Undergraduate Concentrations and Minors

In class






Organizational Leadership Concentration

Woman smiling

Tracey Weiss, Sequence Head
Office Phone: 215-204-9457
Email: traceyw@temple.edu

The Organizational Leadership concentration gives students the skills and training necessary to lead different types of organizational settings, including for-profit and non-profit organizations. The principles and theories students learn in this concentration can be applied to various working environments such as marketing teams, human resource management, fundraising initiatives, multinational sales, corporate product placement, or start-up strategic planning. Students studying leadership will learn not only how to set organizational objectives, but also achieve goals effectively.

Students in this concentration develop their abilities to

      • Understand critical organizational processes
      • Build effective teams
      • Organize and lead groups and organizations
      • Manage conflicts
      • Lead organizational change
      • Understand the impact of technology on groups and organizations

The concentration in Organizational Leadership prepares students for careers in

        • Administration
        • Communication consulting
        • Politics
        • Management
        • Human resources
        • Business and public policy
        • Training and development
Concentration Required Courses


Rhetoric and Public Advocacy

Jason Del Gandio

Jason del Gandio, Sequence Head
Office Phone: 215-204-9456
Email: jdel@temple.edu

The Rhetoric and Public Advocacy (RPA) concentration helps students think strategically about social change.  Students learn how to advocate for personal and political beliefs, create persuasive messages for specific audiences, critically analyze public discourse, and develop a sense of engaged, democratic citizenship.  The RPA program prepares students for careers in politics, government, law, campaign management, grassroots activism, community organizing, social movements, speech writing, social media management, and nonprofit lobbying.  The intellectual rigor of the RPA program also prepares students who are interested in graduate-level work—law school, public affairs, social work, public administration.

Students in this concentration develop the ability to

            • Advocate for one’s personal, political, and/or organizational goals
            • Analyze various forms of private and public communication
            • Create, organize, and deliver messages that inform, persuade and inspire
            • Develop strategies for communicating with diverse target audiences
            • Understand the communication strategies of nonprofits, social movements, businesses and the government
            • Critically engage issues of social justice, cultural identity, and ethical communication
            • Develop a sense of engaged and democratic citizenship

The concentration in Rhetoric and Public Advocacy prepares students for the following positions

            • Speech Writer
            • Campaign Manager
            • Social Media Manager
            • Grassroots Activist and Community Organizer
            • Social Movement Leader
            • Politician or Political Consultant
            • Government Spokesperson and Liaison
            • Lawyer, Judge, and Legal Assistant
            • Political or Nonprofit Lobbyist
            • Cultural Critic and Media Analyst
Concentration Required Courses


Public Relations Concentration

Gregg Feistman headshot

Gregg Feistman, Sequence Head
Office Phone: 215-204-0532
Email: greggf@temple.edu

The Public Relations concentration focuses on how organizations establish productive relationships with different audiences, including employees, media, customers, and the community. Students in this concentration will learn theories of communication related to the practice of public relations and skills of writing, speaking and critical thinking, which are basic foundations for becoming a PR professional. Students also study various other responsibilities of public relations professionals such as why and how to properly communicate messages, develop and execute strategic communication campaigns, and design and present messages to inform and persuade target audiences.

Students in this concentration develop abilities to

            • Write, speak, and think critically
            • Understand the why and how of communicating
            • Analyze current issues and audience attitudes
            • Determine and develop communication strategies and messages
            • Create and execute strategic communication campaigns
            • Design and present messages that inform and persuade targeted publics

The concentration in Public Relations prepares students for careers in

            • Media relations and special events
            • Health communication
            • Political advocacy
            • Travel and tourism
            • Philanthropy and the arts
            • Marketing support
            • Crisis communication
            • Employee communication
            • Community relations
            • Corporate sponsorships
Concentration Required Courses


General Sequence

Lance Holbert headshot

Lance Holbert, Chair and Sequence Head
Office Phone: 215-204-3152
Email: r.lance.holbert@temple.edu

The General Sequence concentration allows students to design their own major from courses offered in the Organizational Leadership, Rhetoric and Public Advocacy, and Public Relations concentrations. This sequence focuses on the planning and implementation of strategic and ethical communication. This concentration affords students an opportunity to personalize their program of study, giving students a learning and training flexibility needed in an ever changing job market. A general sequence major will gain a skillset (i.e., argumentation, persuasion, leadership, and advocacy skills) applicable to consulting, nonprofit, corporate, and government positions.

Students in this concentration develop abilities to

            • Write, speak, and think critically
            • Understand the why and how of communication
            • Create, organize, and deliver messages to inform and persuade
            • Develop strategies for communication with diverse target audiences
            • Understand and manage group and organizational dynamics
            • Manage conflicts and develop communication strategies to manage risk

The General Sequence concentration prepares students for careers in

            • Start-up Consulting
            • Corporate Communication
            • Crisis Communication
            • Health Communication
            • Environmental Communication
            • Political Communication
            • Marketing and Sales
            • Event Planning
            • Community Organizing

Concentration Required Courses