Alumni of the SMC Media Studies and Production program are innovative audio and video producers, leaders in emergent media, and critical thinkers and scholars. They work at major corporations and media outlets, garner a variety of prestigious awards, pursue advanced degrees and conduct insightful research.
Steve Baskerville ’72
Steve Baskerville has been CBS2’s meteorologist since 1987. Before moving to Chicago he hosted a children’s show filmed in Philadelphia that aired in several major markets across the country; a handful of specials geared toward teenagers; and segments for AM/PM, a daytime show in Philadelphia hosted by Maury Povich.
Maureen Clark ’81
Before moving to Anchorage, Alaska, Maureen Clark was a writer for CBS News, including CBS Evening News and CBS Morning News. And when she felt the pull to leave the Lower 48 for Anchorage, she followed her gut. While in Alaska, Clark has worked for Alaska Public Radio Network, Associated Press, and U.S. Fish and Wildlife. She is now a public affairs specialist at the Bureau of Land Management.
Andy Horrow ’89
Andy Horrow is chief marketing officer of Wholesome Tea, but that’s not the first beverage he’s marketed. A few years after graduating from Temple, Horrow went to work at Porter Novelli, a public relations agency in Chicago. There he worked intimately with sports industry accounts, including Gatorade.
From Gatorade Horrow joined PepsiCo, where he worked as the flavor portfolio global marketing director responsible for the international growth of 7Up and Mountain Dew. He was promoted to chief marketing director of PepsiCo’s Tropicana brand and led the launch of Trop50. In 2011 Harrow joined Mike’s Hard Lemonade, where he oversaw the company’s growth plans via brand strategy, advertising and innovation.
Sheri Lynch ’85
Every day from 6 to 10 a.m., Sheri Lynch’s voice resonates across the country: She’s the award-winning co-host of the Bob & Sheri Show, based in Charlotte, North Carolina, and nationally syndicated on more than 40 other stations. Lynch is also the author of Be Happy Or I’ll Scream! My Deranged Quest for the Perfect Husband, Family and Life (St. Martin’s Press, 2006) and Hello, My Name is Mommy (St. Martin’s Griffin, 2004).
Mark Pokedoff ’84
Mark Pokedoff was among approximately 2,300 NBC broadcasters who descended on Sochi’s Olympic Village in 2014. It was his fifth Olympic Games in a row, and he handled the opening and closing ceremonies and the hockey broadcasts for the NBC Universal family of networks: CNBC, MSNBC, NBC, nbcolympics.com, NBCSN and USA. As a freelance EVS operator (who receives video from cameras covering the event and quickly assembles highlights, montages and replays), Pokedoff has also worked nearly every major sporting event from the Super Bowl to Wimbledon, and for networks including CBS, Comcast Sports Group, ESPN, NBC and The Golf Channel.
Kevin Negandhi, ’98
Before he landed his current position as host of ESPN’s SportsCenter, Kevin Negandhi got his career off to a running start by completing five internships while at Temple. And after graduation, he left the fourth largest media market of Philadelphia to become an anchor and a reporter in Kirksville, Missouri. Later on in his career, he was sports director of WWSB/ABC 7 in Sarasota, Florida, when in 2007 he auditioned for and won his place behind the SportsCenter desk. Negandhi was also Temple University’s 2015 Commencement speaker. Read more about Negandhi’s career in Temple magazine.
Larry Rosen, ’84
Larry Rosen is vice president of broadcasting for the Baltimore Ravens. He is also responsible for five TV shows per week—one of which he hosts—that air on Comcast SportsNet during football season. Rosen also covered sports as executive director at PRISM in Philadelphia from 1983 to 1999. He joined the Ravens in 2000—just in time to earn a Super Bowl ring.
Andrew Orth, ’85
After graduation, Andrew Orth accepted a position as a video editor at Chiat Day, the ad agency responsible for Apple’s groundbreaking “1984” commercial. But he quickly discovered that the work didn’t suit him: He spent the majority of his time in a small editing room and didn’t have much time to tend to his true passion, photography.
So when a friend contacted him with an opportunity to shoot the fashion scene in Milan, Orth couldn’t turn it down. In only a few years, he became known as one of the scene’s top photographers. Orth soon moved into celebrity and Hollywood photography; his first big break was a shoot with Mike Newell, director of Harry Potter and the Goblet of Fire and Donnie Brasco, for Venice magazine. Soon he was in demand. Exhibits of his work, Engaging Hollywood and Directing Hollywood—the latter for which Orth turned the camera on some of Hollywood’s top directors—were shown at the Reading Public Museum in 2007 and 2011 respectively.
Jeff Skversky, ’01
A die-hard Philadelphia sports fan, Jeff Skversky fulfilled a dream when he first appeared on Action News—a job for which he felt he was born. A 6ABC sportscaster since 2009, Skversky arrived there well-versed in the history of the Phillies and the Eagles and ready to enter the living rooms of sports fans across the Delaware Valley.
While still at Temple, Skversky interned at Comcast SportsNet and 6ABC. And though his first job fell through soon after he moved south to Macon, Georgia, for it, Skversky bounced back with work at the NBC station in Atlantic City, New Jersey. After working in Syracuse, New York, and St. Louis, Missouri, and doing freelance work for Fox29 in Philadelphia and for stations in Washington, D.C., and Baltimore, Skversky was hired at Channel 6.