Job: Co-host, Bob and Sheri Show
SMC degree: Bachelor of Arts, Radio Television and Film, 1985
Current city: Charlotte, N.C.
A piece of advice: “If you want to work in media and communication at any level the most important thing is a well-read, well-schooled, curious mind. The technology will change so rapidly out from under you, the financial environment will shift so dramatically by forces you can’t control. The only real property that you own that makes you special and distinctive is what’s between your ears.”
Sheri Lynch is the award-winning co-host of nationally syndicated Bob and Sheri Show. From 6 to 10 a.m. every day, her voice resonates across the country.
“It’s the easiest four hours of my day,” she says.
However, before she spoke to the masses, she walked the halls of Annenberg and roamed the stacks of Paley Library.
“I had a fantastic time as an undergraduate at Temple. The school had so much to offer. I was a really curious kid and I loved school,” she says.
She became the first person and is still the only woman in her family to graduate from college.
After Temple, she was offered a job on a movie shooting in Wilmington, N.C. She then went on to produce commercials for radio stations, which is how she met her current co-host, Bob Lacey.
He invited her as a guest on his show to talk about television production and then offered her a job co-hosting a new radio show.
“I said ‘Get out of here, I won’t be good at that!’” she admits. “I figured I would get fired in a month because I was so clueless.”
Despite her initial hesitance, it became clear that she had a natural gift for radio.
“I didn’t put up a front, I didn’t adopt a persona, I didn’t try to be somebody on the radio and I did my thing. In that medium authenticity resonates,” she says. “My radio career was this blind date that I didn’t want to go on and within ten minutes I was head over heels in love.”
After 21 years in radio, she’s had the opportunity to watch the industry change and has weathered every economic storm and digital advance.
“When you’re working against a backdrop of so many markets, if you don’t evolve you don’t survive,” she says.
Connecting through tragedy
One of the most challenging moments of Lynch’s career was when she was on-air live during 9/11. Each unpredictable moment was heightened by the anxious listeners on the other side of the microphone.
“We were their link to this breaking horrific tragedy. I never felt the weight of being a broadcast professional so acutely until that day,” she says. “It was so important to not get that wrong because we knew people were depending on us.”
She spent that entire day on-air, becoming a link between the tragic events and the people who relied on her for more than updates but comfort. It’s a bond Lynch feels is irreplaceable.
“People flock to the radio because it’s one human voice speaking into your ear and I don’t think anything will ever trump that,” she says. “Will it look different? Yeah. Will it be monetized differently? Absolutely. But is it going to go away? I don’t think so.”
And since radio most likely has a future, Lynch emphasizes that broadcasters must remain informed about the world around them.
“As communicators, we’re held to a higher standard than the general public it’s not enough for us to know what’s happening now,” she says. “We need to understand what’s happening now in context of what happened before.”
Now, the author of two books: Be Happy Or I’ll Scream! and Hello, My Name is Mommy, publications that describe the “challenges of motherhood and how worthwhile it is,” Lynch has only reached surface of her career.
Recently, she received a master’s in social work with a concentration in clinical mental health from Winthrop University in North Carolina. She plans to implement her new-found knowledge in future broadcasting projects.
-Story by Sofiya Ballin