selected from many others submitted nationally by graduate students.

Donnalyn Pompper moderating at the 2nd Annual Mid-Atlantic Graduate Conference.

Last Summer, Donnalyn worked at the Ketchum Public Relations Research Department Offices, where she analyzed qualitative and quantitative research data and wrote reports for clients, including the Russian Federation. She also competed nationally with other graduate students (only 30 from across the country were selected) with an interest in classical liberalism and attended the INSTITUTE FOR HUMANE STUDIES Liberty & Society academic seminar at the College of Notre Dame (near San Francisco) from July 22-28, 1995.

Theresa Ditton was awarded a dissertation grant for the period January through August 1996. This grant has enabled her to purchase the costly equipment necessary for her dissertation which she will have finished running by May, 1996. This grant is a university wide competition. Theresa’s dissertation is titled “The Unintentional Blending of Mediated and Direct Experience: The Role of Enhanced Versus Limited Presentation Technologies”.

Her dissertation chair is Matthew Lombard, the other committee members are Tom Gordon and Professor James Hunt in the Department of Marketing in the School of Business.

Theresa will present the theory part of her dissertation at ICA’s annual conference in Chicago this May to the Communication and Technology Division in a panel titled the “Top Three Student Papers”. This paper was titled “The Unintentional Blending of Mediated and Direct Experience: The Role of Enhanced Presentation Technologies.”

Janis Overlock has been awarded a Fulbright for a nine-month study on the lack of investigative journalism in Hungary, and whether it has any effect on democracy building. She is affiliated with the Media Studies Group of Eotvos Lorand University in Budapest.

She was recently asked to be on the Board of Advisors to the Budapest University of Economic Sciences Journalism Program. Lastly, she is working on a book chapter on the East European Media struggles, to be published in “Culture Wars”, edited by George Gerbner.

Ron Bishop, Ph.D. candidate (from way back) and an instructor at Drexel University is a faculty advisor to Drexel’s chapter of the Public Relations Student Society of America (PRSSA). They recently won a Frederick Teahan (one of the founders of PRSSA) award for community service. Also, they put together PR strategies and an overall publicity plan for the People’s Emergency Center, a West Philadelphia non-profit organization. Ron also recently completed a chapter on cable television for an upcoming textbook on mass media and society edited by Alan Wells and Temple Ph.D. (and current Drexel professor) Ernie Hakanen.

Sherrie Madia presented two papers at the AEJMC Graduate Student Conference, entitled, “Technological Equity: Glass Ceilings in Cyberspace?” and “Net Worth: Real-Life Implications of a Digital World.” The former will be published as part of a series on gender at the Middle East Technical University in Ankara, Turkey.

Sherrie is working on a dissertation proposal tentatively titled, “The Commodification of Global News: Access, Democracy and Consumerism.” Her committee chair is Concetta Stewart.

Mary Pileggi will be presenting a paper entitled ?’Last Tango in Paris:’ Discourses Dancing? to the Pop Culture Interest group at ICA in Chicago. Using Foucault, she looks at how truth and power/knowledge and the discourses of sexuality circulate within and around the film.

Judi Puritz is presenting a paper entitled “Television Networks Online: Eliciting Feedback and Constructing the Audience in Cyberspace” at the International Communication Association conference in May.

Keith Brand and Nandini Sen will present a paper on gender differences among listserv users, as part of Dr. Stewart’s panel for the ICA conference titled ?Beyond Access: Toward Gender Equity in Cyberspace.?

A paper titled “Toward a Mass Communication Core Literature” by Matthew Lombard, Selcan Kaynak, Jodi Linder, Sherrie Media, Alexis Pasqua, Donnalyn Pompper, and Alex Vallei will be presented in the Mass Communication division at the upcoming conference of the International Communication Association. George Gerbner will be the discussant.

Cheryl Campanella will present a paper she wrote with Matthew Lombard called “Uses and Gratifications in the Communication Classroom” at the upcoming ICA convention. The paper describes a technique for teaching students about uses and gratifications that involves an in-class replication of a classic study by Katz, Gurevitch and Haas (1973).

A paper that represents part of a larger content analysis project currently underway will be presented in the Information Systems division at the ICA conference in May in Chicago. The paper is “The State of the Medium: A Content Analysis of Television Form” by Matthew Lombard, Cheryl Campanella, Jodi Linder, Jennifer Snyder, Theresa Ditton, Selcan Kaynak, Janine Pemrick, and Gina Steward.



If you are wondering what rewards await you after the trials of graduate school, take heart. You have achieved the ultimate, the terminal degree. There is no higher you can go; you can stop now. Completing the Ph.D. is like passing through a portal into another dimension, where 24 hours are enough for each day, and your world is not governed by your thesis.

What can you look forward to as a first-year assistant professor? Seeing faces that are familiar, but not remembering their names. Not knowing the answer to even the simplest questions about registration procedures. Having to check your campus map when you go anyplace new. Wondering what the students think about you. And strangest of all, trying to decipher the intricacies of departmental and school politics. In other words, holding your tongue to listen and learn exactly who can make your life heaven or hell.

Your day is filled with many small and large projects – meetings with students, quick trips to the library, forms that need filling, books to order, recommendations to write, and problems to fix. One day last week, I arrived at school at 10 AM for my 10:30 class. I’m ready; I was up until 11 PM the night before, reading the chapter and writing the lesson plans. So I take this time to pick up my mail, make phone calls, empty my briefcase of the unnecessary, make sure I have everything for class, talk briefly to a student handing in an assignment late, touch base with a colleague on a new course offering, and head to advertising class.

As much fun as the classroom is, it is not the only place for teaching. Students need help. They are young people – often making their own decisions for the first time, dealing with new problems, and facing the hurdle of that first job. If you seek a position as a teacher, be prepared to accept the role of advisor and mentor.

Surprisingly, teaching and preparing for class are not the big time consumers. On the day in question, I wrote a student recommendation for an internship, checked a student’s paper against her references, talked to A/V about my film class, proofread the ads for the campus newspaper, worked up a syllabus for the new class offering (which recently passed a faculty vote), talked with a student interested in my photography class, met with two students regarding methodology for their senior projects, and phoned participants of a panel on the U.N. Conference on Women held in China.

It was a satisfying day. I moved a few pieces of paper off my desk, got to know a few students better, prepared for two future classes, and moved other projects forward. It is not the relaxing job I had envisioned, but it is the rewarding job I (and you) had hoped. Get ready to step into the next dimension.


The editor of The Place Press, USA is accepting papers and research about US black press. The deadline for submission of materials is May 1, 1996. For further information, please contact Alice Tait at the Journalism Department, 034 Anspach, Central Michigan U., Pleasant, MI 48859, or call @ (517) 774-6603.


On Saturday January 27 the Psychophysiology Interest Group sponsored a trip to the new Sony 3-D IMAX theater in New York. A group of MM&C students, faculty, and friends braved rainy weather and saw the 60 minute film “Across the Sea of Time: New York 3-D” and then discussed the presentation over lunch. To watch the film, each viewer dons a special headset that provides an amazingly vivid 3-D effect as well as stereo sound that corresponds to the viewer’s position in the theater.

The film features a number of spectacular views of New York; the experience was quite impressive. For information about the Psychophysiology Interest Group and its activities, contact Matthew Lombard (; 204-7182).


From: Nandini Sen <>

Subject: you are famous

…and like all famous people, you must submit to being interviewed.

Hi! This is Nandini from BTMM, requesting you to share your views with the readers of the MM&C Newsletter.

Why the three of you in particular? Well, because you are at the finishing stages, and we would like to know what challenges you have faced and are facing (including pesky eager-beavers wanting interviews).

  1. What stage of the dissertation are you in right now? Is it fun?
  2. What do you count as your contributions to the department (including individual honors you have received)?
  3. What items on your resume will help you most in getting your first position?
  4. Were there any personal challenges you overcame to get this far?
  5. What was the hardest part about the whole Ph.D. experience?
  6. What made you pick the dissertation topic that you are working on?

Aruna Rao

I’m at the stage of doing my analysis for the dissertation, and no, its not very hard, but boy, do you need to be motivated. The hard part was writing a proposal, because you have very little idea about practical limitations of time, money, effort, and you need to make your ideas concrete. The most fun I had was collecting data, it was great running off on tangents, actually doing what I seek out to do. In terms of the job hunt, I’m assuming publications, and work and teaching experience are going to have the most impact. Getting here was hard for me, because my father was ill last year, and I had to go back to India to spend time with him. Even now, its hard to reconcile my being here, while he’s so far away, I guess its the guilt that a lot of foreign students have to deal with. I hope to be done in the summer I have my fingers crossed.

Lisa Holderman

  1. I am currently ABD – I’m collecting data (coding popular talk shows) which is a bit tedious, but hopefully worth it.
  2. In addition to regular grad assistantship duties (assisting Sari Thomas and Priscilla Murphy) I have also taught 2 courses for the department.
  3. My strength will probably be teaching experience. I have taught both in my Master’s Program at the University of Delaware and here at Temple as well. While I am lacking in publications, I do have several conference papers presented – one in particular (co-authored with Mary Pileggi, Betsi Grabe, and Michelle DeMontigny) won 2nd place in a student paper competition at the last AEJMC conference.
  4. Just overcoming my laziness and tendency to procrastinate.
  5. Cramming to get my dissertation proposal and preliminary exams done to meet a deadline. Do NOT do this – try to keep on top of things.
  6. Working under Sari Thomas made me very interested in what stories are told in the media and how these stories work to maintain our existing social structure. She got me hooked on the idea that intelligence and expertise are denigrated in our culture in order to maintain the status quo (that is, if being smart is uncool, most people will stay dumb and in their current social stratum). In order to view this, my dissertation looks at experts on popular talk shows to see how expertise and intelligence are treated.

Theresa Ditton

  1. I am almost done collecting data, which I have been doing since Feb. 19th. I will be finished data collection on April 12th! Since I am doing an experiment the data collection stage is time consuming because it requires that I personally run 80 subjects through two hour long sessions.The nature of the experiment requires that I depend on many people for data collection (students, professors, fellow grad students, equipment rental agencies). However, I am having a fun time because everyday I get to do something in which I am very interested. To be able to focus almost entirely on your dissertation is a luxury, but sometimes it is a bit lonely so I appreciate when people come to visit me.
  2. In my C.V. I mention my Graduate Assistantships, an Outstanding Teaching Assistant award I received from the Instructional and Development Division of ICA and the Temple Dissertation Fellowship.
  3. In general published articles especially those individually authored will be the most helpful, although group authored or co-authored papers/research will also be helpful (I currently have 3 group papers submitted for publication but haven’t received word yet and plan to submit my dissertation for publication as soon as it is finished).Next will be conference papers submitted to competitive organizations (e.g., ICA, AEJMC and SCA), especially those individually authored. It helps if your conference papers have received Top Paper Awards (two of the ones I have on my C.V. have).

    Teaching experience is always a plus but will matter more if the institution to which you are applying is teaching oriented. I guess the only other thing I think will help me is my well designed cover letter. I think a good cover letter is essential because it allows the committee to see a little bit about your personality.

  4. Yes. My personal challenge was learning to work effectively in groups. I had to learn not to impose my standards on others and to respect others work styles.
  5. The hardest thing for me was understanding no matter how much I planned or prepared that ultimately certain problems would arise that I could not have anticipated. A few times my timeline didn’t work out as I had planned and I found that frustrating. The dissertation process has been a tutorial on how to “roll with the punches.” An example of unforeseen and unavoidable problems is something like losing a committee member (I lost one at the proposal stage).
  6. I think my topic was a natural extension of my interests in the psychological processing of mass media. I came to Temple interested in cognitive styles and memory and how mass media might impact both of these. I am fortunate to have participated in several research projects with Matthew Lombard. I was able to apply what I learned from those research projects to my own interests.I also drew on what I learned from my course-work in communication and cognitive psychology. So I wouldn’t really say I ‘picked” a topic — it was a very natural process.

    My advice to others is don’t pick a topic too soon because gaining your Ph.D. is a process and you don’t want to get narrowed too soon. Certainly don’t choose a piece of dissertation research about which you do not feel passionate or you won’t enjoy the dissertation process to the fullest.


The Graduate School Office in Carnell Hall (5th Floor) maintains a listing of administrative assistantships available to graduate students who are not funded through their department or program. These assistantships carry a stipend similar to that of teaching and research assistantships, as well as tuition remission. Stop by the Graduate School to obtain a copy of this listing, or call 204-1380.


Temple offers three services which assist graduate students in locating funding outside of the University. CASHE, College Aid Sources for Higher Education, provides a listing of fellowships, scholarships and grants available to students, based on factors such as field of study, age, ethnic origin, professional background, hobbies and interests. The cost is $5 for Temple students, $25 for non-Temple students. The necessary forms are available through the Financial Aid Office, Conwell Hall, 2nd Floor. Tel: (215) 204-1458.

Two similar services, SPIN (Sponsored Projects Information Network) and IRIS (Illinois Research Information System), are also available through the Office of the Vice Provost for Research, 406 University Services Building. Contact Ruth Smith at (215) 204-7460 for access to these databases.


If you know of any scholarships or other funding sources (even short-term job possibilities), please drop us a line and we will include the information in future editions of the newsletter.

The College of Communication of the University of Alabama announces an Endowed Southern Progress Corporation Doctoral Research Assistantship, beginning in September 1996. The successful applicant for this position will receive a $10,000 annual academic year stipend on a three-year basis, plus tuition and fee waivers, and a paid summer internship with the Southern Progress Corporation, a subsidiary of Time Warner, Inc. For information, contact Jennings Bryant, Director, or Bill Gozenbach, Associate Director for Applied Research, Institute for Communication Research, College of Communication, The University of Alabama, P.O. Box 870172, Tuscaloosa, AL 35487-0172. Tel: (205) 348-1235.


Throughout the Spring Semester, Blitman Reading Room, on the third floor of Annenberg Hall, has been open for regular hours.

They are as follows:

Monday11:00 a.m. to 4:00 p.m.
Tuesday3:00 p.m. to 5:00 p.m.
Wednesday10:00 a.m. to 5:30 p.m.
Thursday10:00 a.m. to 5:30 p.m.
Friday9:00 a.m. to 2:30 p.m.

At Blitman, students have access to communication journals and magazines, reference materials, and books.

Since June of 1995, the librarian has been on sick leave. Since then, Blitman has been staffed by graduate students. Unfortunately, the former librarian’s extensive knowledge of the materials in Blitman left with him.

The graduate assistants who staff the library need students to lend their patience and their help in putting away any material that they use.


To be able to send and receive e-mail about MM&C courses and schedules; student, faculty and alumni/ae activities; funding and research opportunities; as well as social events, subscribe to the MM&C listserv (MMC@VM.TEMPLE.EDU), if you have not done so.

To subscribe from an IBM account, go to the “Ready;” prompt and type: “Tell listserv sub mmc <First name> <Last name>”.

To subscribe from an astro account or another system, send an e-mail message to In the body of the message, type: “sub mmc <First name> <Last name>”. For more information, contact Matthew Lombard at (215) 204-7182, or via e-mail at LOMBARD@VM.TEMPLE.EDU.

The listserv was established last Fall and now over 70 MM&C students, faculty, staff, alumnae/i, and others use it to distribute news, discuss topics of interest, share information, answer questions, and solve problems.


Please note that additional information about these and other professional communication organizations, including membership application forms, can be found in the MM&C Information Bank.


The Association for Education in Journalism and Mass Communication (AEJMC) was founded in 1912 and has well over 3,000 members. The organization seeks “to promote the highest standards for education in journalism and mass communication, to encourage the implementation of a multicultural society in the classroom and curriculum, and to defend and maintain freedom of expression in day-to-day living.”

Annual meetings are held each August. In 1996, the meeting will be in Anaheim, CA, August 10-13. In1997, it will be held in Chicago, and in 1998, in Baltimore. The deadline for paper and panel sub-missions each year is in April. Members receive issues of Journalism Quarterly, Journalism Educator Journalism Monographs, the Journalism Directory and AEJMC News. Basic student membership is $30 per year. You can access AEJMC on the Web at


The Broadcast Education Association was established in 1955 to promote better understandings and working relationships between the college and university faculties who teach communications and the broadcasters who ultimately employ their graduates.

For 37 years, BEA has sought to bring the academic and the professional worlds together. BEA’s orientation is toward exploring new trends, ideas and opportunities in broadcasting and broadcasting education. Members receive the quarterly publication, Journal of Broadcast & Electronic Media, Feedback (BEA’s member communicator), and the BEA Membership Directory. Basic student membership is $30 per year. You can reach BEA on the Web at


The Eastern Communication Association focuses on a variety of subjects pertaining to human communication including intercultural, political, instructional, relational and organizational communication, and the study of influence, media effects and discourse in communication. Since June 1995, ECA has begun publishing Communication Research Reports on a biannual basis. Subscription cost (which includes ECA membership) is $35 per year. Regular membership to ECA includes a subscription to Communication Quarterly. Student membership is $15 per year.


The International Communication Association (ICA), founded in 1950, now has over 2,200 members. ICA promotes “the systematic study of communication theories, processes, and skills.” Annual conferences are generally held over Memorial Day weekend. The 1996 conference will be held in Chicago, May 23-27. The 1997 meeting will be in Montreal, Canada, and the 1998 meeting will take place in Jerusalem, Israel.

Paper and panel submissions are due each November 1 for the following year’s conference. Membership includes issues of Human Communication Research, Communication Theory, Journal of Communication, the ICA Newsletter, inclusion in one division, and a preliminary program. Basic student membership is $40 per year. You can reach ICA via e-mail at ICAHDQ@UTS.CC.UTEXAS.EDU.


The Speech Communication Association (SCA) was established in 1914 and has over 3,000 members. It is organized to “promote study, criticism, research, teaching, and application of the artistic, humanistic, and scientific principles of communication.”

Annual meetings are held the weekend before Thanksgiving. The theme of the 1995 meeting, to be held in San Antonio, TX, November 18-21, is “Unifying Research and Teaching.” The 1996 meeting will be held in San Diego, CA. Members receive their choice of one journal (Journal of Applied Communication Research, Critical Studies in Mass Communication, Quarterly Journal of Speech Communication Education, Text Performance Quarterly, or Communication Monographs), The Spectra Newsletter, and the annual directory. Student membership for one year is $35.


Cheryl Campanella is engaged to Enda Bracken. The wedding is set for September, 1996, and will be held in Buffalo.

Judi Puritz and Patrick Cook will be married in North Carolina on July 6, 1996.


The Graduate School offers workshops on dissertation writing and formatting throughout each semester. For information about the workshops, contact Marge in the Graduate School Office in Carnell Hall at (215) 204-1383.

Temple’s Computer Services offers a number of short computer seminars on a variety of applications. These seminars are an excellent way to become familiarized with basic applications in MacIntosh, IBM/DOS, Windows, Unix systems and international networks, including BITnet and Internet. There are seminars being offered in statistical/research applications including SPSS and SAS statistical packages. In addition, in the Fall, a variety of seminars will be held to help you improve your WWW abilities.

For a full catalog of seminar listings, registration information and tips on a range of computer

applications, see the latest edition of Bits & PCs, the Computer Services newsletter, available on the ground floor of the Computer Activity Building, or call (215) 204-5555. Soon, all this information will also be available through Temple’s home page!!!


The MM&C Information Bank is a collection of information for MM&C students and faculty, which includes promotional materials from publishers on the latest books, textbooks and journals in a variety of areas of communication including: Information and membership applications for a number of professional communication organizations; several useful books and handbooks about the dissertation and publishing processes; workbooks on writing resumes and cover letters; a sample listing of questions asked in job interviews; criteria for evaluating academic jobs; and listings of local colleges and universities with communication departments.

The collection is housed in one of the black file cabinets in the corner lobby area outside the offices of Professors Compaine and Zelizer on the second floor of Tomlinson Hall. The file drawer is labeled “INFORMATION BANK.”


Below is a listing of current positions available. For complete information on these employment opportunities (except Colorado State University), please see the August 1995 edition of the ICA Newsletter, and the September 1995 edition of the SCA’s Spectra newsletter.

For similar listings, see the current communication organization newsletters in the Information Bank or call Diane Johnson at the Graduate Office.

University of Washington, School of Communication. Assistant professor, tenure-track appointment, to teach undergraduate and graduated courses in mass communications, conduct research, and direct graduate students at the masters and doctoral level.

Applicants should contact Prof. Don R. Pember, Search Committee, School of Communications 353740, University of Washington, Seattle, WA 98195.

University of Michigan, Department of Communication Studies. Seeks up to five visiting faculty to teach in the 1996-1997 academic year. Teaching opportunities include four areas: Media Systems (courses in media economics, comparative media systems, law and policy, media professionals), Processes of Mediated Communication (courses in social influence and persuasion, media use and reception, information processing, communication technologies), Media, Culture, and Society (courses in cultural theories of communication, mass communication and identity), and Media Effects (courses in public communication campaigns, children and the media, mass communication and public opinion, or media and politics).

For further information, please contact the Visiting Search Committee, Department of Communication Studies, 2020 Frieze Building, University of Michigan, Ann Arbor, MI 48109-1285.

San Diego State University, Communication. Full professor tenure-track position to serve as Director of newly formed School of Communication with programs in communication, journalism, and television, film, and new media production. Please send direct inquiries materials to Peter Andersen, School Directorship Search Committee, PSFA 212, San Diego State University, San Diego, CA 92182-4512.

University of Illinois, political economy of communication. To teach graduate courses in your speciality, and undergraduate courses in the economic aspects of communication and in broadcast history and regulation. Apply to Howard Maclay, Chair, Search Committee, Institute of Communication Research, College of Communications, University of Illinois, 505 E. Armory Avenue, Room 222B, Champaign, IL 61820, or call @ (217) 333-1549.


If you would like a copy of a previous edition of the MM&C Newsletter, or additional copies of this edition, please call (215) 204-5181 and leave your name and mailing address.


Ron Bishop is working on a narrative analysis of articles about eating disorders in women’s magazines (i.e. Vogue). He conducted a similar study recently on television commercials for diet products. Ron also submitted a paper for presentation in August at the AEJMC conference; the paper is about the role of newspapers and radio in generating anti-Japanese sentiment during the period between Pearl Harbor and the internment of Japanese-Americans.

MM&C alumnus Betsi Grabe‘s paper, “The South African Broadcasting Corporation’s Coverage of the 1987 and 1989 Elections: The Matter of Visual Bias” will be published in the May 1996 issue of the Journal of Broadcasting and Electronic Media. Betsi received a short term (one month) faculty exchange fellowship from Indiana University’s International Programs Office. During this Summer she will teach at the University of the Witwatersrand in Johannesburg and prepare for a study on the next general election in South Africa. And Betsi received a research grant from The Bureau of Media Research in the School of Journalism at Indiana University for a study that will expand on her dissertation by examining differences in the content and form of tabloid and traditional news magazine programs.

Katherine Fry, another MM&C alumnus, is examining TV news coverage of the great flood of 1993. This summer she’ll travel to three cities in the midwest to examine local footage and interview news personnel about how they covered the flood and their perceptions of local vs. national network coverage. Katherine is interested in 1) the construction of nature (particularly natural disaster) on television news, and 2) the construction of the midwest in news and in popular discourse of the nation.

Matthew Lombard, Cheryl Campanella, Jodi Linder, Jennifer Snyder,Theresa Ditton, Selcan Kaynak, and Janine Pemrick are conducting a large content analysis of the structural features of television. The group is helping Professor Klaus Krippendorff at the University of Pennsylvania test a new Windows-based computer program that calculates Krippendorff’s alpha, a respected but difficult to calculate measure of intercoder reliability.

Matthew Lombard and Theresa Ditton are writing an article that explicates and review literature relevant to the concept of “presence” for a special issue of the Journal of Computer-Mediated Communication.

Matthew Lombard and Nandini Sen are preparing to conduct an experiment that extends research suggesting that people tend to respond to computers as social entities. The study will examine users’ responses to different versions of a computer program that each exhibit a different social style (combinations of assertiveness and emotiveness). Results could have important implications for the design of user interfaces for a variety of computer and computer-related technologies.

Matthew Lombard, Cheryl Campanella, and Theresa Ditton are planning a follow-up study to earlier work on the effects of presentational features of television, and specifically screen size, by examining a variety of viewer responses to television news.


The Spring 1996 Colloquium Party will be held on Friday, April 26, at 6:30 p.m. at the home of Alexis Pasqua (XXXX Arnold Street; (215) 843-XXXX. Please bring your favorite beverage.

And if you’ve got a specialty dish you’d like to bring, please talk to the Colloquium Party planners. For details, and to R.S.V.P. (confirmations only), contact Professor Concetta Stewart at (215) 204-5181.


Exit 32 off of 76
Kelly Drive to 2nd light
Left turn onto Midvale
Right turn onto Arnold

Exit Ridge/Kelly off of Route 1
Right turn onto Ridge
Right turn onto Midvale
Right turn onto Arnold

East Falls stop on Septa’s R-6
Parking on Midvale

The World Wide Web


Below are some communications sites available on the World Wide Web. Many of these sites will connect you to other sites worth exploring. Be aware that some addresses are subject to change.

Temple University School of Communication and Theater

Visit the SCAT home page for a link to our own MM&C Web site. If you have any suggestions for further developing our site, or if you would like to help (no experience necessary), e-mail Judi Puritz at

Internet Resources for Media Studies

Check out this site maintained by the University of Colorado.

Communication and Mass Media Resources

This University of Florida site features links, reviews and resources for communication scholars.

Freedon Forum
(http://www199.72.48.16/Freedom Forum/)

Forum for dicussion of free press and free speech issues.

Ethics of the Internet

Information from a conference organized by UC-Berkeley on ethics,access, democracy and the Internet.

Poynter Institute for Media Studies

A large WWW source for journalism studies.

Congressional Quarterly-American Voter `96

Provides access to political and legislative data.

Other interesting sites:

Communication Resources on the Web

National Public Radio

Qualitative Data Analysis

Social Science Virtual Library

The Southern States Communication Association

American Communication Association

The Media and Communications Studies Page


(A very good tip from the previous issue!!!)

If you do not have access to electronic mail (e-mail), you’re missing something important. Many members of the MM&C community use e-mail to communicate quickly and efficiently with each other and with friends and colleagues across the country and around the world (at no cost!). To supplement the newsletter, they have begun to use e-mail to distribute announcements of funding opportunities, speakers coming to Temple and more. It’s also a good way for you to tell us about your latest activities and accomplishments, so the information can be published in our next edition.

Getting and using an account is easy. Simply contact Computer Services at (215) 204-8527 for information on obtaining a computer account.

Below is our most up-to-date listing of faculty and student e-mail addresses. Please send corrections and additions to Concetta Stewart.

For Astro accounts always type:; For IBM accounts always

Ph.D. Students/Alumni

Sauleh AlaswadALASWAD
Irene BerkowitzIRENEB
Keith BrandKBPHD
Cheryl CampanellaCAMPCM
Rosalind CorvalanV1833G
Paul D’AngeloV1859G
Theresa DittonDITTON
Chuck ElliottELLIOTT@
Michelle DeMontigny102646.2570@
Brian FeeneyBFEENEY
Katherine FryKFRBC@
Betsi GrabeMGRABE@
Beth HallerBAH17@
Barbara HanleyBHANLEY@
Luis HernandezLUIS3896
Lisa HoldermanLISAH
Daiwon HyunDAIWON
Susan KahlenbergSKAHLENB
Selcan KaynakSELCAN
Christie KellyCHRISTIE
Carolyn KitchCKITCH
Robin LarsenV2105G
Arthur Lizie, Jr. LIZIE
Sherrie MadiaSMADIA
Dominique MonolescuDOMINIQ
Kathleen S O’DowdV1815G
Rei OkamotoREI
Janis OverlockOVERLOCK
Alexis PasquaPASQUA
Mary PileggiMARYP
Donnalyn PompperDONNALYN
Judi PuritzJUDIP
Aruna RaoRAO
Robert ReichREICH@
Maria Santana112793
Chyun-Fong ShiTAIWAN
Jennifer SnyderMAUREEN
Richard StewartV1893G
Victor ViserV1870G

Faculty and Staff

Thomas EveslageEVESLAGE
Thomas GordonV6455E
Matthew LombardLOMBARD
Priscilla MurphyMURPHYP
Bob Roberts
(Blitman Library)
Concetta StewartCSTEWART.
Thomas StreeterSTREETER
Paul SwannPSWANN
Sari ThomasSARI
David WomackWOMACK


Changing your E-mail address? Please let us know!